A data profile of the people who buy, follow and care about Italy national football team in Italy — modelled from more than twelve digital signal sources. Italy national football team has an estimated audience of 7,968,903 people in Italy.
The average Italy national football team fan in Italy is 38.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Sofascore, A.C. Milan, Ligue 1, with strongest over-indexing on Sofascore (3.74× the country average).
Demographically, the Italy national football team audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Italy national football team fan in Italy is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Sofascore.
The key figures that characterise the Italy national football team profile in Italy.
38.8% are female, 61.2% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 38.6 |
| Estimated audience size | 7,968,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Italy national football team audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 47.7% |
| Germany | 7.0% |
| United Kingdom | 4.4% |
Where the Italy national football team audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.55× | |
| 02 | Lazio | ~1.5M | 1.50× | |
| 03 | Veneto | ~800K | 1.31× | |
| 04 | Tuscany | ~700K | 1.31× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.27× | |
| 06 | Emilia-Romagna | ~800K | 1.16× | |
| 07 | Campania | ~1M | 1.11× | |
| 08 | Piedmont | ~600K | 1.01× | |
| 09 | Sicilia | ~700K | 0.99× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 0.98× | |
| 11 | Basilicata | ~70K | 0.95× | |
| 12 | Liguria | ~200K | 0.93× | |
| 13 | Aosta Valley | ~20K | 0.93× | |
| 14 | Calabria | ~200K | 0.92× | |
| 15 | Molise | ~30K | 0.91× | |
| 16 | Puglia | ~500K | 0.89× | |
| 17 | Marche | ~200K | 0.89× | |
| 18 | Umbria | ~100K | 0.88× | |
| 19 | Abruzzo | ~200K | 0.86× | |
| 20 | Sardinia | ~200K | 0.84× |
The strongest cross-interests of the Italy national football team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 2. Bundesliga | Sports | 5.62× | ||
| 02 | Andreas Müller | Sports | 5.62× | ||
| 03 | Sofascore | Sports | 3.74× | ||
| 04 | Everton F.C. | Sports | 2.94× | ||
| 05 | Ligue 1 | Sports | 2.90× | ||
| 06 | Dante | Sports | 2.74× | ||
| 07 | PlayStation Store | Games | 2.45× | ||
| 08 | Juventus Stadium | Sports | 2.02× | ||
| 09 | Manchester City F.C. | Sports | 1.91× | ||
| 10 | Bundesliga | Sports | 1.86× | ||
| 11 | Rescue dog | Pets & Animals | 1.83× | ||
| 12 | Neymar | Sports | 1.74× | ||
| 13 | Chelsea F.C. | Sports | 1.68× | ||
| 14 | Bologna F.C. 1909 | Sports | 1.64× | ||
| 15 | Self-confidence | Health | 1.62× | ||
| 16 | S.S. Lazio | Sports | 1.61× | ||
| 17 | Arsenal F.C. | Sports | 1.56× | ||
| 18 | Stadio Olimpico | Sports | 1.55× | ||
| 19 | A.C. Milan | Sports | 1.53× | ||
| 20 | FIFA (video game series) | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| Family Orientation | CONSERVATISM | 1.05× | |
| Career Orientation | POWER | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.84× | |
| Sustainability | BALANCE | 0.87× |
Italy national football team has an estimated audience of 7,968,903 people in Italy, concentrated in Lombardy and Lazio.
38.8% of Italy national football team fans are female, 61.2% are male, with an average age of 38.6 years.
Italy national football team fans show strongest brand affinity for Sofascore (3.74×), A.C. Milan (1.53×), and Ligue 1 (2.9×) over the country average.
Italy national football team fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Italy national football team itself, the audience over-indexes on A.C. Milan (1.53×), Ligue 1 (2.9×), Manchester City F.C. (1.91×), and S.S. Lazio (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Italy national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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