Rascasse Audience Intelligence

Elvis Presley Audience in United States

A data profile of the people who buy, follow and care about Elvis Presley in United States — modelled from more than twelve digital signal sources. Elvis Presley has an estimated audience of 2,164,638 people in United States.

#76among Rock in United States#2379among Person in United States#1472in Music & Radio

The average Elvis Presley fan in United States is 50.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, Priscilla Presley, Melania Trump, with strongest over-indexing on Lindsey Graham (4.08× the country average).

Demographically, the Elvis Presley audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elvis Presley fan in United States is more female, around 50.1 years old, with strong Community Orientation tendencies and a notable affinity for Lindsey Graham.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elvis Presley profile in United States.

Audience size
2.2M
in United States
Gender
57.0%♀
43.0% male
Age
50.1
average years
Country rank
#13388
Person in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elvis Presley fans

57.0% are female, 43.0% are male, average age 50.1.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Elvis Presley audience in United States
MetricValue
Female57.0%
Male43.0%
Average age50.1
Estimated audience size2,164,638
Fig. 03

Age distribution

Ø 50.1
average years
Age distribution of the Elvis Presley audience in United States
Age bracketShare%
16-197%
20-297%
30-3910%
40-4921%
50+55%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Elvis Presley audience comes from United States.

Worldwide audience distribution share by country for Elvis Presley
CountryShare
United States23.7%
Brazil9.0%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elvis Presley audience in United States is strongest.

Fig. 05

Top regions by affinity

Elvis Presley fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.75×
02Tennessee~70K1.67×
03Arkansas~20K1.43×
04Alabama~40K1.40×
05Oklahoma~30K1.30×
06Kansas~20K1.29×
07Kentucky~30K1.28×
08Arizona~50K1.19×
09Louisiana~30K1.18×
10Nevada~20K1.15×
11West Virginia~10K1.15×
12Missouri~40K1.13×
13Indiana~40K1.10×
14New Mexico~10K1.08×
15Texas~200K1.07×
16South Carolina~30K1.02×
17Illinois~70K1.01×
18Ohio~60K1.00×
19Georgia~60K1.00×
20Nebraska~10K1.00×
21Pennsylvania~70K0.98×
22North Carolina~60K0.98×
23Iowa~20K0.98×
24North Dakota~4K0.98×
25Michigan~50K0.97×
26Wisconsin~30K0.96×
27Idaho~9K0.95×
28California~200K0.93×
29New Jersey~50K0.93×
30South Dakota~4K0.93×
31Florida~100K0.92×
32Alaska~4K0.91×
33Connecticut~20K0.90×
34Utah~20K0.90×
35Hawaii~8K0.87×
36Montana~5K0.87×
37Minnesota~20K0.86×
38Wyoming~3K0.86×
39Virginia~40K0.85×
40Washington~30K0.83×
41Massachusetts~30K0.83×
42Oregon~20K0.83×
43Rhode Island~5K0.83×
44New Hampshire~6K0.81×
45Maine~6K0.81×
46Delaware~4K0.81×
47New York~90K0.80×
48Maryland~30K0.80×
49Colorado~20K0.79×
50Washington, District of Columbia~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Elvis Presley, United States
0.56×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elvis Presley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elvis Presley audience
#·InterestCategoryAffinity×
01Priscilla PresleyMovies & TV11.76×
02Ann-MargretMovies & TV11.58×
03Jerry LewisMovies & TV10.95×
04Jayne MansfieldFashion & Accessoires10.28×
05Lisa Marie PresleyMusic & Radio8.98×
06Sam ElliottMovies & TV5.58×
07Robert RedfordMovies & TV5.16×
08Diane KeatonMovies & TV4.48×
09Medicare (United States)Health4.33×
10Lindsey GrahamPolitics & Society4.08×
11Old agePolitics & Society3.86×
12Dick Van DykeMovies & TV3.77×
13Melania TrumpPolitics & Society3.58×
14Nancy MacePolitics & Society2.92×
15Mitch McConnellPolitics & Society2.65×
16Blues musicMusic & Radio2.62×
17NatureHome & Garden2.20×
18NBCMovies & TV2.04×
19Rock musicMusic & Radio1.87×
20U.S. stateTravel & Leisure1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elvis Presley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elvis Presley audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
Family OrientationCONSERVATISM1.53×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elvis Presley audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
Luxury OrientationPREMIUM0.70×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elvis Presley have in United States?

Elvis Presley has an estimated audience of 2,164,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Elvis Presley fans?

57.0% of Elvis Presley fans are female, 43.0% are male, with an average age of 50.1 years.

03

Which brands do Elvis Presley fans like most?

Elvis Presley fans show strongest brand affinity for Lindsey Graham (4.08×), Priscilla Presley (11.76×), and Melania Trump (3.58×) over the country average.

04

Where do Elvis Presley fans live in United States?

Elvis Presley fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Elvis Presley fans also like?

Beyond Elvis Presley itself, the audience over-indexes on Priscilla Presley (11.76×), Melania Trump (3.58×), Dick Van Dyke (3.77×), and Mitch McConnell (2.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Elvis Presley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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