Elvis Presley Audience in United States

Elvis Presley logo

Elvis Presley has an estimated audience of 1,999,294 people in United States. 57.0% are female, 43.0% are male, average age 50.1. Top regions: California, Texas, Florida. Top brand affinities: Priscilla Presley, Jayne Mansfield, Diane Keaton, Blues music, Nature.

The average Elvis Presley fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Priscilla Presley, Jayne Mansfield, Diane Keaton, with strongest over-indexing on Priscilla Presley (11.76× the country average). Demographically, the Elvis Presley audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Elvis Presley fans

Demographic split for Elvis Presley audience in United States
MetricValue
Female57.0%
Male43.0%
Average age50.1
Estimated audience size1,999,294

Audience persona

The typical Elvis Presley fan in United States is more female, around 50.1 years old, with strong Patriotism tendencies and a notable affinity for Priscilla Presley.

Top regions in United States

Top regions ranked by reach for Elvis Presley in United States
RegionReachAffinity
California205,9540.94×
Texas182,1491.06×
Florida126,5650.94×
New York90,9980.81×
Tennessee71,0171.77×
Illinois67,9231.02×
Pennsylvania64,6580.96×
Ohio63,9021.04×
Georgia61,2690.99×
North Carolina57,7560.96×
Arizona54,7051.34×
Michigan51,0640.98×
New Jersey46,8570.92×
Alabama42,2711.51×
Indiana40,2841.1×
Virginia40,0600.82×
Missouri37,2181.15×
Washington34,6250.86×
Massachusetts32,5540.83×
Kentucky32,2561.29×
South Carolina30,9811.03×
Louisiana29,9301.16×
Oklahoma29,7191.34×
Wisconsin29,2780.97×
Mississippi28,0761.7×
Maryland26,0300.76×
Colorado25,3340.8×
Minnesota24,7080.86×
Arkansas23,4601.42×
Nevada21,9931.14×
Kansas21,9341.39×
Oregon19,4420.85×
Connecticut17,5390.87×
Iowa16,2020.98×
Utah15,4230.86×
West Virginia10,6911.15×
New Mexico10,6001.06×
Nebraska9,6160.96×
Idaho9,1260.91×
Hawaii7,3440.85×
New Hampshire6,0950.77×
Maine5,5720.78×
Rhode Island5,0510.79×
Montana4,7410.85×
Delaware4,2030.76×
South Dakota3,9800.86×
Alaska3,9030.91×
North Dakota3,6500.89×
Washington, District of Columbia3,3890.56×
Wyoming2,3930.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elvis Presley audience
BrandAffinityCategory
Priscilla Presley11.76×Movies & TV
Jayne Mansfield10.28×Fashion & Accessoires
Diane Keaton4.48×Movies & TV
Blues music2.62×Music & Radio
Nature2.2×Home & Garden
Robert Redford5.16×Movies & TV
Ann-Margret11.58×Movies & TV
Old age3.86×Politics & Society
Rock music1.87×Music & Radio
NBC2.04×Movies & TV
Lisa Marie Presley8.98×Music & Radio
U.S. state1.86×Travel & Leisure
Medicare (United States)4.33×Health
Sam Elliott5.58×Movies & TV
Wheel of Fortune (U.S. game show)5.38×Movies & TV
Fox News Channel1.69×Movies & TV
Country music2.08×Music & Radio
Retirement community4.56×Kids & Family
Rock and roll2.27×Music & Radio
Retirement3.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elvis Presley audience
TraitClusterScore
PatriotismCONSERVATISM1.44
TraditionCONSERVATISM1.41
Community OrientationOPEN1.37
Family OrientationCONSERVATISM1.27
SpiritualityBALANCE1.23
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Elvis Presley
CountryShare
United States22.6%
Brazil9.6%
United Kingdom8.0%

See Elvis Presley audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Elvis Presley have in United States?

Elvis Presley has an estimated audience of 1,999,294 people in United States, concentrated in California and Texas.

What is the gender split and age of Elvis Presley fans?

57.0% of Elvis Presley fans are female, 43.0% are male, with an average age of 50.1 years.

Which brands do Elvis Presley fans like most?

Elvis Presley fans show strongest brand affinity for Priscilla Presley (11.76×), Jayne Mansfield (10.28×), and Diane Keaton (4.48×) over the country average.

Where do Elvis Presley fans live in United States?

Elvis Presley fans in United States are most concentrated in California (reach 205,954), Texas (reach 182,149), and Florida (reach 126,565). These three regions account for the largest share of the active audience.

What other brands do Elvis Presley fans also like?

Beyond Elvis Presley itself, the audience over-indexes on Jayne Mansfield (10.28×), Diane Keaton (4.48×), Blues music (2.62×), and Nature (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elvis Presley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.