Rascasse Audience Intelligence

Index.hr Audience in Germany

A data profile of the people who buy, follow and care about Index.hr in Germany — modelled from more than twelve digital signal sources. Index.hr has an estimated audience of 642,930 people in Germany.

#328among Website / Newspaper / Magazine in Germany#113in News

The average Index.hr fan in Germany is 42.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Jutarnji list, Blic, Indoor soccer, with strongest over-indexing on Jutarnji list (343.23× the country average).

Demographically, the Index.hr audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Index.hr fan in Germany is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Jutarnji list.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Index.hr profile in Germany.

Audience size
643K
in Germany
Gender
44.4%♀
55.6% male
Age
42.0
average years
Country rank
#9527
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Index.hr

44.4% are female, 55.6% are male, average age 42.0.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Index.hr audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age42.0
Estimated audience size642,930
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Index.hr audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3926%
40-4931%
50+17%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Index.hr audience comes from Germany.

Worldwide audience distribution share by country for Index.hr
CountryShare
Croatia66.5%
Bosnia and Herzegovina6.3%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Index.hr audience in Germany is strongest.

Fig. 05

Top regions by affinity

Index.hr fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K3.44×
02Baden-Württemberg~300K3.14×
03Hessen~100K2.19×
04Rheinland-Pfalz~40K1.14×
05Berlin~30K1.13×
06Hamburg~10K0.95×
07Nordrhein-Westfalen~100K0.93×
08Bremen~4K0.65×
09Niedersachsen~30K0.45×
10Schleswig-Holstein~9K0.41×
11Brandenburg~8K0.39×
12Saarland~3K0.37×
13Sachsen-Anhalt~5K0.31×
14Thüringen~4K0.26×
15Sachsen~7K0.23×
16Mecklenburg-Vorpommern~3K0.21×
Fig. 06

Affinity by region

Affinity by region — Index.hr, Germany
0.21×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Index.hr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Index.hr audience
#·InterestCategoryAffinity×
01Jutarnji listNews343.23×
02BlicNews112.28×
03Indoor soccerSports47.82×
04Jelena KarleušaMusic & Radio32.33×
05KK Crvena zvezdaSports26.94×
06Fuller House (TV series)Movies & TV24.29×
07Ariel WinterMovies & TV20.00×
08Sarah PaulsonMovies & TV20.00×
09Christopher WalkenMovies & TV18.98×
10Malcolm in the MiddleMovies & TV18.85×
11ViberInternet & Social Media18.24×
12Rick AstleyMusic & Radio17.83×
13Luka ModrićSports13.19×
14MontenegroTravel & Leisure12.45×
15Novak DjokovicSports12.09×
16SpVgg Greuther FürthSports9.64×
17Window blindHome & Garden9.37×
18Lothar MatthäusSports9.11×
19VfL BochumSports6.01×
20Folk musicMusic & Radio5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Index.hr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Index.hr audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.66×
TraditionCONSERVATISM2.23×
Design AffinityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Index.hr audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Convenience OrientationPREMIUM0.91×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Index.hr have in Germany?

Index.hr has an estimated audience of 642,930 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Index.hr fans?

44.4% of Index.hr fans are female, 55.6% are male, with an average age of 42.0 years.

03

Which brands do Index.hr fans like most?

Index.hr fans show strongest brand affinity for Jutarnji list (343.23×), Blic (112.28×), and Indoor soccer (47.82×) over the country average.

04

Where do Index.hr fans live in Germany?

Index.hr fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Index.hr fans also like?

Beyond Index.hr itself, the audience over-indexes on Blic (112.28×), Indoor soccer (47.82×), Malcolm in the Middle (18.85×), and Novak Djokovic (12.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Index.hr audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Index.hr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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