Index.hr Audience in Germany
Index.hr has an estimated audience of 630,029 people in Germany. 44.4% are female, 55.6% are male, average age 42.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Valhalla Rising (film), Gil Ofarim, De Buyer, Rossmann, Progressive rock.
The average Index.hr fan in Germany is 42.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Valhalla Rising (film), Gil Ofarim, De Buyer, with strongest over-indexing on Valhalla Rising (film) (62.63× the country average). Demographically, the Index.hr audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Index.hr fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 42.0 |
| Estimated audience size | 630,029 |
Audience persona
The typical Index.hr fan in Germany is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Valhalla Rising (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 354,122 | 3.5× |
| Baden-Württemberg | 276,519 | 3.22× |
| Nordrhein-Westfalen | 132,593 | 0.96× |
| Hessen | 106,544 | 2.22× |
| Rheinland-Pfalz | 34,023 | 1.08× |
| Berlin | 33,972 | 1.21× |
| Niedersachsen | 25,658 | 0.42× |
| Hamburg | 13,329 | 0.94× |
| Schleswig-Holstein | 9,023 | 0.4× |
| Brandenburg | 7,602 | 0.39× |
| Sachsen | 6,844 | 0.22× |
| Sachsen-Anhalt | 4,513 | 0.28× |
| Bremen | 3,271 | 0.61× |
| Saarland | 2,312 | 0.3× |
| Thüringen | 2,256 | 0.14× |
| Mecklenburg-Vorpommern | 1,611 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Valhalla Rising (film) | 62.63× | Movies & TV |
| Gil Ofarim | 3.94× | Music & Radio |
| De Buyer | 23.49× | Home & Garden |
| Rossmann | 1.67× | Shopping |
| Progressive rock | 3.02× | Music & Radio |
| Miraflores, Guaviare | 40.69× | Travel & Leisure |
| Unique Gifts | 1.91× | Shopping |
| Matala, Crete | 11.42× | Travel & Leisure |
| Birthday Gifts | 1.92× | Kids & Family |
| Video izle | 3.53× | |
| Fatteh | 11.18× | Food & Beverages |
| Collectable | 1.58× | Kids & Family |
| McGregor, Iowa | 7.88× | Shopping |
| Natural rubber | 2.15× | Cars & Mobility |
| Commercial mortgage | 1.86× | Business & Career |
| Jacob Tremblay | 4.22× | Movies & TV |
| Goon | 5.11× | Movies & TV |
| Handmade Gifts | 1.7× | Kids & Family |
| Cachorro | 2.68× | Pets & Animals |
| Jersey (fabric) | 3.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.17 |
| Design Affinity | PREMIUM | 1.82 |
| Sustainability | BALANCE | 1.77 |
| Sports Activity | POWER | 1.57 |
| DIY Mentality | THRILL | 1.44 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 66.7% |
| Bosnia and Herzegovina | 6.3% |
| Germany | 5.8% |
See Index.hr audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Index.hr have in Germany?
Index.hr has an estimated audience of 630,029 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Index.hr fans?
44.4% of Index.hr fans are female, 55.6% are male, with an average age of 42.0 years.
Which brands do Index.hr fans like most?
Index.hr fans show strongest brand affinity for Valhalla Rising (film) (62.63×), Gil Ofarim (3.94×), and De Buyer (23.49×) over the country average.
Where do Index.hr fans live in Germany?
Index.hr fans in Germany are most concentrated in Bayern (reach 354,122), Baden-Württemberg (reach 276,519), and Nordrhein-Westfalen (reach 132,593). These three regions account for the largest share of the active audience.
What other brands do Index.hr fans also like?
Beyond Index.hr itself, the audience over-indexes on Gil Ofarim (3.94×), De Buyer (23.49×), Rossmann (1.67×), and Progressive rock (3.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Index.hr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.