Rascasse Audience Intelligence

Notre Dame Fighting Irish Fan Demographics in United States

Notre Dame Fighting Irish has an estimated audience of 1.2M people in United States.

#272among Basketball in United States
#333among teams in United States#2027in Sports

The average Notre Dame Fighting Irish fan in United States is 40.6 years old, more male, and lives primarily in Indiana.

Its fans are 8.0 years older than the group average of 32.6.

Women make up 25.7% of the fan base, 14.1 percentage points fewer than the group average.

Compared with the other 2666 objects in Basketball, Notre Dame Fighting Irish fans stand out for their interest in Tony Romo, Notre Dame Fighting Irish football and Rob Gronkowski.

Interest is seasonal: January, September and December account for 44% of the year's searches, July is the quietest month.

Most fans live in Indiana, California, Ohio.

Top affinities include Tony Romo, Notre Dame Fighting Irish football, Rob Gronkowski, with strongest over-indexing on Tony Romo (50.81× the country average).

Demographically, the Notre Dame Fighting Irish audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Notre Dame Fighting Irish fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Tony Romo.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
25.7%♀
74.3% male
Age
40.6
average years
Country rank
#22108
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Notre Dame Fighting Irish fans

25.7% are female, 74.3% are male, average age 40.6.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Notre Dame Fighting Irish audience in United States
MetricValue
Female25.7%
Male74.3%
Average age40.6
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Notre Dame Fighting Irish audience in United States
Age bracketShare%
16-2417%
25-3419%
35-4422%
45-5421%
55+21%
Fig. 04

Worldwide distribution

85.9%

of the worldwide Notre Dame Fighting Irish audience comes from United States.

Worldwide audience distribution share by country for Notre Dame Fighting Irish
CountryShare
United States85.9%
Canada3.1%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Notre Dame Fighting Irish fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K4.24×
02Ohio~70K1.63×
03Illinois~60K1.39×
04Pennsylvania~60K1.35×
05Michigan~40K1.28×
06Iowa~10K1.10×
07South Dakota~3K1.10×
08Connecticut~10K1.08×
09Nebraska~7K1.06×
10Massachusetts~30K1.05×
11South Carolina~20K1.05×
12Kentucky~20K1.04×
13New Jersey~30K1.03×
14Rhode Island~4K1.02×
15Washington, District of Columbia~2K1.02×
16Delaware~3K1.01×
17North Dakota~3K0.99×
18West Virginia~6K0.98×
19Montana~4K0.97×
20Tennessee~20K0.96×
21Maine~4K0.96×
22Georgia~40K0.95×
23Missouri~20K0.95×
24New Hampshire~4K0.95×
25Alaska~2K0.95×
26Vermont~2K0.95×
27New York~70K0.94×
28Maryland~20K0.94×
29Wisconsin~20K0.94×
30Arkansas~10K0.94×
31Alabama~20K0.93×
32Louisiana~10K0.93×
33Arizona~20K0.92×
34Virginia~30K0.91×
35New Mexico~7K0.91×
36Kansas~9K0.90×
37Idaho~6K0.90×
38Mississippi~9K0.89×
39Hawaii~4K0.88×
40Florida~60K0.87×
41Colorado~20K0.85×
42Oklahoma~10K0.85×
43Nevada~9K0.82×
44Oregon~10K0.81×
45North Carolina~30K0.80×
46Minnesota~20K0.80×
47Utah~9K0.77×
48Texas~60K0.74×
49California~100K0.72×
50Washington~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Notre Dame Fighting Irish, United States
0.69×1.00×4.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Notre Dame Fighting Irish audience vs. the country average
#·InterestCategoryAffinity×
01Tony RomoSports50.81×
02Notre Dame Fighting Irish footballSports37.03×
03Rob GronkowskiSports33.87×
04USC Trojans footballSports26.59×
05Aaron RodgersSports25.56×
06Russell WilsonSports24.53×
07Oklahoma Sooners footballSports23.91×
08Clemson Tigers footballSports19.97×
09University of Notre DameBusiness & Career19.46×
10LSU Tigers footballSports15.12×
11Dak PrescottSports10.71×
12Baker MayfieldSports10.08×
13San Francisco 49ersSports9.17×
14Luka DončićSports7.21×
15Shailene WoodleyMovies & TV6.21×
16Sports IllustratedSports5.13×
17Bleacher ReportSports4.42×
18Chicago CubsSports3.86×
19CBS SportsSports3.77×
20LeBron JamesSports2.33×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Notre Dame Fighting Irish audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Notre Dame Fighting Irish audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.94×
Career OrientationPOWER1.31×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Notre Dame Fighting Irish audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Pet OwnershipJOY0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Notre Dame Fighting Irish over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/notre-dame-fighting-irish-88095” · Methodology