A data profile of the people who buy, follow and care about Sicily in Italy — modelled from more than twelve digital signal sources. Sicily has an estimated audience of 19,970,119 people in Italy.
The average Sicily fan in Italy is 44.1 years old, more female, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lombardy, Lazio.
Top brand affinities include University of Catania, Drugstore, University of Messina, with strongest over-indexing on University of Catania (1.59× the country average).
Demographically, the Sicily audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 20 regions tracked by Rascasse.
The typical Sicily fan in Italy is more female, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for University of Catania.
The key figures that characterise the Sicily profile in Italy.
55.7% are female, 44.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.1 |
| Estimated audience size | 19,970,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Sicily audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 45.3% |
| United States | 11.2% |
| United Kingdom | 3.1% |
Where the Sicily audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~4M | 8.38× | |
| 02 | Tuscany | ~1.5M | 1.27× | |
| 03 | Lazio | ~2.5M | 1.02× | |
| 04 | Campania | ~2M | 0.94× | |
| 05 | Calabria | ~600K | 0.91× | |
| 06 | Molise | ~90K | 0.90× | |
| 07 | Aosta Valley | ~50K | 0.90× | |
| 08 | Basilicata | ~100K | 0.80× | |
| 09 | Sardinia | ~400K | 0.77× | |
| 10 | Piedmont | ~1M | 0.75× | |
| 11 | Lombardy | ~2.5M | 0.73× | |
| 12 | Umbria | ~200K | 0.73× | |
| 13 | Trentino-Alto Adige/Südtirol | ~300K | 0.71× | |
| 14 | Friuli-Venezia Giulia | ~300K | 0.70× | |
| 15 | Veneto | ~1M | 0.67× | |
| 16 | Liguria | ~400K | 0.67× | |
| 17 | Abruzzo | ~300K | 0.65× | |
| 18 | Puglia | ~800K | 0.62× | |
| 19 | Marche | ~300K | 0.62× | |
| 20 | Emilia-Romagna | ~900K | 0.55× |
The strongest cross-interests of the Sicily audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drugstore | Beauty & Wellness | 1.74× | ||
| 02 | Notre Dame Fighting Irish | Sports | 1.73× | ||
| 03 | Lincoln Town Car | Cars & Mobility | 1.71× | ||
| 04 | University of Messina | Business & Career | 1.60× | ||
| 05 | University of Catania | Business & Career | 1.59× | ||
| 06 | New England Revolution | Sports | 1.52× | ||
| 07 | Kore University of Enna | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.58× | |
| Community Orientation | OPEN | 0.59× |
Sicily has an estimated audience of 19,970,119 people in Italy, concentrated in Sicilia and Lombardy.
55.7% of Sicily fans are female, 44.3% are male, with an average age of 44.1 years.
Sicily fans show strongest brand affinity for University of Catania (1.59×), Drugstore (1.74×), and University of Messina (1.6×) over the country average.
Sicily fans in Italy are most concentrated in Sicilia (reach ~4M), Lombardy (reach ~2.5M), and Lazio (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Sicily itself, the audience over-indexes on Drugstore (1.74×), University of Messina (1.6×), Kore University of Enna (1.51×), and New England Revolution (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sicily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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