Rascasse Audience Intelligence

Road running Audience in Germany

A data profile of the people who buy, follow and care about Road running in Germany — modelled from more than twelve digital signal sources. Road running has an estimated audience of 4,120,000 people in Germany.

#29among Sport in Germany#877among Topic in Germany#116in Sports

Road running fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Track and field.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Track and field, Ornamental plant, Cross country running, with strongest over-indexing on Track and field (6.39× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Road running fan in Germany shows strong Sports Activity tendencies and a notable affinity for Track and field.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road running profile in Germany.

Audience size
4.1M
in Germany
Country rank
#1414
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road running fans

Fig. 02

Gender split

Demographic split for Road running audience in Germany
MetricValue
Estimated audience size4,120,000
Fig. 04

Worldwide distribution

4.4%

of the worldwide Road running audience comes from Germany.

Worldwide audience distribution share by country for Road running
CountryShare
United States21.8%
United Kingdom5.6%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road running audience in Germany is strongest.

Fig. 05

Top regions by affinity

Road running fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.59×
02Bremen~50K1.49×
03Saarland~60K1.15×
04Berlin~200K1.09×
05Mecklenburg-Vorpommern~80K1.03×
06Thüringen~100K1.01×
07Sachsen-Anhalt~100K1.00×
08Hamburg~90K0.93×
09Schleswig-Holstein~100K0.92×
10Rheinland-Pfalz~200K0.91×
11Sachsen~200K0.89×
12Niedersachsen~300K0.82×
13Hessen~300K0.82×
14Baden-Württemberg~400K0.78×
15Bayern~500K0.75×
16Nordrhein-Westfalen~600K0.69×
Fig. 06

Affinity by region

Affinity by region — Road running, Germany
0.69×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road running audience
#·InterestCategoryAffinity×
01Men's Health (magazine)Fashion & Accessoires9.59×
02Berlin MarathonSports9.05×
03Water purificationFood & Beverages9.01×
04Indoor cyclingSports6.94×
05Track and fieldSports6.39×
06Vuelta a EspañaSports6.37×
07Cross country runningSports6.29×
08Winter Olympic GamesSports4.34×
09ASICSFashion & Accessoires4.26×
10High-intensity interval trainingSports4.21×
11Female bodybuildingSports3.23×
12Motorcycle helmetCars & Mobility3.14×
13Ornamental plantHome & Garden3.07×
14Succulent plantHome & Garden3.04×
15Robert RedfordMovies & TV2.95×
16Fitness and figure competitionSports2.95×
17House musicMusic & Radio2.26×
18LivemusicMusic & Radio2.25×
19HobbyHome & Garden1.92×
20Luxury goodsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road running audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.49×
IndulgenceJOY1.42×
Luxury OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road running audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
IndividualismJOY0.89×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Road running audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →