Italy national football team Audience in United States
Italy national football team has an estimated audience of 487,766 people in United States. 30.6% are female, 69.4% are male, average age 30.8. Top regions: California, New York, Florida. Top brand affinities: UEFA Nations League, Spain national football team, Germany national football team, Paris Saint-Germain, Lamine Yamal.
The average Italy national football team fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include UEFA Nations League, Spain national football team, Germany national football team, with strongest over-indexing on UEFA Nations League (101.44× the country average). Demographically, the Italy national football team audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Italy national football team fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 30.8 |
| Estimated audience size | 487,766 |
Audience persona
The typical Italy national football team fan in United States is more male, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for UEFA Nations League.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 93,354 | 1.74× |
| New York | 79,279 | 2.91× |
| Florida | 56,646 | 1.72× |
| Texas | 47,764 | 1.14× |
| New Jersey | 43,684 | 3.52× |
| Illinois | 26,918 | 1.66× |
| Pennsylvania | 20,166 | 1.23× |
| Massachusetts | 19,084 | 1.99× |
| Virginia | 16,011 | 1.35× |
| Georgia | 14,357 | 0.96× |
| North Carolina | 14,270 | 0.97× |
| Connecticut | 13,838 | 2.83× |
| Maryland | 12,920 | 1.54× |
| Ohio | 12,135 | 0.81× |
| Michigan | 11,754 | 0.92× |
| Arizona | 10,455 | 1.05× |
| Washington | 10,052 | 1.03× |
| Indiana | 6,830 | 0.77× |
| Tennessee | 6,782 | 0.69× |
| Colorado | 6,763 | 0.88× |
| Nevada | 5,513 | 1.17× |
| Minnesota | 5,409 | 0.77× |
| Missouri | 5,333 | 0.68× |
| Wisconsin | 5,142 | 0.7× |
| South Carolina | 4,933 | 0.67× |
| Oregon | 4,671 | 0.84× |
| Kentucky | 3,800 | 0.62× |
| Utah | 3,633 | 0.83× |
| Louisiana | 3,539 | 0.56× |
| Alabama | 3,257 | 0.48× |
| Oklahoma | 3,035 | 0.56× |
| Kansas | 2,959 | 0.77× |
| Iowa | 2,665 | 0.66× |
| Washington, District of Columbia | 2,404 | 1.64× |
| Rhode Island | 2,309 | 1.49× |
| Arkansas | 1,797 | 0.45× |
| New Hampshire | 1,752 | 0.91× |
| Nebraska | 1,723 | 0.7× |
| Delaware | 1,567 | 1.16× |
| Idaho | 1,382 | 0.57× |
| New Mexico | 1,341 | 0.55× |
| Maine | 1,226 | 0.7× |
| Mississippi | 1,205 | 0.3× |
| Hawaii | 1,111 | 0.53× |
| West Virginia | 885 | 0.39× |
| Vermont | 607 | 0.71× |
| North Dakota | 458 | 0.46× |
| Montana | 453 | 0.33× |
| Alaska | 428 | 0.41× |
| South Dakota | 384 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Nations League | 101.44× | Sports |
| Spain national football team | 79.48× | Sports |
| Germany national football team | 90.31× | Sports |
| Paris Saint-Germain | 38.24× | Sports |
| Lamine Yamal | 32× | Sports |
| Sweden national football team | 201.06× | Sports |
| Alex Morgan | 85.12× | Sports |
| Turkey national football team | 156.3× | Sports |
| Portugal national football team | 72.97× | Sports |
| France national football team | 81.78× | Sports |
| Javier Mascherano | 132.33× | Sports |
| Google Earth | 18.94× | Internet & Social Media |
| Fluminense FC | 59.35× | Sports |
| Sociedade Esportiva Palmeiras | 59.53× | Sports |
| Real Madrid C.F. | 8.82× | Sports |
| Broadcasting of sports events | 16.1× | Movies & TV |
| England national football team | 51.15× | Sports |
| France Football | 101.73× | Sports |
| Poland national football team | 126.29× | Sports |
| Alperen Sengun | 53.15× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.77 |
| Quality Awareness | PREMIUM | 1.74 |
| Risk Appetite | THRILL | 1.67 |
| Sustainability | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 47.7% |
| Germany | 7.0% |
| United Kingdom | 4.4% |
See Italy national football team audiences in other countries
- Italy national football team — Germany
- Italy national football team — United Kingdom
- Italy national football team — France
- Italy national football team — Italy
- Italy national football team — Spain
- Italy national football team — Brazil
- Italy national football team — Japan
- Italy national football team — South Korea
- Italy national football team — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Italy national football team have in United States?
Italy national football team has an estimated audience of 487,766 people in United States, concentrated in California and New York.
What is the gender split and age of Italy national football team fans?
30.6% of Italy national football team fans are female, 69.4% are male, with an average age of 30.8 years.
Which brands do Italy national football team fans like most?
Italy national football team fans show strongest brand affinity for UEFA Nations League (101.44×), Spain national football team (79.48×), and Germany national football team (90.31×) over the country average.
Where do Italy national football team fans live in United States?
Italy national football team fans in United States are most concentrated in California (reach 93,354), New York (reach 79,279), and Florida (reach 56,646). These three regions account for the largest share of the active audience.
What other brands do Italy national football team fans also like?
Beyond Italy national football team itself, the audience over-indexes on Spain national football team (79.48×), Germany national football team (90.31×), Paris Saint-Germain (38.24×), and Lamine Yamal (32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Italy national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.