Blic Audience in Germany
Blic has an estimated audience of 1,414,568 people in Germany. 44.2% are female, 55.8% are male, average age 40.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: 24 sata (Serbia), Ana Ivanovic, Večernji list, Index.hr, Kurir.
The average Blic fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include 24 sata (Serbia), Ana Ivanovic, Večernji list, with strongest over-indexing on 24 sata (Serbia) (250.31× the country average). Demographically, the Blic audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Blic fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.1 |
| Estimated audience size | 1,414,568 |
Audience persona
The typical Blic fan in Germany is more male, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for 24 sata (Serbia).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 603,148 | 2.65× |
| Baden-Württemberg | 494,961 | 2.56× |
| Nordrhein-Westfalen | 350,384 | 1.13× |
| Hessen | 222,548 | 2.06× |
| Niedersachsen | 85,013 | 0.62× |
| Rheinland-Pfalz | 78,380 | 1.11× |
| Berlin | 67,504 | 1.07× |
| Hamburg | 42,773 | 1.34× |
| Schleswig-Holstein | 28,430 | 0.56× |
| Sachsen | 27,421 | 0.4× |
| Sachsen-Anhalt | 15,636 | 0.43× |
| Thüringen | 15,455 | 0.43× |
| Brandenburg | 12,566 | 0.29× |
| Mecklenburg-Vorpommern | 11,312 | 0.42× |
| Bremen | 7,318 | 0.6× |
| Saarland | 5,833 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 24 sata (Serbia) | 250.31× | News |
| Ana Ivanovic | 134.89× | Sports |
| Večernji list | 81.65× | News |
| Index.hr | 112.28× | News |
| Kurir | 109.52× | News |
| 24sata (Croatia) | 80.07× | News |
| Red Star Belgrade | 82.33× | Sports |
| TV1 (Bosnia and Herzegovina) | 206.62× | Movies & TV |
| Nova TV (Croatia) | 78× | Movies & TV |
| Jutarnji list | 35.02× | News |
| KK Partizan | 86.34× | Sports |
| Bosnia and Herzegovina national football team | 52.58× | Sports |
| Edin Džeko | 51.71× | Sports |
| Radio Television of Serbia | 84.88× | Music & Radio |
| Novi Sad | 36× | Travel & Leisure |
| Balkans | 15.83× | Travel & Leisure |
| Sarajevo | 30.91× | Travel & Leisure |
| Kosovare Asllani | 89.51× | Sports |
| Novak Djokovic | 16.68× | Sports |
| Republika Srpska | 61.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.36 |
| Tradition | CONSERVATISM | 1.28 |
| Need for Security | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.28 |
| Travelling | THRILL | 1.09 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 34.1% |
| Bosnia and Herzegovina | 15.3% |
| Montenegro | 7.4% |
See Blic audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Blic have in Germany?
Blic has an estimated audience of 1,414,568 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Blic fans?
44.2% of Blic fans are female, 55.8% are male, with an average age of 40.1 years.
Which brands do Blic fans like most?
Blic fans show strongest brand affinity for 24 sata (Serbia) (250.31×), Ana Ivanovic (134.89×), and Večernji list (81.65×) over the country average.
Where do Blic fans live in Germany?
Blic fans in Germany are most concentrated in Bayern (reach 603,148), Baden-Württemberg (reach 494,961), and Nordrhein-Westfalen (reach 350,384). These three regions account for the largest share of the active audience.
What other brands do Blic fans also like?
Beyond Blic itself, the audience over-indexes on Ana Ivanovic (134.89×), Večernji list (81.65×), Index.hr (112.28×), and Kurir (109.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.