Bosnia and Herzegovina Audience in United States

Bosnia and Herzegovina logo

Bosnia and Herzegovina has an estimated audience of 692,371 people in United States. 51.5% are female, 48.5% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: UK garage, Iowa Hawkeyes, Electrolyte, Product design, Natural rubber.

The average Bosnia and Herzegovina fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Iowa Hawkeyes, Electrolyte, with strongest over-indexing on UK garage (12× the country average). Demographically, the Bosnia and Herzegovina audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Bosnia and Herzegovina fans

Demographic split for Bosnia and Herzegovina audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.9
Estimated audience size692,371

Audience persona

The typical Bosnia and Herzegovina fan in United States is balanced, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Bosnia and Herzegovina in United States
RegionReachAffinity
California88,2341.16×
Texas58,9360.99×
New York52,1311.35×
Florida47,8201.02×
Illinois27,7831.2×
Pennsylvania23,6971.02×
Virginia23,1931.38×
Massachusetts20,1741.48×
North Carolina20,0500.96×
New Jersey19,5461.11×
Georgia19,4090.91×
Washington19,2831.39×
Michigan18,2531.01×
Ohio17,6640.83×
Maryland13,9331.17×
Arizona12,7860.9×
Missouri12,5491.12×
Colorado12,3011.13×
Indiana11,6970.92×
Tennessee11,4660.83×
Minnesota11,3521.14×
Wisconsin9,6800.93×
Oregon9,4821.19×
Connecticut8,6021.24×
South Carolina7,9970.77×
Kentucky7,9800.92×
Utah7,5901.22×
Iowa6,3301.11×
Louisiana6,2230.7×
Alabama6,1300.63×
Nevada5,7900.86×
Washington, District of Columbia5,3012.55×
Kansas4,9750.91×
Oklahoma4,8610.63×
Arkansas3,7430.66×
New Hampshire3,4211.25×
Idaho3,3850.97×
Mississippi3,0810.54×
Nebraska3,0030.86×
Maine2,7061.09×
New Mexico2,4320.7×
Rhode Island2,2171.01×
Hawaii2,1780.73×
West Virginia1,9820.61×
Vermont1,5511.28×
Montana1,4970.78×
Delaware1,4120.74×
Alaska1,3060.88×
South Dakota1,2040.75×
North Dakota1,1570.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bosnia and Herzegovina audience
BrandAffinityCategory
UK garage12×Music & Radio
Iowa Hawkeyes13.16×Sports
Electrolyte6.99×Health
Product design2.83×Business & Career
Natural rubber2.64×Cars & Mobility
Rubber bulb38.57×Health
Kendra Scott3.07×Fashion & Accessoires
Cam Ward3.7×Sports
Bank account2.21×Business & Career
Jesse Plemons3.02×Movies & TV
Nebraska Cornhuskers football3.14×Sports
Pro-Ject3.19×Music & Radio
Queens College, City University of New York5.26×Business & Career
Hebe4.56×Home & Garden
Guy Fieri2.51×Movies & TV
Urban horticulture2.25×Home & Garden
Steampunk2.98×Fashion & Accessoires
Charlamagne Tha God5.62×Movies & TV
Nipsey Hussle3.41×Music & Radio
Hammacher Schlemmer7.11×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bosnia and Herzegovina audience
TraitClusterScore
Career OrientationPOWER1.7
TravellingTHRILL1.6
Need for SecurityCONSERVATISM1.34
PatriotismCONSERVATISM1.33
Luxury OrientationPREMIUM1.31
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Bosnia and Herzegovina
CountryShare
Italy10.2%
Germany9.6%
Croatia7.8%

See Bosnia and Herzegovina audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Bosnia and Herzegovina have in United States?

Bosnia and Herzegovina has an estimated audience of 692,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Bosnia and Herzegovina fans?

51.5% of Bosnia and Herzegovina fans are female, 48.5% are male, with an average age of 38.9 years.

Which brands do Bosnia and Herzegovina fans like most?

Bosnia and Herzegovina fans show strongest brand affinity for UK garage (12×), Iowa Hawkeyes (13.16×), and Electrolyte (6.99×) over the country average.

Where do Bosnia and Herzegovina fans live in United States?

Bosnia and Herzegovina fans in United States are most concentrated in California (reach 88,234), Texas (reach 58,936), and New York (reach 52,131). These three regions account for the largest share of the active audience.

What other brands do Bosnia and Herzegovina fans also like?

Beyond Bosnia and Herzegovina itself, the audience over-indexes on Iowa Hawkeyes (13.16×), Electrolyte (6.99×), Product design (2.83×), and Natural rubber (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bosnia and Herzegovina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.