Rascasse Audience Intelligence

Elvis Presley Audience in Germany

A data profile of the people who buy, follow and care about Elvis Presley in Germany — modelled from more than twelve digital signal sources. Elvis Presley has an estimated audience of 640,539 people in Germany.

#59among Rock in Germany#1663among Person in Germany#1055in Music & Radio

The average Elvis Presley fan in Germany is 45.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Priscilla Presley, Gazeta Express, Bota Sot, with strongest over-indexing on Priscilla Presley (24.11× the country average).

Demographically, the Elvis Presley audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elvis Presley fan in Germany is balanced, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Priscilla Presley.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elvis Presley profile in Germany.

Audience size
641K
in Germany
Gender
50.0%♀
50.0% male
Age
45.0
average years
Country rank
#9560
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elvis Presley fans

50.0% are female, 50.0% are male, average age 45.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Elvis Presley audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age45.0
Estimated audience size640,539
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Elvis Presley audience in Germany
Age bracketShare%
16-1911%
20-2911%
30-3917%
40-4928%
50+32%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Elvis Presley audience comes from Germany.

Worldwide audience distribution share by country for Elvis Presley
CountryShare
United States23.7%
Brazil9.0%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elvis Presley audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elvis Presley fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.13×
02Hessen~60K1.09×
03Rheinland-Pfalz~40K1.09×
04Nordrhein-Westfalen~200K1.08×
05Baden-Württemberg~100K1.07×
06Niedersachsen~70K1.03×
07Brandenburg~20K1.02×
08Schleswig-Holstein~20K0.99×
09Saarland~8K0.99×
10Hamburg~10K0.97×
11Sachsen~30K0.96×
12Bremen~5K0.95×
13Berlin~30K0.94×
14Thüringen~20K0.94×
15Sachsen-Anhalt~20K0.93×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Elvis Presley, Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elvis Presley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elvis Presley audience
#·InterestCategoryAffinity×
01Darren CrissMovies & TV69.83×
02Jerry Lee LewisMusic & Radio31.10×
03Music of AlbaniaMusic & Radio26.72×
04Gazeta ExpressNews26.13×
05Roy OrbisonMusic & Radio25.95×
06IPKOBusiness & Career24.93×
07TelegrafiNews24.80×
08Top ChannelMovies & TV24.23×
09Priscilla PresleyMovies & TV24.11×
10Koha DitoreNews23.71×
11Bota SotNews23.33×
12PristinaTravel & Leisure22.39×
13Ionian SeaTravel & Leisure21.58×
14TiranaTravel & Leisure16.97×
15CloudsMusic & Radio16.83×
16Albania national football teamSports16.83×
17Suzi QuatroMusic & Radio11.08×
18KosovoTravel & Leisure9.75×
19Serbian languagePolitics & Society9.58×
20AlbaniaTravel & Leisure8.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elvis Presley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elvis Presley audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.29×
PatriotismCONSERVATISM1.25×
TraditionCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elvis Presley audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Sports ActivityPOWER0.74×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elvis Presley have in Germany?

Elvis Presley has an estimated audience of 640,539 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Elvis Presley fans?

50.0% of Elvis Presley fans are female, 50.0% are male, with an average age of 45.0 years.

03

Which brands do Elvis Presley fans like most?

Elvis Presley fans show strongest brand affinity for Priscilla Presley (24.11×), Gazeta Express (26.13×), and Bota Sot (23.33×) over the country average.

04

Where do Elvis Presley fans live in Germany?

Elvis Presley fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Elvis Presley fans also like?

Beyond Elvis Presley itself, the audience over-indexes on Gazeta Express (26.13×), Bota Sot (23.33×), Telegrafi (24.8×), and Pristina (22.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Elvis Presley audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elvis Presley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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