Sicily Audience in Germany
Sicily has an estimated audience of 935,430 people in Germany. 49.9% are female, 50.1% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Giorgia Meloni, Gazeta Express, Outdoor recreation, Gianna Nannini, Tirana.
The average Sicily fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Giorgia Meloni, Gazeta Express, Outdoor recreation, with strongest over-indexing on Giorgia Meloni (14.43× the country average). Demographically, the Sicily audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Sicily fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 43.1 |
| Estimated audience size | 935,430 |
Audience persona
The typical Sicily fan in Germany is balanced, around 43.1 years old, with strong Sports Activity tendencies and a notable affinity for Giorgia Meloni.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,253 | 1.13× |
| Bayern | 190,796 | 1.27× |
| Baden-Württemberg | 163,624 | 1.28× |
| Niedersachsen | 89,222 | 0.98× |
| Hessen | 80,338 | 1.13× |
| Rheinland-Pfalz | 50,158 | 1.07× |
| Berlin | 46,548 | 1.11× |
| Sachsen | 43,425 | 0.95× |
| Schleswig-Holstein | 32,497 | 0.97× |
| Brandenburg | 26,146 | 0.9× |
| Hamburg | 25,974 | 1.23× |
| Thüringen | 19,063 | 0.8× |
| Sachsen-Anhalt | 16,847 | 0.7× |
| Mecklenburg-Vorpommern | 12,695 | 0.71× |
| Saarland | 10,395 | 0.9× |
| Bremen | 6,941 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giorgia Meloni | 14.43× | Politics & Society |
| Gazeta Express | 13.87× | News |
| Outdoor recreation | 2.11× | Sports |
| Gianna Nannini | 10.91× | Music & Radio |
| Tirana | 10.04× | Travel & Leisure |
| Telegrafi | 13.99× | News |
| Il Fatto Quotidiano | 19.58× | News |
| Albania national football team | 12.66× | Sports |
| Music | 1.82× | Business & Career |
| La Repubblica | 14.03× | News |
| Neonatal nursing | 21.63× | Kids & Family |
| Equine therapy | 4.65× | Health |
| Food and drink | 1.55× | Food & Beverages |
| Consumer electronics | 1.68× | Technology & Electronics |
| La Stampa | 16.88× | News |
| Pristina | 10.3× | Travel & Leisure |
| Corriere della Sera | 9.98× | News |
| The Crow | 17.8× | Literature |
| Albania | 5.47× | Travel & Leisure |
| Italy national football team | 7.45× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| Travelling | THRILL | 1.58 |
| Sustainability | BALANCE | 1.56 |
| Design Affinity | PREMIUM | 1.48 |
| Indulgence | JOY | 1.43 |
| Pet Ownership | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 45.3% |
| United States | 11.2% |
| United Kingdom | 3.1% |
See Sicily audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Sicily have in Germany?
Sicily has an estimated audience of 935,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sicily fans?
49.9% of Sicily fans are female, 50.1% are male, with an average age of 43.1 years.
Which brands do Sicily fans like most?
Sicily fans show strongest brand affinity for Giorgia Meloni (14.43×), Gazeta Express (13.87×), and Outdoor recreation (2.11×) over the country average.
Where do Sicily fans live in Germany?
Sicily fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,253), Bayern (reach 190,796), and Baden-Württemberg (reach 163,624). These three regions account for the largest share of the active audience.
What other brands do Sicily fans also like?
Beyond Sicily itself, the audience over-indexes on Gazeta Express (13.87×), Outdoor recreation (2.11×), Gianna Nannini (10.91×), and Tirana (10.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sicily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.