Bosnia and Herzegovina Audience in Germany
Bosnia and Herzegovina has an estimated audience of 1,324,059 people in Germany. 44.4% are female, 55.6% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Indoor soccer, Montenegro, Blic, GNK Dinamo Zagreb, Red Star Belgrade.
The average Bosnia and Herzegovina fan in Germany is 39.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Indoor soccer, Montenegro, Blic, with strongest over-indexing on Indoor soccer (30.41× the country average). Demographically, the Bosnia and Herzegovina audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Bosnia and Herzegovina fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 39.7 |
| Estimated audience size | 1,324,059 |
Audience persona
The typical Bosnia and Herzegovina fan in Germany is more male, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 344,196 | 1.62× |
| Nordrhein-Westfalen | 323,547 | 1.12× |
| Baden-Württemberg | 251,452 | 1.39× |
| Hessen | 127,639 | 1.27× |
| Niedersachsen | 119,092 | 0.93× |
| Berlin | 80,747 | 1.36× |
| Rheinland-Pfalz | 66,617 | 1× |
| Sachsen | 54,756 | 0.84× |
| Schleswig-Holstein | 41,629 | 0.88× |
| Brandenburg | 30,797 | 0.75× |
| Hamburg | 29,962 | 1× |
| Thüringen | 22,770 | 0.67× |
| Sachsen-Anhalt | 20,980 | 0.61× |
| Saarland | 14,972 | 0.92× |
| Mecklenburg-Vorpommern | 14,462 | 0.57× |
| Bremen | 12,065 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indoor soccer | 30.41× | Sports |
| Montenegro | 18.15× | Travel & Leisure |
| Blic | 15.48× | News |
| GNK Dinamo Zagreb | 28.13× | Sports |
| Red Star Belgrade | 26.46× | Sports |
| Edin Džeko | 19.18× | Sports |
| Pepco | 15.19× | Fashion & Accessoires |
| Jutarnji list | 11.56× | News |
| FK Partizan | 27.09× | Sports |
| Casablanca | 12.59× | Travel & Leisure |
| Rick Astley | 20× | Music & Radio |
| KK Partizan | 21.16× | Sports |
| Duvet | 18.91× | Home & Garden |
| Novak Djokovic | 6.15× | Sports |
| KK Crvena zvezda | 20.78× | Sports |
| Slovenia | 5.95× | Travel & Leisure |
| Karl Lagerfeld | 7.29× | Fashion & Accessoires |
| Granit Xhaka | 11.65× | Sports |
| Kosovo | 4.41× | Travel & Leisure |
| Lebanon | 5.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.44 |
| Need for Security | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.21 |
| Travelling | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.2% |
| Germany | 9.6% |
| Croatia | 7.8% |
See Bosnia and Herzegovina audiences in other countries
- Bosnia and Herzegovina — United States
- Bosnia and Herzegovina — United Kingdom
- Bosnia and Herzegovina — France
- Bosnia and Herzegovina — Italy
- Bosnia and Herzegovina — Spain
- Bosnia and Herzegovina — Brazil
- Bosnia and Herzegovina — Japan
- Bosnia and Herzegovina — South Korea
- Bosnia and Herzegovina — India
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Bosnia and Herzegovina have in Germany?
Bosnia and Herzegovina has an estimated audience of 1,324,059 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bosnia and Herzegovina fans?
44.4% of Bosnia and Herzegovina fans are female, 55.6% are male, with an average age of 39.7 years.
Which brands do Bosnia and Herzegovina fans like most?
Bosnia and Herzegovina fans show strongest brand affinity for Indoor soccer (30.41×), Montenegro (18.15×), and Blic (15.48×) over the country average.
Where do Bosnia and Herzegovina fans live in Germany?
Bosnia and Herzegovina fans in Germany are most concentrated in Bayern (reach 344,196), Nordrhein-Westfalen (reach 323,547), and Baden-Württemberg (reach 251,452). These three regions account for the largest share of the active audience.
What other brands do Bosnia and Herzegovina fans also like?
Beyond Bosnia and Herzegovina itself, the audience over-indexes on Montenegro (18.15×), Blic (15.48×), GNK Dinamo Zagreb (28.13×), and Red Star Belgrade (26.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bosnia and Herzegovina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.