Rascasse Audience Intelligence

Physical strength Audience in United Kingdom

A data profile of the people who buy, follow and care about Physical strength in United Kingdom — modelled from more than twelve digital signal sources. Physical strength has an estimated audience of 5,566,976 people in United Kingdom.

The average Physical strength fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, East of England.

Top brand affinities include Wikipedia, Energy, Breaking news, with strongest over-indexing on Wikipedia (3.64× the country average).

Demographically, the Physical strength audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Physical strength fan in United Kingdom is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical strength profile in United Kingdom.

Audience size
5.6M
in United Kingdom
Gender
60.4%
39.6% male
Age
44.7
average years
Country rank
#1192
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

+208%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical strength fans

60.4% are female, 39.6% are male, average age 44.7.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Physical strength audience in United Kingdom
MetricValue
Female60.4%
Male39.6%
Average age44.7
Estimated audience size5,566,976
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Physical strength audience in United Kingdom
Age bracketShare%
16-196%
20-2917%
30-3922%
40-4925%
50+30%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Physical strength audience comes from United Kingdom.

Worldwide audience distribution share by country for Physical strength
CountryShare
United States33.4%
United Kingdom6.9%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical strength audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Physical strength fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~600K1.12×
02South West~500K1.07×
03South East~800K1.05×
04Northern Ireland~200K1.04×
05East Midlands~400K1.01×
06Wales~300K1.01×
07Scotland~500K0.98×
08North East~200K0.98×
09West Midlands~200K0.97×
10Yorkshire and the Humber~400K0.96×
11North West~500K0.92×
12England~4M0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical strength audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical strength audience
#·InterestCategoryAffinity×
01Indoor rowerSports14.20×
02Female bodybuildingSports4.50×
03Indoor cyclingSports3.99×
04FastingHealth3.92×
05Fitness and figure competitionSports3.72×
06WikipediaInternet & Social Media3.64×
07Microwave ovenHome & Garden3.36×
08AerobicsSports3.35×
09High-intensity interval trainingSports3.07×
10Under ArmourFashion & Accessoires2.98×
11Self-defenseSports2.96×
12Political scienceBusiness & Career2.88×
13Risk managementBusiness & Career2.29×
14EnergyHome & Garden2.21×
15Breaking newsMovies & TV2.13×
16InnovationBusiness & Career1.98×
17Life insuranceBusiness & Career1.97×
18PhilanthropyArts & Culture1.91×
19EBayShopping1.83×
20Documentary moviesMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical strength audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Physical strength audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.54×
Risk AppetiteTHRILL1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Physical strength audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Early Adopter MentalityPOWER0.83×
Family OrientationCONSERVATISM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Physical strength have in United Kingdom?

Physical strength has an estimated audience of 5,566,976 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Physical strength fans?

60.4% of Physical strength fans are female, 39.6% are male, with an average age of 44.7 years.

03

Which brands do Physical strength fans like most?

Physical strength fans show strongest brand affinity for Wikipedia (3.64×), Energy (2.21×), and Breaking news (2.13×) over the country average.

04

Where do Physical strength fans live in United Kingdom?

Physical strength fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Physical strength fans also like?

Beyond Physical strength itself, the audience over-indexes on Energy (2.21×), Breaking news (2.13×), Microwave oven (3.36×), and EBay (1.83×) compared to the United Kingdom average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Physical strength. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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