Viber Audience in Germany
Viber has an estimated audience of 660,097 people in Germany. 44.7% are female, 55.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gmail, Noise-cancelling headphones, Android (operating system), Jutarnji list, Večernji list.
The average Viber fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gmail, Noise-cancelling headphones, Android (operating system), with strongest over-indexing on Gmail (14.09× the country average). Demographically, the Viber audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Viber fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 35.9 |
| Estimated audience size | 660,097 |
Audience persona
The typical Viber fan in Germany is more male, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Gmail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,904 | 1.07× |
| Bayern | 131,284 | 1.24× |
| Baden-Württemberg | 114,694 | 1.27× |
| Hessen | 100,198 | 1.99× |
| Niedersachsen | 50,946 | 0.79× |
| Berlin | 43,119 | 1.46× |
| Rheinland-Pfalz | 31,366 | 0.95× |
| Sachsen | 25,783 | 0.8× |
| Schleswig-Holstein | 19,272 | 0.81× |
| Brandenburg | 16,068 | 0.78× |
| Hamburg | 14,530 | 0.97× |
| Sachsen-Anhalt | 12,071 | 0.71× |
| Thüringen | 11,508 | 0.68× |
| Mecklenburg-Vorpommern | 7,558 | 0.6× |
| Saarland | 7,144 | 0.88× |
| Bremen | 5,541 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gmail | 14.09× | Internet & Social Media |
| Noise-cancelling headphones | 26.27× | Technology & Electronics |
| Android (operating system) | 5.89× | Technology & Electronics |
| Jutarnji list | 17.75× | News |
| Večernji list | 18.76× | News |
| 4.71× | Internet & Social Media | |
| Blic | 15.94× | News |
| AutoScout24 | 4.61× | Cars & Mobility |
| Gazeta.ru | 31.89× | News |
| Nokia | 19.71× | Technology & Electronics |
| EBay | 4.05× | Shopping |
| Southeast Europe | 9.64× | Travel & Leisure |
| 5.26× | Technology & Electronics | |
| Dnevni avaz | 11.53× | News |
| Leisure | 3.33× | Travel & Leisure |
| Social network | 3.33× | Internet & Social Media |
| FRITZ!Box | 4.67× | Technology & Electronics |
| Croatian language | 12.14× | Politics & Society |
| Index.hr | 18.24× | News |
| Apple Airpods | 16.36× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Social Media Usage | JOY | 1.19 |
| Indulgence | JOY | 1.15 |
| Travelling | THRILL | 1.1 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 8.1% |
| United States | 7.6% |
| China | 5.4% |
See Viber audiences in other countries
More Communication audiences in Germany
- Telegram (5,172,144)
- Trello (1,409,790)
- Skype (1,087,990)
- Kabel Deutschland (144,415)
- Mediaset (112,127)
Frequently asked questions
How many fans does Viber have in Germany?
Viber has an estimated audience of 660,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viber fans?
44.7% of Viber fans are female, 55.3% are male, with an average age of 35.9 years.
Which brands do Viber fans like most?
Viber fans show strongest brand affinity for Gmail (14.09×), Noise-cancelling headphones (26.27×), and Android (operating system) (5.89×) over the country average.
Where do Viber fans live in Germany?
Viber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,904), Bayern (reach 131,284), and Baden-Württemberg (reach 114,694). These three regions account for the largest share of the active audience.
What other brands do Viber fans also like?
Beyond Viber itself, the audience over-indexes on Noise-cancelling headphones (26.27×), Android (operating system) (5.89×), Jutarnji list (17.75×), and Večernji list (18.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.