A data profile of the people who buy, follow and care about Road running in United Kingdom — modelled from more than twelve digital signal sources. Road running has an estimated audience of 5,319,047 people in United Kingdom.
Road running fans in United Kingdom are concentrated in England, with strong brand affinity for Indoor cycling.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Indoor cycling, New York City Marathon, Parkrun, with strongest over-indexing on Indoor cycling (5.98× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Road running fan in United Kingdom shows strong Patriotism tendencies and a notable affinity for Indoor cycling.
The key figures that characterise the Road running profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 5,319,047 |
of the worldwide Road running audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 5.6% |
| India | 4.8% |
Where the Road running audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.37× | |
| 02 | Northern Ireland | ~200K | 1.01× | |
| 03 | Wales | ~300K | 0.96× | |
| 04 | Scotland | ~500K | 0.95× |
The strongest cross-interests of the Road running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ironman 70.3 | Sports | 9.92× | ||
| 02 | New York City Marathon | Sports | 9.91× | ||
| 03 | Chicago Marathon | Sports | 8.53× | ||
| 04 | Rapha (sportswear) | Cars & Mobility | 6.20× | ||
| 05 | Indoor cycling | Sports | 5.98× | ||
| 06 | Parkrun | Sports | 5.40× | ||
| 07 | Half marathon | Sports | 4.93× | ||
| 08 | London Marathon | Sports | 4.00× | ||
| 09 | Marathons | Sports | 3.49× | ||
| 10 | Fitness and figure competition | Sports | 3.37× | ||
| 11 | Gymnastics | Sports | 3.13× | ||
| 12 | Tour de France | Sports | 2.93× | ||
| 13 | Alpine skiing | Sports | 2.56× | ||
| 14 | Track and field | Sports | 2.40× | ||
| 15 | Extreme sport | Sports | 2.27× | ||
| 16 | CrossFit | Sports | 2.19× | ||
| 17 | New Balance | Fashion & Accessoires | 2.08× | ||
| 18 | Gymshark | Sports | 1.98× | ||
| 19 | Local food | Food & Beverages | 1.61× | ||
| 20 | Swimming | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Community Orientation | OPEN | 1.65× | |
| Risk Appetite | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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