Road running Audience in Germany
Road running has an estimated audience of 4,120,000 people in Germany. Top regions: Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities: ASICS, Natural foods, Livemusic, Spiegel Online, Ornamental plant.
Road running fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for ASICS. The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities include ASICS, Natural foods, Livemusic, with strongest over-indexing on ASICS (5.42× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Road running fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,120,000 |
Audience persona
The typical Road running fan in Germany shows strong Sports Activity tendencies and a notable affinity for ASICS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 369,063 | 0.41× |
| Brandenburg | 307,306 | 2.4× |
| Bayern | 297,555 | 0.45× |
| Berlin | 232,847 | 1.26× |
| Niedersachsen | 183,565 | 0.46× |
| Baden-Württemberg | 180,703 | 0.32× |
| Rheinland-Pfalz | 121,041 | 0.59× |
| Hessen | 120,392 | 0.38× |
| Sachsen | 112,587 | 0.56× |
| Bremen | 109,086 | 3.1× |
| Thüringen | 107,809 | 1.03× |
| Sachsen-Anhalt | 104,704 | 0.98× |
| Mecklenburg-Vorpommern | 88,251 | 1.12× |
| Saarland | 87,383 | 1.73× |
| Schleswig-Holstein | 82,219 | 0.56× |
| Hamburg | 61,160 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ASICS | 5.42× | Fashion & Accessoires |
| Natural foods | 4.49× | Food & Beverages |
| Livemusic | 3.15× | Music & Radio |
| Spiegel Online | 1.93× | News |
| Ornamental plant | 3.15× | Home & Garden |
| Casino | 4.85× | Games |
| Mountain biking | 3.45× | Sports |
| Indoor cycling | 7.95× | Sports |
| FIFA World Cup | 1.71× | Sports |
| ICloud | 3.94× | Technology & Electronics |
| Cross country running | 6× | Sports |
| Street photography | 2.95× | Technology & Electronics |
| Men's Health (magazine) | 12.17× | Fashion & Accessoires |
| Airbnb | 1.65× | Travel & Leisure |
| Do it yourself (DIY) | 1.51× | Home & Garden |
| Nike | 2.03× | Fashion & Accessoires |
| Expensive Taste | 3.14× | Business & Career |
| Chicago Marathon | 10.14× | Sports |
| Bouldering | 4.53× | Sports |
| Berlin Marathon | 9.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.5 |
| Indulgence | JOY | 1.37 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 5.6% |
| India | 4.8% |
See Road running audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.