Gazeta.ru Audience in Germany
A data profile of the people who buy, follow and care about Gazeta.ru in Germany — modelled from more than twelve digital signal sources. Gazeta.ru has an estimated audience of 306,829 people in Germany.
The average Gazeta.ru fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Il Sole 24 Ore, Pillow, Viber, with strongest over-indexing on Il Sole 24 Ore (96.16× the country average).
Demographically, the Gazeta.ru audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gazeta.ru fan in Germany is more male, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Il Sole 24 Ore.
At a glance
The key figures that characterise the Gazeta.ru profile in Germany.
Search interest · 12-month trend
Audience demographics of Gazeta.ru
28.7% are female, 71.3% are male, average age 41.7.
Gender split
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 41.7 |
| Estimated audience size | 306,829 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 28% | |
| 40-49 | 34% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Gazeta.ru audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 12.0% |
| Lithuania | 9.0% |
| Poland | 7.8% |
Geography
Where the Gazeta.ru audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.62× | |
| 02 | Baden-Württemberg | ~70K | 1.60× | |
| 03 | Rheinland-Pfalz | ~20K | 1.41× | |
| 04 | Brandenburg | ~10K | 1.25× | |
| 05 | Niedersachsen | ~40K | 1.23× | |
| 06 | Nordrhein-Westfalen | ~80K | 1.19× | |
| 07 | Bayern | ~50K | 1.06× | |
| 08 | Hessen | ~20K | 1.00× | |
| 09 | Sachsen-Anhalt | ~8K | 0.95× | |
| 10 | Bremen | ~2K | 0.86× | |
| 11 | Hamburg | ~6K | 0.82× | |
| 12 | Schleswig-Holstein | ~9K | 0.79× | |
| 13 | Saarland | ~3K | 0.70× | |
| 14 | Sachsen | ~10K | 0.69× | |
| 15 | Thüringen | ~5K | 0.69× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gazeta.ru audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il Sole 24 Ore | News | 96.16× | ||
| 02 | Viber | Internet & Social Media | 31.89× | ||
| 03 | FC Nantes | Sports | 29.87× | ||
| 04 | Elvis Presley | Music & Radio | 19.51× | ||
| 05 | Daft Punk | Music & Radio | 18.29× | ||
| 06 | Pillow | Home & Garden | 17.80× | ||
| 07 | Sicily | Travel & Leisure | 13.57× | ||
| 08 | Headphones | Technology & Electronics | 9.76× | ||
| 09 | Idris Elba | Movies & TV | 9.71× | ||
| 10 | Travel literature | Travel & Leisure | 8.54× | ||
| 11 | Online newspaper | News | 4.68× | ||
| 12 | Online poker | Games | 4.51× | ||
| 13 | Esso | Cars & Mobility | 4.48× | ||
| 14 | Tottenham Hotspur F.C. | Sports | 4.24× | ||
| 15 | Mediterranean Sea | Travel & Leisure | 4.07× | ||
| 16 | Efficient energy use | Technology & Electronics | 3.84× | ||
| 17 | Solar energy | Home & Garden | 3.66× | ||
| 18 | AutoScout24 | Cars & Mobility | 3.20× | ||
| 19 | TK Maxx | Shopping | 2.32× | ||
| 20 | Internet & Social Media | 1.91× |
Personality of the Gazeta.ru audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.73× | |
| Need for Security | CONSERVATISM | 1.90× | |
| Career Orientation | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.37× | |
| Mindfulness | BALANCE | 0.40× | |
| Extroversion | THRILL | 0.52× |
Frequently asked questions
How many fans does Gazeta.ru have in Germany?
Gazeta.ru has an estimated audience of 306,829 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gazeta.ru fans?
28.7% of Gazeta.ru fans are female, 71.3% are male, with an average age of 41.7 years.
Which brands do Gazeta.ru fans like most?
Gazeta.ru fans show strongest brand affinity for Il Sole 24 Ore (96.16×), Pillow (17.8×), and Viber (31.89×) over the country average.
Where do Gazeta.ru fans live in Germany?
Gazeta.ru fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~70K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Gazeta.ru fans also like?
Beyond Gazeta.ru itself, the audience over-indexes on Pillow (17.8×), Viber (31.89×), Headphones (9.76×), and Elvis Presley (19.51×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Gazeta.ru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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