Saucony Audience in Germany
Saucony has an estimated audience of 395,061 people in Germany. 42.2% are female, 57.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flywheel, Middle-distance running, 10,000 metres, Cross country running, 5K run.
The average Saucony fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flywheel, Middle-distance running, 10,000 metres, with strongest over-indexing on Flywheel (38.04× the country average). Demographically, the Saucony audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Running
Demographics of Saucony fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 37.5 |
| Estimated audience size | 395,061 |
Audience persona
The typical Saucony fan in Germany is more male, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Flywheel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,288 | 1.14× |
| Bayern | 82,064 | 1.29× |
| Baden-Württemberg | 69,437 | 1.29× |
| Hessen | 43,268 | 1.44× |
| Niedersachsen | 34,704 | 0.9× |
| Berlin | 26,862 | 1.52× |
| Rheinland-Pfalz | 21,463 | 1.08× |
| Sachsen | 15,165 | 0.78× |
| Hamburg | 13,254 | 1.48× |
| Schleswig-Holstein | 13,241 | 0.93× |
| Brandenburg | 7,123 | 0.58× |
| Thüringen | 6,274 | 0.62× |
| Saarland | 5,000 | 1.03× |
| Sachsen-Anhalt | 4,890 | 0.48× |
| Mecklenburg-Vorpommern | 4,085 | 0.54× |
| Bremen | 2,975 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flywheel | 38.04× | Home & Garden |
| Middle-distance running | 20.42× | Sports |
| 10,000 metres | 32.39× | Sports |
| Cross country running | 17.7× | Sports |
| 5K run | 14.75× | Sports |
| Fun run | 17.51× | Sports |
| De Telegraaf | 37.05× | News |
| Sprint (running) | 10.28× | Sports |
| strava | 21.52× | Sports |
| 10K run | 16.88× | Sports |
| Road running | 8.31× | Sports |
| Walking | 7.72× | Sports |
| Parkrun | 31.81× | Sports |
| Strength training | 5.25× | Sports |
| Chicago Marathon | 25.08× | Sports |
| Fitness (magazine) | 38.9× | Internet & Social Media |
| Running club | 18.76× | Sports |
| Jogging | 6.36× | Sports |
| Half marathon | 9.63× | Sports |
| Barry's Bootcamp | 39.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Early Adopter Mentality | POWER | 1.52 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Luxury Orientation | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.48 |
| Family Orientation | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| France | 15.0% |
| Italy | 9.4% |
See Saucony audiences in other countries
More Running audiences in Germany
- Nike+ (1,739,932)
- On (1,185,549)
- adidas Running (628,464)
- Runtastic (278,352)
- RunKeeper (111,742)
Frequently asked questions
How many fans does Saucony have in Germany?
Saucony has an estimated audience of 395,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saucony fans?
42.2% of Saucony fans are female, 57.8% are male, with an average age of 37.5 years.
Which brands do Saucony fans like most?
Saucony fans show strongest brand affinity for Flywheel (38.04×), Middle-distance running (20.42×), and 10,000 metres (32.39×) over the country average.
Where do Saucony fans live in Germany?
Saucony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,288), Bayern (reach 82,064), and Baden-Württemberg (reach 69,437). These three regions account for the largest share of the active audience.
What other brands do Saucony fans also like?
Beyond Saucony itself, the audience over-indexes on Middle-distance running (20.42×), 10,000 metres (32.39×), Cross country running (17.7×), and 5K run (14.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saucony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.