Italy national football team Audience in Germany
Italy national football team has an estimated audience of 1,165,177 people in Germany. 37.4% are female, 62.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, UEFA Nations League, FIFA Club World Cup, FIFA World Cup, Transfermarkt.
The average Italy national football team fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, UEFA Nations League, FIFA Club World Cup, with strongest over-indexing on Borussia Dortmund (3.48× the country average). Demographically, the Italy national football team audience skews more male with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Italy national football team fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 37.2 |
| Estimated audience size | 1,165,177 |
Audience persona
The typical Italy national football team fan in Germany is more male, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 366,347 | 1.44× |
| Baden-Württemberg | 276,201 | 1.74× |
| Bayern | 202,322 | 1.08× |
| Hessen | 105,851 | 1.19× |
| Niedersachsen | 97,688 | 0.86× |
| Rheinland-Pfalz | 69,985 | 1.2× |
| Berlin | 47,835 | 0.92× |
| Sachsen | 41,072 | 0.72× |
| Schleswig-Holstein | 37,058 | 0.89× |
| Brandenburg | 29,075 | 0.8× |
| Hamburg | 24,456 | 0.93× |
| Saarland | 22,339 | 1.56× |
| Sachsen-Anhalt | 21,117 | 0.7× |
| Thüringen | 18,100 | 0.61× |
| Mecklenburg-Vorpommern | 14,900 | 0.67× |
| Bremen | 6,927 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.48× | Sports |
| UEFA Nations League | 8.57× | Sports |
| FIFA Club World Cup | 11.85× | Sports |
| FIFA World Cup | 3.21× | Sports |
| Transfermarkt | 4.22× | Sports |
| Juventus F.C. | 6.5× | Sports |
| Photography | 3.12× | Arts & Culture |
| 2. Bundesliga | 3.84× | Sports |
| RB Leipzig | 5× | Sports |
| FC Bayern Munich | 2.76× | Sports |
| Europe | 2.84× | Travel & Leisure |
| Germany | 2.27× | Travel & Leisure |
| Bundesliga | 2.76× | Sports |
| DFB-Pokal | 6.1× | Sports |
| UEFA Champions League | 2.95× | Sports |
| Hertha BSC | 5.35× | Sports |
| La Gazzetta dello Sport | 15.85× | Sports |
| FC Schalke 04 | 4.5× | Sports |
| Real Madrid C.F. | 3.27× | Sports |
| SC Freiburg | 5.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.93 |
| Spirituality | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.28 |
| Social Media Usage | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 47.7% |
| Germany | 7.0% |
| United Kingdom | 4.4% |
See Italy national football team audiences in other countries
- Italy national football team — United States
- Italy national football team — United Kingdom
- Italy national football team — France
- Italy national football team — Italy
- Italy national football team — Spain
- Italy national football team — Brazil
- Italy national football team — Japan
- Italy national football team — South Korea
- Italy national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Italy national football team have in Germany?
Italy national football team has an estimated audience of 1,165,177 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Italy national football team fans?
37.4% of Italy national football team fans are female, 62.6% are male, with an average age of 37.2 years.
Which brands do Italy national football team fans like most?
Italy national football team fans show strongest brand affinity for Borussia Dortmund (3.48×), UEFA Nations League (8.57×), and FIFA Club World Cup (11.85×) over the country average.
Where do Italy national football team fans live in Germany?
Italy national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 366,347), Baden-Württemberg (reach 276,201), and Bayern (reach 202,322). These three regions account for the largest share of the active audience.
What other brands do Italy national football team fans also like?
Beyond Italy national football team itself, the audience over-indexes on UEFA Nations League (8.57×), FIFA Club World Cup (11.85×), FIFA World Cup (3.21×), and Transfermarkt (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Italy national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.