Hawaii Audience in Germany
A data profile of the people who buy, follow and care about Hawaii in Germany — modelled from more than twelve digital signal sources. Hawaii has an estimated audience of 1,418,186 people in Germany.
The average Hawaii fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Transport, Tokyo Marathon, Mini marathon, with strongest over-indexing on Transport (2.17× the country average).
Demographically, the Hawaii audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hawaii fan in Germany is more female, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Transport.
At a glance
The key figures that characterise the Hawaii profile in Germany.
Search interest · 12-month trend
Demographics of Hawaii fans
66.5% are female, 33.5% are male, average age 35.5.
Gender split
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 35.5 |
| Estimated audience size | 1,418,186 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Hawaii audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.8% |
| Japan | 21.8% |
| China | 3.3% |
Geography
Where the Hawaii audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.17× | |
| 02 | Bayern | ~300K | 1.13× | |
| 03 | Hessen | ~100K | 1.13× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.10× | |
| 05 | Rheinland-Pfalz | ~80K | 1.10× | |
| 06 | Hamburg | ~30K | 1.04× | |
| 07 | Schleswig-Holstein | ~50K | 1.01× | |
| 08 | Niedersachsen | ~100K | 1.00× | |
| 09 | Bremen | ~10K | 0.99× | |
| 10 | Brandenburg | ~40K | 0.97× | |
| 11 | Sachsen | ~70K | 0.96× | |
| 12 | Berlin | ~60K | 0.95× | |
| 13 | Thüringen | ~30K | 0.90× | |
| 14 | Saarland | ~20K | 0.90× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.88× | |
| 16 | Sachsen-Anhalt | ~30K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hawaii audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mini marathon | Sports | 23.31× | ||
| 02 | Paris Marathon | Sports | 22.47× | ||
| 03 | Tokyo Marathon | Sports | 22.11× | ||
| 04 | Marathon des Sables | Sports | 20.68× | ||
| 05 | Ironman Germany | Sports | 11.03× | ||
| 06 | Hawaiian Islands | Travel & Leisure | 9.23× | ||
| 07 | Home Based Business | Business & Career | 8.14× | ||
| 08 | Chicago Marathon | Sports | 7.88× | ||
| 09 | New York City Marathon | Sports | 7.38× | ||
| 10 | Sprint (running) | Sports | 2.56× | ||
| 11 | Windsurfing | Sports | 2.41× | ||
| 12 | Fitness and figure competition | Sports | 2.36× | ||
| 13 | Building | Home & Garden | 2.20× | ||
| 14 | Transport | Cars & Mobility | 2.17× | ||
| 15 | Recreation | Travel & Leisure | 1.93× | ||
| 16 | Florian Silbereisen | Music & Radio | 1.85× | ||
| 17 | Bavaria | Travel & Leisure | 1.73× | ||
| 18 | Let's Dance (German TV series) | Movies & TV | 1.65× | ||
| 19 | Heavy metal guitar | Music & Radio | 1.65× | ||
| 20 | Roland Kaiser | Music & Radio | 1.64× |
Personality of the Hawaii audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.11× | |
| Risk Appetite | THRILL | 1.06× | |
| Sports Activity | POWER | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.75× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Urban Lifestyle | OPEN | 0.81× |
Frequently asked questions
How many fans does Hawaii have in Germany?
Hawaii has an estimated audience of 1,418,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hawaii fans?
66.5% of Hawaii fans are female, 33.5% are male, with an average age of 35.5 years.
Which brands do Hawaii fans like most?
Hawaii fans show strongest brand affinity for Transport (2.17×), Tokyo Marathon (22.11×), and Mini marathon (23.31×) over the country average.
Where do Hawaii fans live in Germany?
Hawaii fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Hawaii fans also like?
Beyond Hawaii itself, the audience over-indexes on Tokyo Marathon (22.11×), Mini marathon (23.31×), Recreation (1.93×), and Bavaria (1.73×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Hawaii audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hawaii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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