Gazeta.ru Audience in Germany
Gazeta.ru has an estimated audience of 308,712 people in Germany. 28.7% are female, 71.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Il Sole 24 Ore, Pillow, Viber, Western Union, Headphones.
The average Gazeta.ru fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Il Sole 24 Ore, Pillow, Viber, with strongest over-indexing on Il Sole 24 Ore (93.94× the country average). Demographically, the Gazeta.ru audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Gazeta.ru fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 41.7 |
| Estimated audience size | 308,712 |
Audience persona
The typical Gazeta.ru fan in Germany is more male, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Il Sole 24 Ore.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,201 | 1.17× |
| Baden-Württemberg | 61,760 | 1.47× |
| Bayern | 54,091 | 1.09× |
| Niedersachsen | 38,005 | 1.27× |
| Hessen | 22,040 | 0.94× |
| Berlin | 21,264 | 1.54× |
| Rheinland-Pfalz | 20,579 | 1.33× |
| Brandenburg | 13,198 | 1.38× |
| Sachsen | 11,201 | 0.74× |
| Schleswig-Holstein | 8,927 | 0.81× |
| Sachsen-Anhalt | 7,326 | 0.92× |
| Hamburg | 6,383 | 0.92× |
| Thüringen | 4,839 | 0.62× |
| Mecklenburg-Vorpommern | 3,345 | 0.57× |
| Saarland | 2,573 | 0.68× |
| Bremen | 1,531 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Sole 24 Ore | 93.94× | News |
| Pillow | 15.32× | Home & Garden |
| Viber | 32.79× | Internet & Social Media |
| Western Union | 9.94× | Business & Career |
| Headphones | 9.16× | Technology & Electronics |
| Elvis Presley | 15.54× | Music & Radio |
| CHECK24 | 3.2× | Business & Career |
| AutoScout24 | 2.8× | Cars & Mobility |
| Sicily | 10.34× | Travel & Leisure |
| Online newspaper | 2.95× | News |
| Duvet | 16.22× | Home & Garden |
| Campeonato Brasileiro Série B | 17.12× | Sports |
| FC Nantes | 16.95× | Sports |
| Daft Punk | 13.93× | Music & Radio |
| Proxy server | 10.81× | Internet & Social Media |
| Conference and resort hotels | 7.03× | Travel & Leisure |
| TK Maxx | 2.03× | Shopping |
| Refrigerator | 3.12× | Home & Garden |
| Scooters | 3.15× | Cars & Mobility |
| Efficient energy use | 2.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.09 |
| Travelling | THRILL | 1.84 |
| Price Sensitivity | PREMIUM | 1.35 |
| Career Orientation | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.2 |
| Quality Awareness | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.0% |
| Lithuania | 9.0% |
| United States | 7.8% |
See Gazeta.ru audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Gazeta.ru have in Germany?
Gazeta.ru has an estimated audience of 308,712 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gazeta.ru fans?
28.7% of Gazeta.ru fans are female, 71.3% are male, with an average age of 41.7 years.
Which brands do Gazeta.ru fans like most?
Gazeta.ru fans show strongest brand affinity for Il Sole 24 Ore (93.94×), Pillow (15.32×), and Viber (32.79×) over the country average.
Where do Gazeta.ru fans live in Germany?
Gazeta.ru fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,201), Baden-Württemberg (reach 61,760), and Bayern (reach 54,091). These three regions account for the largest share of the active audience.
What other brands do Gazeta.ru fans also like?
Beyond Gazeta.ru itself, the audience over-indexes on Pillow (15.32×), Viber (32.79×), Western Union (9.94×), and Headphones (9.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gazeta.ru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.