Road running Audience in Germany
Road running has an estimated audience of 4,120,000 people in Germany. Top regions: Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities: CAC 40, Hypothec, Google Home, Staycation, Building insulation.
Road running fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for CAC 40. The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities include CAC 40, Hypothec, Google Home, with strongest over-indexing on CAC 40 (2.25× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Road running fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,120,000 |
Audience persona
The typical Road running fan in Germany shows strong Sports Activity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 369,063 | 0.41× |
| Brandenburg | 307,306 | 2.4× |
| Bayern | 297,555 | 0.45× |
| Berlin | 232,847 | 1.26× |
| Niedersachsen | 183,565 | 0.46× |
| Baden-Württemberg | 180,703 | 0.32× |
| Rheinland-Pfalz | 121,041 | 0.59× |
| Hessen | 120,392 | 0.38× |
| Sachsen | 112,587 | 0.56× |
| Bremen | 109,086 | 3.1× |
| Thüringen | 107,809 | 1.03× |
| Sachsen-Anhalt | 104,704 | 0.98× |
| Mecklenburg-Vorpommern | 88,251 | 1.12× |
| Saarland | 87,383 | 1.73× |
| Schleswig-Holstein | 82,219 | 0.56× |
| Hamburg | 61,160 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.25× | Business & Career |
| Hypothec | 5.42× | Business & Career |
| Google Home | 4.57× | Technology & Electronics |
| Staycation | 2.65× | Home & Garden |
| Building insulation | 2.99× | Home & Garden |
| Carrie (novel) | 3.77× | Literature |
| Hog Hunting | 3.04× | Sports |
| Malayalam | 4.22× | Politics & Society |
| Buddy – The Buddy Holly Story | 2.94× | Music & Radio |
| Whist | 3.07× | Games |
| Giotto | 3.18× | Food & Beverages |
| Hatten | 2.83× | Travel & Leisure |
| Headhunters (film) | 2.46× | Movies & TV |
| N'Golo Kanté | 2.76× | Sports |
| Emil Nolde | 2.64× | Arts & Culture |
| Scratching post | 2.93× | Pets & Animals |
| Anton Hofreiter | 2.73× | Politics & Society |
| Hostelworld | 3× | Travel & Leisure |
| The Equalizer | 2.34× | Movies & TV |
| Figure painting (hobby) | 1.89× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.5 |
| Indulgence | JOY | 1.37 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 5.6% |
| India | 4.8% |
See Road running audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.