Rascasse Audience Intelligence

Rick Astley Audience in Germany

A data profile of the people who buy, follow and care about Rick Astley in Germany — modelled from more than twelve digital signal sources. Rick Astley has an estimated audience of 333,538 people in Germany.

#136among Pop in Germany#3355among Person in Germany#2009in Music & Radio

The average Rick Astley fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Judy Garland, Grace Jones, The NeverEnding Story (film), with strongest over-indexing on Judy Garland (242.71× the country average).

Demographically, the Rick Astley audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rick Astley fan in Germany is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Judy Garland.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick Astley profile in Germany.

Audience size
334K
in Germany
Gender
55.8%♀
44.2% male
Age
41.1
average years
Country rank
#16072
Person in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick Astley fans

55.8% are female, 44.2% are male, average age 41.1.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Rick Astley audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age41.1
Estimated audience size333,538
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Rick Astley audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3915%
40-4932%
50+20%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Rick Astley audience comes from Germany.

Worldwide audience distribution share by country for Rick Astley
CountryShare
United States22.6%
United Kingdom20.1%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick Astley audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rick Astley fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.19×
02Nordrhein-Westfalen~80K1.17×
03Niedersachsen~30K1.11×
04Hamburg~8K1.11×
05Sachsen~20K1.06×
06Brandenburg~10K1.06×
07Sachsen-Anhalt~8K1.05×
08Mecklenburg-Vorpommern~6K1.01×
09Bremen~3K0.99×
10Berlin~10K0.98×
11Thüringen~8K0.97×
12Rheinland-Pfalz~10K0.92×
13Hessen~20K0.91×
14Saarland~3K0.89×
15Bayern~40K0.86×
16Baden-Württemberg~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Rick Astley, Germany
0.76×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick Astley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick Astley audience
#·InterestCategoryAffinity×
01Dawn FrenchMovies & TV325.51×
02Grace JonesMusic & Radio275.21×
03The Wizard of OzMovies & TV247.26×
04Judy GarlandMovies & TV242.71×
05Labyrinth (film)Movies & TV190.50×
06The NeverEnding Story (film)Movies & TV152.63×
07Marlon BrandoMovies & TV126.41×
08Kirsten DunstMovies & TV116.76×
09Sport TVSports99.61×
10Challenge RothSports91.32×
11Murder, She WroteMovies & TV86.61×
12Nut butterFood & Beverages65.36×
13TelepizzaFood & Beverages64.60×
14Jessie BuckleyMovies & TV59.53×
15Al PacinoMovies & TV55.53×
16TiffanyMusic & Radio26.66×
17ImdbMovies & TV20.00×
18Bosnia and HerzegovinaTravel & Leisure20.00×
19Trailer (promotion)Movies & TV19.82×
20BalkansTravel & Leisure15.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick Astley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick Astley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Risk AppetiteTHRILL2.01×
Pet OwnershipJOY2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick Astley audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Family OrientationCONSERVATISM0.86×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick Astley have in Germany?

Rick Astley has an estimated audience of 333,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rick Astley fans?

55.8% of Rick Astley fans are female, 44.2% are male, with an average age of 41.1 years.

03

Which brands do Rick Astley fans like most?

Rick Astley fans show strongest brand affinity for Judy Garland (242.71×), Grace Jones (275.21×), and The NeverEnding Story (film) (152.63×) over the country average.

04

Where do Rick Astley fans live in Germany?

Rick Astley fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rick Astley fans also like?

Beyond Rick Astley itself, the audience over-indexes on Grace Jones (275.21×), The NeverEnding Story (film) (152.63×), Marlon Brando (126.41×), and Kirsten Dunst (116.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Rick Astley audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rick Astley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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