Rascasse Audience Intelligence

Italy national football team Audience in United States

A data profile of the people who buy, follow and care about Italy national football team in United States — modelled from more than twelve digital signal sources. Italy national football team has an estimated audience of 487,766 people in United States.

#344among Soccer in United States#590among Team in United States#3618in Sports

The average Italy national football team fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include UEFA Nations League, Spain national football team, Germany national football team, with strongest over-indexing on UEFA Nations League (101.44× the country average).

Demographically, the Italy national football team audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Italy national football team fan in United States is more male, around 30.8 years old, with strong Spirituality tendencies and a notable affinity for UEFA Nations League.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italy national football team profile in United States.

Audience size
488K
in United States
Gender
30.6%♀
69.4% male
Age
30.8
average years
Country rank
#37208
Team in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italy national football team fans

30.6% are female, 69.4% are male, average age 30.8.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Italy national football team audience in United States
MetricValue
Female30.6%
Male69.4%
Average age30.8
Estimated audience size487,766
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Italy national football team audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Italy national football team audience comes from United States.

Worldwide audience distribution share by country for Italy national football team
CountryShare
Italy47.7%
Germany7.0%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italy national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

Italy national football team fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K3.43×
02Connecticut~10K2.90×
03New York~70K2.69×
04Massachusetts~20K2.04×
05Florida~60K1.70×
06California~90K1.69×
07Washington, District of Columbia~2K1.65×
08Maryland~10K1.56×
09Illinois~20K1.50×
10Rhode Island~2K1.50×
11Virginia~20K1.33×
12Pennsylvania~20K1.24×
13Delaware~2K1.19×
14Texas~50K1.12×
15Washington~10K1.09×
16Nevada~5K1.09×
17Arizona~10K0.99×
18North Carolina~10K0.98×
19Georgia~10K0.95×
20Michigan~10K0.90×
21New Hampshire~2K0.90×
22Colorado~7K0.87×
23Utah~4K0.84×
24Ohio~10K0.83×
25Vermont<1K0.83×
26Oregon~5K0.81×
27Kansas~3K0.81×
28Indiana~7K0.79×
29Maine~1K0.76×
30Minnesota~5K0.75×
31Nebraska~2K0.75×
32Iowa~3K0.72×
33Wisconsin~5K0.71×
34South Carolina~5K0.71×
35Missouri~5K0.70×
36Alaska<1K0.70×
37North Dakota<1K0.69×
38New Mexico~2K0.68×
39Tennessee~7K0.67×
40Idaho~2K0.66×
41Hawaii~1K0.66×
42South Dakota<1K0.66×
43Kentucky~4K0.65×
44Montana<1K0.62×
45West Virginia~1K0.61×
46Louisiana~4K0.59×
47Oklahoma~3K0.58×
48Arkansas~2K0.58×
49Alabama~4K0.55×
50Mississippi~2K0.51×
Fig. 06

Affinity by region

Affinity by region — Italy national football team, United States
0.51×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italy national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italy national football team audience
#·InterestCategoryAffinity×
01Sweden national football teamSports201.06×
02Turkey national football teamSports156.30×
03France FootballSports101.73×
04UEFA Nations LeagueSports101.44×
05Germany national football teamSports90.31×
06France national football teamSports81.78×
07Spain national football teamSports79.48×
08Portugal national football teamSports72.97×
09Sociedade Esportiva PalmeirasSports59.53×
10Fluminense FCSports59.35×
11Arda GülerSports57.21×
12England national football teamSports51.15×
13Paris Saint-GermainSports38.24×
14Lamine YamalSports32.00×
15Atlético MadridSports25.74×
16Brazil (1985 film)Movies & TV19.80×
17Google EarthInternet & Social Media18.94×
18Broadcasting of sports eventsMovies & TV16.10×
19Real Madrid C.F.Sports8.82×
20FIFA World Cup 2026Sports5.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italy national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italy national football team audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.05×
MindfulnessBALANCE3.02×
Price SensitivityPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italy national football team audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
CreativityOPEN1.00×
Community OrientationOPEN1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italy national football team have in United States?

Italy national football team has an estimated audience of 487,766 people in United States, concentrated in California and New York.

02

What is the gender split and age of Italy national football team fans?

30.6% of Italy national football team fans are female, 69.4% are male, with an average age of 30.8 years.

03

Which brands do Italy national football team fans like most?

Italy national football team fans show strongest brand affinity for UEFA Nations League (101.44×), Spain national football team (79.48×), and Germany national football team (90.31×) over the country average.

04

Where do Italy national football team fans live in United States?

Italy national football team fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Italy national football team fans also like?

Beyond Italy national football team itself, the audience over-indexes on Spain national football team (79.48×), Germany national football team (90.31×), Lamine Yamal (32×), and Paris Saint-Germain (38.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Italy national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Italy national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →