Rick Astley Audience in Germany
Rick Astley has an estimated audience of 312,675 people in Germany. 55.8% are female, 44.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Judy Garland, Grace Jones, The NeverEnding Story (film), Marlon Brando, Kirsten Dunst.
The average Rick Astley fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Judy Garland, Grace Jones, The NeverEnding Story (film), with strongest over-indexing on Judy Garland (242.71× the country average). Demographically, the Rick Astley audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Rick Astley fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.1 |
| Estimated audience size | 312,675 |
Audience persona
The typical Rick Astley fan in Germany is more female, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Judy Garland.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,496 | 1.19× |
| Bayern | 43,954 | 0.87× |
| Niedersachsen | 34,090 | 1.12× |
| Baden-Württemberg | 33,575 | 0.79× |
| Hessen | 22,561 | 0.95× |
| Sachsen | 16,014 | 1.04× |
| Rheinland-Pfalz | 14,816 | 0.95× |
| Berlin | 14,452 | 1.03× |
| Schleswig-Holstein | 13,662 | 1.22× |
| Brandenburg | 10,070 | 1.04× |
| Hamburg | 8,179 | 1.16× |
| Sachsen-Anhalt | 7,906 | 0.98× |
| Thüringen | 7,051 | 0.88× |
| Mecklenburg-Vorpommern | 5,727 | 0.96× |
| Saarland | 3,262 | 0.85× |
| Bremen | 2,598 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Judy Garland | 242.71× | Movies & TV |
| Grace Jones | 275.21× | Music & Radio |
| The NeverEnding Story (film) | 152.63× | Movies & TV |
| Marlon Brando | 126.41× | Movies & TV |
| Kirsten Dunst | 116.76× | Movies & TV |
| Al Pacino | 55.53× | Movies & TV |
| The Wizard of Oz | 247.26× | Movies & TV |
| Dawn French | 325.51× | Movies & TV |
| Murder, She Wrote | 86.61× | Movies & TV |
| Jessie Buckley | 59.53× | Movies & TV |
| Labyrinth (film) | 190.5× | Movies & TV |
| Trailer (promotion) | 19.82× | Movies & TV |
| Challenge Roth | 91.32× | Sports |
| Balkans | 15.83× | Travel & Leisure |
| Tiffany | 26.66× | Music & Radio |
| Sport TV | 99.61× | Sports |
| Telepizza | 64.6× | Food & Beverages |
| Bosnia and Herzegovina | 20× | Travel & Leisure |
| Imdb | 20× | Movies & TV |
| Nut butter | 65.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.92 |
| Community Orientation | OPEN | 1.37 |
| Pet Ownership | JOY | 1.3 |
| Spirituality | BALANCE | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 18.5% |
| Germany | 6.4% |
See Rick Astley audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Rick Astley have in Germany?
Rick Astley has an estimated audience of 312,675 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rick Astley fans?
55.8% of Rick Astley fans are female, 44.2% are male, with an average age of 41.1 years.
Which brands do Rick Astley fans like most?
Rick Astley fans show strongest brand affinity for Judy Garland (242.71×), Grace Jones (275.21×), and The NeverEnding Story (film) (152.63×) over the country average.
Where do Rick Astley fans live in Germany?
Rick Astley fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,496), Bayern (reach 43,954), and Niedersachsen (reach 34,090). These three regions account for the largest share of the active audience.
What other brands do Rick Astley fans also like?
Beyond Rick Astley itself, the audience over-indexes on Grace Jones (275.21×), The NeverEnding Story (film) (152.63×), Marlon Brando (126.41×), and Kirsten Dunst (116.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rick Astley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.