Hawaii Audience in Germany
Hawaii has an estimated audience of 1,418,186 people in Germany. 66.5% are female, 33.5% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transport, Tokyo Marathon, Mini marathon, Recreation, Bavaria.
The average Hawaii fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transport, Tokyo Marathon, Mini marathon, with strongest over-indexing on Transport (2.17× the country average). Demographically, the Hawaii audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Hawaii fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 35.5 |
| Estimated audience size | 1,418,186 |
Audience persona
The typical Hawaii fan in Germany is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Transport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 350,739 | 1.13× |
| Bayern | 264,684 | 1.16× |
| Baden-Württemberg | 232,377 | 1.2× |
| Niedersachsen | 140,115 | 1.02× |
| Hessen | 125,143 | 1.16× |
| Rheinland-Pfalz | 78,761 | 1.11× |
| Sachsen | 66,627 | 0.96× |
| Berlin | 63,610 | 1× |
| Schleswig-Holstein | 51,547 | 1.01× |
| Brandenburg | 40,638 | 0.92× |
| Hamburg | 33,837 | 1.06× |
| Thüringen | 30,942 | 0.86× |
| Sachsen-Anhalt | 27,328 | 0.74× |
| Mecklenburg-Vorpommern | 22,599 | 0.83× |
| Saarland | 15,211 | 0.87× |
| Bremen | 11,693 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transport | 2.17× | Cars & Mobility |
| Tokyo Marathon | 22.11× | Sports |
| Mini marathon | 23.31× | Sports |
| Recreation | 1.93× | Travel & Leisure |
| Bavaria | 1.73× | Travel & Leisure |
| Building | 2.2× | Home & Garden |
| Paris Marathon | 22.47× | Sports |
| Fitness and figure competition | 2.36× | Sports |
| Marathon des Sables | 20.68× | Sports |
| Let's Dance (German TV series) | 1.65× | Movies & TV |
| Florian Silbereisen | 1.85× | Music & Radio |
| Chicago Marathon | 7.88× | Sports |
| New York City Marathon | 7.38× | Sports |
| Home Based Business | 8.14× | Business & Career |
| Hawaiian Islands | 9.23× | Travel & Leisure |
| Ironman Germany | 11.03× | Sports |
| Sprint (running) | 2.56× | Sports |
| Roland Kaiser | 1.64× | Music & Radio |
| Windsurfing | 2.41× | Sports |
| Heavy metal guitar | 1.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.76 |
| Sustainability | BALANCE | 1.75 |
| Quality Awareness | PREMIUM | 1.5 |
| Sports Activity | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Japan | 21.8% |
| China | 3.3% |
See Hawaii audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Hawaii have in Germany?
Hawaii has an estimated audience of 1,418,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hawaii fans?
66.5% of Hawaii fans are female, 33.5% are male, with an average age of 35.5 years.
Which brands do Hawaii fans like most?
Hawaii fans show strongest brand affinity for Transport (2.17×), Tokyo Marathon (22.11×), and Mini marathon (23.31×) over the country average.
Where do Hawaii fans live in Germany?
Hawaii fans in Germany are most concentrated in Nordrhein-Westfalen (reach 350,739), Bayern (reach 264,684), and Baden-Württemberg (reach 232,377). These three regions account for the largest share of the active audience.
What other brands do Hawaii fans also like?
Beyond Hawaii itself, the audience over-indexes on Tokyo Marathon (22.11×), Mini marathon (23.31×), Recreation (1.93×), and Bavaria (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hawaii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.