A data profile of the people who buy, follow and care about Track and field in United Kingdom — modelled from more than twelve digital signal sources. Track and field has an estimated audience of 5,865,067 people in United Kingdom.
The average Track and field fan in United Kingdom is 39.7 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
Top brand affinities include Sports equipment, Road running, Mounjaro, with strongest over-indexing on Sports equipment (2.03× the country average).
Demographically, the Track and field audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Track and field fan in United Kingdom is balanced, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Sports equipment.
The key figures that characterise the Track and field profile in United Kingdom.
46.8% are female, 53.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 39.7 |
| Estimated audience size | 5,865,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Track and field audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
Where the Track and field audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~900K | 1.69× | |
| 02 | Wales | ~500K | 1.57× | |
| 03 | Northern Ireland | ~200K | 1.24× | |
| 04 | West Midlands | ~200K | 0.97× | |
| 05 | North East | ~200K | 0.89× | |
| 06 | Yorkshire and the Humber | ~400K | 0.86× | |
| 07 | East of England | ~500K | 0.85× | |
| 08 | East Midlands | ~300K | 0.84× | |
| 09 | South West | ~400K | 0.82× | |
| 10 | South East | ~600K | 0.81× | |
| 11 | North West | ~500K | 0.76× |
The strongest cross-interests of the Track and field audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Interval training | Sports | 3.36× | ||
| 02 | Eddie Hall | Sports | 2.96× | ||
| 03 | Female bodybuilding | Sports | 2.82× | ||
| 04 | Fitness boot camp | Sports | 2.79× | ||
| 05 | IAAF World Championships in Athletics | Sports | 2.75× | ||
| 06 | Middle-distance running | Sports | 2.67× | ||
| 07 | Natural bodybuilding | Sports | 2.57× | ||
| 08 | Cross country running | Sports | 2.52× | ||
| 09 | Long-distance running | Sports | 2.51× | ||
| 10 | Road running | Sports | 2.40× | ||
| 11 | Fun run | Sports | 2.35× | ||
| 12 | Crossfit Training | Sports | 2.26× | ||
| 13 | Sprint (running) | Sports | 2.09× | ||
| 14 | Sports equipment | Sports | 2.03× | ||
| 15 | Gout Gout | Sports | 1.99× | ||
| 16 | Jogging | Sports | 1.96× | ||
| 17 | Mounjaro | Health | 1.77× | ||
| 18 | Golf equipment | Sports | 1.67× | ||
| 19 | Physical strength | Sports | 1.58× | ||
| 20 | Muscle & Fitness | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.22× | |
| Travelling | THRILL | 1.14× | |
| Risk Appetite | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Indulgence | JOY | 0.85× | |
| Pet Ownership | JOY | 0.86× |
Track and field has an estimated audience of 5,865,067 people in United Kingdom, concentrated in Scotland and South East.
46.8% of Track and field fans are female, 53.2% are male, with an average age of 39.7 years.
Track and field fans show strongest brand affinity for Sports equipment (2.03×), Road running (2.4×), and Mounjaro (1.77×) over the country average.
Track and field fans in United Kingdom are most concentrated in Scotland (reach ~900K), South East (reach ~600K), and Wales (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Track and field itself, the audience over-indexes on Road running (2.4×), Mounjaro (1.77×), Long-distance running (2.51×), and Natural bodybuilding (2.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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