Rascasse Audience Intelligence

Bosnia and Herzegovina Audience in United States

A data profile of the people who buy, follow and care about Bosnia and Herzegovina in United States — modelled from more than twelve digital signal sources. Bosnia and Herzegovina has an estimated audience of 692,371 people in United States.

#174among Country in United States#2925among POI in United States#2333in Travel & Leisure

The average Bosnia and Herzegovina fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Adam Levine, Montenegro, Kosovo, with strongest over-indexing on Adam Levine (54.81× the country average).

Demographically, the Bosnia and Herzegovina audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bosnia and Herzegovina fan in United States is balanced, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Adam Levine.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bosnia and Herzegovina profile in United States.

Audience size
692K
in United States
Gender
51.5%♀
48.5% male
Age
38.9
average years
Country rank
#30124
POI in United States
Fig. 01

Search interest · 12-month trend

+348%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bosnia and Herzegovina fans

51.5% are female, 48.5% are male, average age 38.9.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Bosnia and Herzegovina audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.9
Estimated audience size692,371
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Bosnia and Herzegovina audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3916%
40-4918%
50+24%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Bosnia and Herzegovina audience comes from United States.

Worldwide audience distribution share by country for Bosnia and Herzegovina
CountryShare
Italy10.2%
Germany9.6%
Croatia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bosnia and Herzegovina audience in United States is strongest.

Fig. 05

Top regions by affinity

Bosnia and Herzegovina fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.94×
02Washington~20K1.62×
03California~100K1.53×
04Massachusetts~20K1.45×
05Virginia~20K1.28×
06New Jersey~20K1.26×
07Utah~8K1.25×
08Colorado~10K1.23×
09New York~50K1.21×
10Connecticut~8K1.19×
11New Hampshire~3K1.14×
12Maryland~10K1.13×
13Illinois~30K1.12×
14Texas~70K1.11×
15Oregon~9K1.07×
16Missouri~10K1.06×
17Vermont~1K1.06×
18Minnesota~10K1.05×
19Florida~50K1.03×
20Kansas~6K1.03×
21North Carolina~20K1.00×
22Nebraska~3K1.00×
23Pennsylvania~20K0.99×
24Maine~2K0.99×
25Nevada~6K0.97×
26Wisconsin~10K0.96×
27Idaho~3K0.95×
28Rhode Island~2K0.95×
29Arizona~10K0.94×
30Georgia~20K0.92×
31Iowa~5K0.92×
32Alaska~1K0.92×
33Montana~2K0.91×
34Indiana~10K0.89×
35Michigan~20K0.87×
36North Dakota~1K0.87×
37South Carolina~9K0.86×
38New Mexico~3K0.86×
39Delaware~2K0.86×
40Ohio~20K0.85×
41Kentucky~7K0.84×
42Hawaii~2K0.84×
43Oklahoma~6K0.83×
44South Dakota~1K0.83×
45Tennessee~10K0.82×
46Louisiana~7K0.77×
47Arkansas~4K0.77×
48Alabama~7K0.72×
49West Virginia~2K0.70×
50Mississippi~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Bosnia and Herzegovina, United States
0.61×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bosnia and Herzegovina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bosnia and Herzegovina audience
#·InterestCategoryAffinity×
01Lepa BrenaFashion & Accessoires210.94×
02GNK Dinamo ZagrebSports87.01×
03DalmatiaTravel & Leisure85.02×
04MontenegroTravel & Leisure74.17×
05Adam LevineMusic & Radio54.81×
06TrabzonsporSports50.24×
07Red Star BelgradeSports43.07×
08KosovoTravel & Leisure38.67×
09Roy KeaneSports34.96×
10Luka ModrićSports25.68×
11Skyline ChiliFood & Beverages20.00×
12LuxembourgTravel & Leisure19.30×
13David FincherMovies & TV15.17×
14SloveniaTravel & Leisure14.67×
15Ligue 1Sports10.40×
16Diaper bagKids & Family3.75×
17Google NewsNews3.61×
18Planet FitnessSports3.20×
19FIFA World CupSports2.69×
20Nordstrom rackFashion & Accessoires2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bosnia and Herzegovina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bosnia and Herzegovina audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
PatriotismCONSERVATISM1.88×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bosnia and Herzegovina audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Pet OwnershipJOY0.81×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bosnia and Herzegovina have in United States?

Bosnia and Herzegovina has an estimated audience of 692,371 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bosnia and Herzegovina fans?

51.5% of Bosnia and Herzegovina fans are female, 48.5% are male, with an average age of 38.9 years.

03

Which brands do Bosnia and Herzegovina fans like most?

Bosnia and Herzegovina fans show strongest brand affinity for Adam Levine (54.81×), Montenegro (74.17×), and Kosovo (38.67×) over the country average.

04

Where do Bosnia and Herzegovina fans live in United States?

Bosnia and Herzegovina fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bosnia and Herzegovina fans also like?

Beyond Bosnia and Herzegovina itself, the audience over-indexes on Montenegro (74.17×), Kosovo (38.67×), Lepa Brena (210.94×), and Dalmatia (85.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bosnia and Herzegovina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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