Rascasse Audience Intelligence

Saucony Target Market in Germany

A data profile of the people who buy, follow and care about Saucony in Germany — modelled from more than twelve digital signal sources. Saucony has an estimated audience of 418,122 people in Germany.

#4among Running in Germany#1748among Brand in Germany#1060in Sports

The average Saucony fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flywheel, Middle-distance running, 10,000 metres, with strongest over-indexing on Flywheel (38.04× the country average).

Demographically, the Saucony audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saucony fan in Germany is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Flywheel.

Category: Sports · Type: Brand · Subtype: Running

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saucony profile in Germany.

Audience size
418K
in Germany
Gender
42.2%♀
57.8% male
Age
37.5
average years
Country rank
#13500
Brand in Germany
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saucony

42.2% are female, 57.8% are male, average age 37.5.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Saucony audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age37.5
Estimated audience size418,122
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Saucony audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3924%
40-4923%
50+12%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Saucony audience comes from Germany.

Worldwide audience distribution share by country for Saucony
CountryShare
United States26.8%
France18.4%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saucony audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saucony customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.45×
02Hamburg~10K1.45×
03Hessen~40K1.44×
04Baden-Württemberg~70K1.24×
05Bayern~80K1.21×
06Nordrhein-Westfalen~100K1.19×
07Saarland~5K1.10×
08Rheinland-Pfalz~20K1.07×
09Bremen~3K0.96×
10Schleswig-Holstein~10K0.92×
11Niedersachsen~30K0.89×
12Sachsen~10K0.77×
13Thüringen~7K0.69×
14Brandenburg~8K0.64×
15Mecklenburg-Vorpommern~5K0.61×
16Sachsen-Anhalt~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Saucony, Germany
0.57×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saucony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saucony audience
#·InterestCategoryAffinity×
01Fitness (magazine)Internet & Social Media38.90×
02FlywheelHome & Garden38.04×
03De TelegraafNews37.05×
0410,000 metresSports32.39×
05ParkrunSports31.81×
06Chicago MarathonSports25.08×
07Men's Health (magazine)Fashion & Accessoires23.18×
08stravaSports21.52×
09Middle-distance runningSports20.42×
10Running clubSports18.76×
11Cross country runningSports17.70×
12Fun runSports17.51×
1310K runSports16.88×
145K runSports14.75×
15Sprint (running)Sports10.28×
16Half marathonSports9.63×
17Road runningSports8.31×
18WalkingSports7.72×
19JoggingSports6.36×
20Strength trainingSports5.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saucony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saucony audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER3.49×
Quality AwarenessPREMIUM2.08×
Urban LifestyleOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saucony audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
SpiritualityBALANCE0.72×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saucony's target market in Germany?

Saucony's target market in Germany covers an estimated 418,122 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Saucony customers?

42.2% of the Saucony audience are female, 57.8% are male, with an average age of 37.5 years.

03

Which brands do Saucony fans like most?

Saucony fans show strongest brand affinity for Flywheel (38.04×), Middle-distance running (20.42×), and 10,000 metres (32.39×) over the country average.

04

Where do Saucony fans live in Germany?

Saucony fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Saucony fans also like?

Beyond Saucony itself, the audience over-indexes on Middle-distance running (20.42×), 10,000 metres (32.39×), Cross country running (17.7×), and 5K run (14.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Running audiences in Germany

See Saucony audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saucony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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