Rascasse Audience Intelligence

Bosnia and Herzegovina Audience in Germany

A data profile of the people who buy, follow and care about Bosnia and Herzegovina in Germany — modelled from more than twelve digital signal sources. Bosnia and Herzegovina has an estimated audience of 1,324,059 people in Germany.

#70among Country in Germany#364among POI in Germany#407in Travel & Leisure

The average Bosnia and Herzegovina fan in Germany is 39.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Indoor soccer, Edin Džeko, Blic, with strongest over-indexing on Indoor soccer (30.78× the country average).

Demographically, the Bosnia and Herzegovina audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bosnia and Herzegovina fan in Germany is more male, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bosnia and Herzegovina profile in Germany.

Audience size
1.3M
in Germany
Gender
44.4%♀
55.6% male
Age
39.7
average years
Country rank
#5021
POI in Germany
Fig. 01

Search interest · 12-month trend

+120%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bosnia and Herzegovina fans

44.4% are female, 55.6% are male, average age 39.7.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Bosnia and Herzegovina audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age39.7
Estimated audience size1,324,059
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Bosnia and Herzegovina audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3923%
40-4925%
50+17%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Bosnia and Herzegovina audience comes from Germany.

Worldwide audience distribution share by country for Bosnia and Herzegovina
CountryShare
Italy10.2%
Germany9.6%
Croatia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bosnia and Herzegovina audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bosnia and Herzegovina fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.51×
02Berlin~90K1.44×
03Hessen~100K1.33×
04Baden-Württemberg~200K1.31×
05Nordrhein-Westfalen~300K1.09×
06Bremen~10K1.09×
07Hamburg~30K1.04×
08Rheinland-Pfalz~70K1.01×
09Saarland~20K0.94×
10Niedersachsen~100K0.89×
11Schleswig-Holstein~40K0.88×
12Sachsen~60K0.86×
13Brandenburg~30K0.81×
14Thüringen~30K0.79×
15Sachsen-Anhalt~30K0.74×
16Mecklenburg-Vorpommern~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Bosnia and Herzegovina, Germany
0.72×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bosnia and Herzegovina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bosnia and Herzegovina audience
#·InterestCategoryAffinity×
01Indoor soccerSports30.78×
02Edin DžekoSports27.14×
03Rick AstleyMusic & Radio20.00×
04DuvetHome & Garden18.74×
05GNK Dinamo ZagrebSports17.59×
06BlicNews14.98×
07MontenegroTravel & Leisure13.89×
08Red Star BelgradeSports13.10×
09Jutarnji listNews12.73×
10Luka ModrićSports12.33×
11Kanal DMovies & TV10.58×
12PepcoFashion & Accessoires10.33×
13Polo shirtFashion & Accessoires8.70×
14SloveniaTravel & Leisure7.64×
15Novak DjokovicSports6.39×
16KosovoTravel & Leisure5.24×
17Folk musicMusic & Radio4.46×
18Efficient energy useTechnology & Electronics2.87×
19CHECK24Business & Career2.39×
20AutoScout24Cars & Mobility2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bosnia and Herzegovina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bosnia and Herzegovina audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.01×
Need for SecurityCONSERVATISM1.84×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bosnia and Herzegovina audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.78×
SustainabilityBALANCE0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bosnia and Herzegovina have in Germany?

Bosnia and Herzegovina has an estimated audience of 1,324,059 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bosnia and Herzegovina fans?

44.4% of Bosnia and Herzegovina fans are female, 55.6% are male, with an average age of 39.7 years.

03

Which brands do Bosnia and Herzegovina fans like most?

Bosnia and Herzegovina fans show strongest brand affinity for Indoor soccer (30.78×), Edin Džeko (27.14×), and Blic (14.98×) over the country average.

04

Where do Bosnia and Herzegovina fans live in Germany?

Bosnia and Herzegovina fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bosnia and Herzegovina fans also like?

Beyond Bosnia and Herzegovina itself, the audience over-indexes on Edin Džeko (27.14×), Blic (14.98×), Jutarnji list (12.73×), and Montenegro (13.89×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bosnia and Herzegovina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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