A data profile of the people who buy, follow and care about Slovenia in United States — modelled from more than twelve digital signal sources. Slovenia has an estimated audience of 3,401,667 people in United States.
The average Slovenia fan in United States is 42.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ljubljana, Bari, Nail polish, with strongest over-indexing on Ljubljana (166.94× the country average).
Demographically, the Slovenia audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Slovenia fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ljubljana.
The key figures that characterise the Slovenia profile in United States.
61.4% are female, 38.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 42.4 |
| Estimated audience size | 3,401,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
Where the Slovenia audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 1.45× | |
| 02 | Colorado | ~70K | 1.34× | |
| 03 | Vermont | ~8K | 1.32× | |
| 04 | Washington | ~90K | 1.27× | |
| 05 | Massachusetts | ~80K | 1.26× | |
| 06 | Montana | ~10K | 1.26× | |
| 07 | Oregon | ~50K | 1.22× | |
| 08 | Minnesota | ~60K | 1.21× | |
| 09 | Utah | ~40K | 1.20× | |
| 10 | Alaska | ~9K | 1.18× | |
| 11 | Maine | ~10K | 1.17× | |
| 12 | Virginia | ~90K | 1.14× | |
| 13 | New Hampshire | ~20K | 1.12× | |
| 14 | California | ~400K | 1.10× | |
| 15 | New York | ~200K | 1.10× | |
| 16 | Idaho | ~20K | 1.09× | |
| 17 | Connecticut | ~40K | 1.07× | |
| 18 | New Jersey | ~90K | 1.03× | |
| 19 | Illinois | ~100K | 1.02× | |
| 20 | North Carolina | ~100K | 1.01× | |
| 21 | Maryland | ~60K | 1.01× | |
| 22 | Wisconsin | ~50K | 1.00× | |
| 23 | Rhode Island | ~10K | 0.98× | |
| 24 | Florida | ~200K | 0.97× | |
| 25 | Pennsylvania | ~100K | 0.97× | |
| 26 | Hawaii | ~10K | 0.97× | |
| 27 | Ohio | ~100K | 0.96× | |
| 28 | Texas | ~300K | 0.95× | |
| 29 | Kansas | ~30K | 0.95× | |
| 30 | Missouri | ~50K | 0.93× | |
| 31 | Georgia | ~100K | 0.91× | |
| 32 | Tennessee | ~60K | 0.91× | |
| 33 | Arizona | ~60K | 0.89× | |
| 34 | Indiana | ~60K | 0.89× | |
| 35 | South Carolina | ~50K | 0.89× | |
| 36 | Oklahoma | ~30K | 0.89× | |
| 37 | Michigan | ~80K | 0.88× | |
| 38 | Nevada | ~30K | 0.88× | |
| 39 | Iowa | ~20K | 0.87× | |
| 40 | New Mexico | ~10K | 0.86× | |
| 41 | South Dakota | ~7K | 0.86× | |
| 42 | Kentucky | ~40K | 0.84× | |
| 43 | Nebraska | ~10K | 0.84× | |
| 44 | West Virginia | ~10K | 0.84× | |
| 45 | North Dakota | ~6K | 0.84× | |
| 46 | Delaware | ~8K | 0.83× | |
| 47 | Arkansas | ~20K | 0.80× | |
| 48 | Louisiana | ~30K | 0.75× | |
| 49 | Alabama | ~40K | 0.74× | |
| 50 | Mississippi | ~20K | 0.66× |
The strongest cross-interests of the Slovenia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ljubljana | Travel & Leisure | 166.94× | ||
| 02 | Bari | Travel & Leisure | 19.92× | ||
| 03 | Croatian language | Politics & Society | 18.38× | ||
| 04 | Savoy | Travel & Leisure | 16.11× | ||
| 05 | Bosnia and Herzegovina | Travel & Leisure | 14.67× | ||
| 06 | Balkans | Travel & Leisure | 8.98× | ||
| 07 | Croatia | Travel & Leisure | 8.59× | ||
| 08 | Mont Blanc | Travel & Leisure | 8.57× | ||
| 09 | Polka | Music & Radio | 7.09× | ||
| 10 | Kirsten Dunst | Movies & TV | 4.82× | ||
| 11 | Nail polish | Beauty & Wellness | 3.40× | ||
| 12 | Landscape photography | Technology & Electronics | 2.92× | ||
| 13 | Europe | Travel & Leisure | 2.29× | ||
| 14 | Atlantic Ocean | Travel & Leisure | 2.03× | ||
| 15 | Mitch McConnell | Politics & Society | 1.68× | ||
| 16 | Birds | Pets & Animals | 1.67× | ||
| 17 | Melania Trump | Politics & Society | 1.62× | ||
| 18 | Jesus | Politics & Society | 1.60× | ||
| 19 | Social networking service | Technology & Electronics | 1.53× | ||
| 20 | Earth | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.57× | |
| Spirituality | BALANCE | 1.50× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.98× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Social Media Usage | JOY | 1.05× |
Slovenia has an estimated audience of 3,401,667 people in United States, concentrated in California and Texas.
61.4% of Slovenia fans are female, 38.6% are male, with an average age of 42.4 years.
Slovenia fans show strongest brand affinity for Ljubljana (166.94×), Bari (19.92×), and Nail polish (3.4×) over the country average.
Slovenia fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Slovenia itself, the audience over-indexes on Bari (19.92×), Nail polish (3.4×), Balkans (8.98×), and Mitch McConnell (1.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Slovenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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