Blic Audience in Germany
A data profile of the people who buy, follow and care about Blic in Germany — modelled from more than twelve digital signal sources. Blic has an estimated audience of 1,383,493 people in Germany.
The average Blic fan in Germany is 40.1 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include 24 sata (Serbia), Ana Ivanovic, Večernji list, with strongest over-indexing on 24 sata (Serbia) (250.31× the country average).
Demographically, the Blic audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Blic fan in Germany is more male, around 40.1 years old, with strong Individualism tendencies and a notable affinity for 24 sata (Serbia).
At a glance
The key figures that characterise the Blic profile in Germany.
Search interest · 12-month trend
Audience demographics of Blic
44.2% are female, 55.8% are male, average age 40.1.
Gender split
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.1 |
| Estimated audience size | 1,383,493 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Blic audience comes from Germany.
| Country | Share |
|---|---|
| Serbia | 34.1% |
| Bosnia and Herzegovina | 15.3% |
| Montenegro | 7.4% |
Geography
Where the Blic audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~600K | 2.59× | |
| 02 | Baden-Württemberg | ~500K | 2.45× | |
| 03 | Hessen | ~200K | 2.04× | |
| 04 | Hamburg | ~40K | 1.28× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.12× | |
| 06 | Rheinland-Pfalz | ~80K | 1.11× | |
| 07 | Berlin | ~70K | 1.05× | |
| 08 | Bremen | ~10K | 0.79× | |
| 09 | Niedersachsen | ~90K | 0.64× | |
| 10 | Schleswig-Holstein | ~30K | 0.59× | |
| 11 | Thüringen | ~20K | 0.48× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.47× | |
| 13 | Sachsen-Anhalt | ~20K | 0.45× | |
| 14 | Saarland | ~8K | 0.43× | |
| 15 | Sachsen | ~30K | 0.39× | |
| 16 | Brandenburg | ~10K | 0.31× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Blic audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 24 sata (Serbia) | News | 250.31× | ||
| 02 | TV1 (Bosnia and Herzegovina) | Movies & TV | 206.62× | ||
| 03 | Ana Ivanovic | Sports | 134.89× | ||
| 04 | Index.hr | News | 112.28× | ||
| 05 | Kurir | News | 109.52× | ||
| 06 | Kosovare Asllani | Sports | 89.51× | ||
| 07 | KK Partizan | Sports | 86.34× | ||
| 08 | Radio Television of Serbia | Music & Radio | 84.88× | ||
| 09 | Red Star Belgrade | Sports | 82.33× | ||
| 10 | Večernji list | News | 81.65× | ||
| 11 | 24sata (Croatia) | News | 80.07× | ||
| 12 | Nova TV (Croatia) | Movies & TV | 78.00× | ||
| 13 | Lepa Brena | Fashion & Accessoires | 72.60× | ||
| 14 | Republika Srpska | Travel & Leisure | 61.26× | ||
| 15 | Bosnia and Herzegovina national football team | Sports | 52.58× | ||
| 16 | Edin Džeko | Sports | 51.71× | ||
| 17 | Novi Sad | Travel & Leisure | 36.00× | ||
| 18 | Jutarnji list | News | 35.02× | ||
| 19 | Sarajevo | Travel & Leisure | 30.91× | ||
| 20 | Balkans | Travel & Leisure | 15.83× |
Personality of the Blic audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Travelling | THRILL | 1.40× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Mindfulness | BALANCE | 0.83× | |
| Extroversion | THRILL | 0.83× |
Frequently asked questions
How many fans does Blic have in Germany?
Blic has an estimated audience of 1,383,493 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Blic fans?
44.2% of Blic fans are female, 55.8% are male, with an average age of 40.1 years.
Which brands do Blic fans like most?
Blic fans show strongest brand affinity for 24 sata (Serbia) (250.31×), Ana Ivanovic (134.89×), and Večernji list (81.65×) over the country average.
Where do Blic fans live in Germany?
Blic fans in Germany are most concentrated in Bayern (reach ~600K), Baden-Württemberg (reach ~500K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Blic fans also like?
Beyond Blic itself, the audience over-indexes on Ana Ivanovic (134.89×), Večernji list (81.65×), Index.hr (112.28×), and 24sata (Croatia) (80.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See Blic audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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