Sprint (running) Audience in Germany
Sprint (running) has an estimated audience of 3,136,111 people in Germany. Top brand affinities: Hauser & Wirth, Progressive rock, Building insulation, Handmade Gifts, Snow White (Fables).
Top brand affinities include Hauser & Wirth, Progressive rock, Building insulation, with strongest over-indexing on Hauser & Wirth (13.31× the country average).
Category: Sports · Type: Topic
Demographics of Sprint (running) fans
| Metric | Value |
|---|---|
| Estimated audience size | 3,136,111 |
Audience persona
The typical Sprint (running) fan in Germany shows strong DIY Mentality tendencies and a notable affinity for Hauser & Wirth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hauser & Wirth | 13.31× | Arts & Culture |
| Progressive rock | 1.64× | Music & Radio |
| Building insulation | 3.46× | Home & Garden |
| Handmade Gifts | 1.6× | Kids & Family |
| Snow White (Fables) | 1.75× | Literature |
| A Streetcar Named Desire (1951 film) | 10.32× | Movies & TV |
| Buddy – The Buddy Holly Story | 3.26× | Music & Radio |
| Home Delivery | 1.83× | Food & Beverages |
| Hog Hunting | 3.08× | Sports |
| Staycation | 2.28× | Home & Garden |
| Emil Nolde | 3.01× | Arts & Culture |
| Hatten | 3× | Travel & Leisure |
| Giotto | 3.08× | Food & Beverages |
| Oliver Kahn | 1.89× | Sports |
| Scratching post | 2.94× | Pets & Animals |
| Hostelworld | 3.04× | Travel & Leisure |
| Headhunters (film) | 2.31× | Movies & TV |
| Alaska | 1.73× | Travel & Leisure |
| Gumbal | 2.74× | Cars & Mobility |
| Anton Hofreiter | 2.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.55 |
| Sports Activity | POWER | 1.46 |
| Indulgence | JOY | 1.42 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.25 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.1% |
| India | 5.8% |
See Sprint (running) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sprint (running). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.