A data profile of the people who buy, follow and care about Sprint (running) in Germany — modelled from more than twelve digital signal sources. Sprint (running) has an estimated audience of 3,136,111 people in Germany.
Sprint (running) has an estimated audience of 3,136,111 people in Germany. Top brand affinities: Winter Olympic Games, Alpine skiing, Indoor cycling, Ornamental plant, Badminton.
Top brand affinities include Winter Olympic Games, Alpine skiing, Indoor cycling, with strongest over-indexing on Winter Olympic Games (7.54× the country average).
The typical Sprint (running) fan in Germany shows strong Sustainability tendencies and a notable affinity for Winter Olympic Games.
The key figures that characterise the Sprint (running) profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 3,136,111 |
of the worldwide Sprint (running) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.1% |
| India | 5.8% |
The strongest cross-interests of the Sprint (running) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saucony | Sports | 10.28× | ||
| 02 | Indoor cycling | Sports | 8.54× | ||
| 03 | Winter Olympic Games | Sports | 7.54× | ||
| 04 | Water purification | Food & Beverages | 7.43× | ||
| 05 | 100 metres | Sports | 6.77× | ||
| 06 | Badminton | Sports | 5.96× | ||
| 07 | Vuelta a España | Sports | 5.95× | ||
| 08 | Cyclo-cross | Sports | 5.81× | ||
| 09 | SRAM Corporation | Cars & Mobility | 5.69× | ||
| 10 | Sports betting | Games | 4.39× | ||
| 11 | Arnold Schwarzenegger | Movies & TV | 4.15× | ||
| 12 | Half marathon | Sports | 4.10× | ||
| 13 | Ornamental plant | Home & Garden | 3.18× | ||
| 14 | Gymnastics | Sports | 3.15× | ||
| 15 | Alpine skiing | Sports | 3.13× | ||
| 16 | Succulent plant | Home & Garden | 3.12× | ||
| 17 | Handball | Sports | 2.94× | ||
| 18 | Street photography | Technology & Electronics | 2.83× | ||
| 19 | Sports club | Sports | 2.55× | ||
| 20 | Golf | Sports | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Creativity | OPEN | 0.73× | |
| Community Orientation | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sprint (running). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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