Sicily Audience in Italy
Sicily has an estimated audience of 19,970,119 people in Italy. 55.7% are female, 44.3% are male, average age 44.1. Top regions: Sicilia, Lombardy, Lazio. Top brand affinities: University of Catania, Drugstore, University of Messina, Kore University of Enna, New England Revolution.
The average Sicily fan in Italy is 44.1 years old, more female, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Lombardy, Lazio. Top brand affinities include University of Catania, Drugstore, University of Messina, with strongest over-indexing on University of Catania (1.59× the country average). Demographically, the Sicily audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Sicily fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.1 |
| Estimated audience size | 19,970,119 |
Audience persona
The typical Sicily fan in Italy is more female, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for University of Catania.
Sicily fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | ~4M | 8.38× |
| Lombardy | ~2.5M | 0.73× |
| Lazio | ~2.5M | 1.02× |
| Campania | ~2M | 0.94× |
| Tuscany | ~1.5M | 1.27× |
| Piedmont | ~1M | 0.75× |
| Veneto | ~1M | 0.67× |
| Emilia-Romagna | ~900K | 0.55× |
| Puglia | ~800K | 0.62× |
| Calabria | ~600K | 0.91× |
| Sardinia | ~400K | 0.77× |
| Liguria | ~400K | 0.67× |
| Marche | ~300K | 0.62× |
| Abruzzo | ~300K | 0.65× |
| Trentino-Alto Adige/Südtirol | ~300K | 0.71× |
| Friuli-Venezia Giulia | ~300K | 0.7× |
| Umbria | ~200K | 0.73× |
| Basilicata | ~100K | 0.8× |
| Molise | ~90K | 0.9× |
| Aosta Valley | ~50K | 0.9× |
Top brand affinities of Sicily fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Catania | 1.59× | Business & Career |
| Drugstore | 1.74× | Beauty & Wellness |
| University of Messina | 1.6× | Business & Career |
| Kore University of Enna | 1.51× | Business & Career |
| New England Revolution | 1.52× | Sports |
| Lincoln Town Car | 1.71× | Cars & Mobility |
| Notre Dame Fighting Irish | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 0.88 |
| Spirituality | BALANCE | 0.84 |
| Price Sensitivity | PREMIUM | 0.8 |
| Creativity | OPEN | 0.79 |
| Social Media Usage | JOY | 0.78 |
| DIY Mentality | THRILL | 0.78 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 45.3% |
| United States | 11.2% |
| United Kingdom | 3.1% |
See Sicily audiences in other countries
More Island audiences in Italy
- Ibiza (4,183,055)
- Balearic Islands (2,888,489)
- Corsica (2,109,909)
- Kea (island) (1,776,043)
- Hawaii (1,426,423)
Frequently asked questions
How many fans does Sicily have in Italy?
Sicily has an estimated audience of 19,970,119 people in Italy, concentrated in Sicilia and Lombardy.
What is the gender split and age of Sicily fans?
55.7% of Sicily fans are female, 44.3% are male, with an average age of 44.1 years.
Which brands do Sicily fans like most?
Sicily fans show strongest brand affinity for University of Catania (1.59×), Drugstore (1.74×), and University of Messina (1.6×) over the country average.
Where do Sicily fans live in Italy?
Sicily fans in Italy are most concentrated in Sicilia (reach ~4M), Lombardy (reach ~2.5M), and Lazio (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Sicily fans also like?
Beyond Sicily itself, the audience over-indexes on Drugstore (1.74×), University of Messina (1.6×), Kore University of Enna (1.51×), and New England Revolution (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sicily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.