Rascasse Audience Intelligence

Viber Audience in Germany

A data profile of the people who buy, follow and care about Viber in Germany — modelled from more than twelve digital signal sources. Viber has an estimated audience of 653,009 people in Germany.

#4among Communication in Germany#319among Website / Newspaper / Magazine in Germany#134in Internet & Social Media

The average Viber fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gmail, Noise-cancelling headphones, Android (operating system), with strongest over-indexing on Gmail (14.09× the country average).

Demographically, the Viber audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Viber fan in Germany is more male, around 35.9 years old, with strong Need for Security tendencies and a notable affinity for Gmail.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viber profile in Germany.

Audience size
653K
in Germany
Gender
44.7%♀
55.3% male
Age
35.9
average years
Country rank
#9392
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Viber

44.7% are female, 55.3% are male, average age 35.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Viber audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age35.9
Estimated audience size653,009
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Viber audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Viber audience comes from Germany.

Worldwide audience distribution share by country for Viber
CountryShare
Philippines7.9%
United States7.2%
Myanmar5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viber audience in Germany is strongest.

Fig. 05

Top regions by affinity

Viber fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.89×
02Berlin~40K1.40×
03Baden-Württemberg~100K1.26×
04Bayern~100K1.21×
05Nordrhein-Westfalen~100K1.03×
06Hamburg~10K1.00×
07Bremen~6K0.99×
08Rheinland-Pfalz~30K0.98×
09Saarland~7K0.92×
10Schleswig-Holstein~20K0.85×
11Thüringen~10K0.83×
12Brandenburg~20K0.82×
13Niedersachsen~50K0.81×
14Sachsen~30K0.78×
15Sachsen-Anhalt~10K0.76×
16Mecklenburg-Vorpommern~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Viber, Germany
0.67×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viber audience
#·InterestCategoryAffinity×
01Gazeta.ruNews31.89×
02Noise-cancelling headphonesTechnology & Electronics26.27×
03NokiaTechnology & Electronics19.71×
04Večernji listNews18.76×
05Index.hrNews18.24×
06Jutarnji listNews17.75×
07BlicNews15.94×
08GmailInternet & Social Media14.09×
09Croatian languagePolitics & Society12.14×
10Dnevni avazNews11.53×
11Southeast EuropeTravel & Leisure9.64×
12Android (operating system)Technology & Electronics5.89×
13EssoCars & Mobility5.88×
14EmailTechnology & Electronics5.26×
15WhatsAppInternet & Social Media4.71×
16FRITZ!BoxTechnology & Electronics4.67×
17AutoScout24Cars & Mobility4.61×
18EBayShopping4.05×
19LeisureTravel & Leisure3.33×
20Social networkInternet & Social Media3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viber audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
SpiritualityBALANCE2.47×
Social Media UsageJOY2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viber audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viber have in Germany?

Viber has an estimated audience of 653,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Viber fans?

44.7% of Viber fans are female, 55.3% are male, with an average age of 35.9 years.

03

Which brands do Viber fans like most?

Viber fans show strongest brand affinity for Gmail (14.09×), Noise-cancelling headphones (26.27×), and Android (operating system) (5.89×) over the country average.

04

Where do Viber fans live in Germany?

Viber fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Viber fans also like?

Beyond Viber itself, the audience over-indexes on Noise-cancelling headphones (26.27×), Android (operating system) (5.89×), Jutarnji list (17.75×), and Večernji list (18.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Communication audiences in Germany

See Viber audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Viber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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