Rascasse Audience Intelligence

Italy national football team Audience in Germany

Name: Italy national football team — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Italy national football team in Germany — modelled from more than twelve digital signal sources. Italy national football team has an estimated audience of 1,165,177 people in Germany.

#145among Soccer in Germany #79among Team in Germany #468in Sports

The average Italy national football team fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include FIFA World Cup, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on FIFA World Cup (3.21× the country average).

Demographically, the Italy national football team audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Italy national football team fan in Germany is more male, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italy national football team profile in Germany.

Audience size

1.2M

in Germany

Gender

37.4%♀

62.6% male

Age

37.2

average years

Country rank

#5694

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Italy national football team fans

37.4% are female, 62.6% are male, average age 37.2.

Fig. 02

Gender split

37.4%

Female

62.6%

Male

Demographic split for Italy national football team audience in Germany
Metric	Value
Female	37.4%
Male	62.6%
Average age	37.2
Estimated audience size	1,165,177

Fig. 03

Age distribution

Age distribution of the Italy national football team audience in Germany
Age bracket	Share	%
16-19		27%
20-29		19%
30-39		17%
40-49		17%
50+		19%

Fig. 04

Worldwide distribution

7.0%

of the worldwide Italy national football team audience comes from Germany.

Worldwide audience distribution share by country for Italy national football team
Country	Share
Italy	47.7%
Germany	7.0%
United Kingdom	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italy national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

Italy national football team fans by region: top regions in Germany
#	Region	Reach	×
01	Saarland	~30K	1.93×
02	Baden-Württemberg	~300K	1.88×
03	Nordrhein-Westfalen	~400K	1.40×
04	Hessen	~100K	1.22×
05	Rheinland-Pfalz	~70K	1.22×
06	Bayern	~200K	1.05×
07	Berlin	~50K	0.90×
08	Hamburg	~20K	0.90×
09	Schleswig-Holstein	~40K	0.85×
10	Niedersachsen	~90K	0.84×
11	Brandenburg	~30K	0.77×
12	Bremen	~8K	0.75×
13	Sachsen-Anhalt	~20K	0.70×
14	Sachsen	~40K	0.69×
15	Mecklenburg-Vorpommern	~10K	0.67×
16	Thüringen	~20K	0.61×

Affinity by region — Italy national football team, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italy national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italy national football team audience
#	Interest	Category	×
01	La Gazzetta dello Sport	Sports	15.85×
02	Michael Olise	Sports	6.92×
03	Juventus F.C.	Sports	6.50×
04	VfL Wolfsburg	Sports	6.39×
05	Jürgen Klopp	Sports	6.26×
06	DFB-Pokal	Sports	6.10×
07	SC Freiburg	Sports	5.87×
08	Hertha BSC	Sports	5.35×
09	RB Leipzig	Sports	5.00×
10	FC Schalke 04	Sports	4.50×
11	Transfermarkt	Sports	4.22×
12	2. Bundesliga	Sports	3.84×
13	Borussia Dortmund	Sports	3.48×
14	FIFA World Cup	Sports	3.21×
15	Photography	Arts & Culture	3.12×
16	UEFA Champions League	Sports	2.95×
17	Europe	Travel & Leisure	2.84×
18	FC Bayern Munich	Sports	2.76×
19	Bundesliga	Sports	2.76×
20	Germany	Travel & Leisure	2.27×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italy national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Italy national football team audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.19×
Early Adopter Mentality	POWER	1.16×
Risk Appetite	THRILL	1.15×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Italy national football team audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.52×
Design Affinity	PREMIUM	0.72×
Sustainability	BALANCE	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Italy national football team have in Germany?

Italy national football team has an estimated audience of 1,165,177 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Italy national football team fans?

37.4% of Italy national football team fans are female, 62.6% are male, with an average age of 37.2 years.

Which brands do Italy national football team fans like most?

Italy national football team fans show strongest brand affinity for FIFA World Cup (3.21×), Borussia Dortmund (3.48×), and FC Bayern Munich (2.76×) over the country average.

Where do Italy national football team fans live in Germany?

Italy national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Italy national football team fans also like?

Beyond Italy national football team itself, the audience over-indexes on Borussia Dortmund (3.48×), FC Bayern Munich (2.76×), Juventus F.C. (6.5×), and Transfermarkt (4.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

See Italy national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Italy national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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