Murder, She Wrote Audience in Germany

Murder, She Wrote has an estimated audience of 350,126 people in Germany. 75.8% are female, 24.2% are male, average age 42.8. Top brand affinities: The Hollies (Official), Kloten, Home Delivery, Kouign-amann, Loincloth.
Top brand affinities include The Hollies (Official), Kloten, Home Delivery, with strongest over-indexing on The Hollies (Official) (66.9× the country average). Demographically, the Murder, She Wrote audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Murder, She Wrote fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 42.8 |
| Estimated audience size | 350,126 |
Audience persona
The typical Murder, She Wrote fan in Germany is more female, around 42.8 years old, with strong Tradition tendencies and a notable affinity for The Hollies (Official).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hollies (Official) | 66.9× | Music & Radio |
| Kloten | 54.53× | Travel & Leisure |
| Home Delivery | 9.63× | Food & Beverages |
| Kouign-amann | 20× | Food & Beverages |
| Loincloth | 5.59× | Fashion & Accessoires |
| The Nice Guys | 9.78× | Movies & TV |
| Radio Kiss Kiss Napoli | 39.95× | Music & Radio |
| Goes | 1.66× | Travel & Leisure |
| Ho, Ghana | 7.45× | Travel & Leisure |
| Home Office | 1.71× | Business & Career |
| Klis | 34.78× | Travel & Leisure |
| Kuopio | 20× | Travel & Leisure |
| Zagreb | 4.58× | Travel & Leisure |
| Progressive rock | 1.68× | Music & Radio |
| Loch Lomond | 7.14× | Travel & Leisure |
| Kalidou Koulibaly | 20× | Sports |
| Ayrton Senna | 4.7× | Sports |
| Jack White | 1.8× | Movies & TV |
| Kissin' Dynamite | 6.78× | Music & Radio |
| La Clusaz | 26.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.04 |
| Indulgence | JOY | 1.81 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Sustainability | BALANCE | 1.62 |
| Community Orientation | OPEN | 1.55 |
| Need for Security | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 29.0% |
| Italy | 18.9% |
| Germany | 16.8% |
See Murder, She Wrote audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Murder, She Wrote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.