A data profile of the people who buy, follow and care about Long-distance running in United Kingdom — modelled from more than twelve digital signal sources. Long-distance running has an estimated audience of 3,163,351 people in United Kingdom.
The average Long-distance running fan in United Kingdom is 40.0 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Indoor cycling, Ironman 70.3, Chicago Marathon, with strongest over-indexing on Indoor cycling (13.34× the country average).
Demographically, the Long-distance running audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Long-distance running fan in United Kingdom is balanced, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Indoor cycling.
The key figures that characterise the Long-distance running profile in United Kingdom.
48.6% are female, 51.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 40.0 |
| Estimated audience size | 3,163,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Long-distance running audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 8.4% |
| United Kingdom | 6.3% |
Where the Long-distance running audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~100K | 1.10× | |
| 02 | Yorkshire and the Humber | ~300K | 1.07× | |
| 03 | North East | ~100K | 1.07× | |
| 04 | South East | ~400K | 1.03× | |
| 05 | South West | ~300K | 1.01× | |
| 06 | East Midlands | ~200K | 0.97× | |
| 07 | East of England | ~300K | 0.95× | |
| 08 | North West | ~300K | 0.88× |
The strongest cross-interests of the Long-distance running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boston Marathon | Sports | 18.78× | ||
| 02 | Ironman 70.3 | Sports | 18.15× | ||
| 03 | Chicago Marathon | Sports | 14.72× | ||
| 04 | Indoor cycling | Sports | 13.34× | ||
| 05 | Saucony | Sports | 8.24× | ||
| 06 | New York City Marathon | Sports | 8.01× | ||
| 07 | Parkrun | Sports | 7.93× | ||
| 08 | Half marathon | Sports | 5.35× | ||
| 09 | London Marathon | Sports | 4.09× | ||
| 10 | Gymnastics | Sports | 3.97× | ||
| 11 | Marathons | Sports | 3.90× | ||
| 12 | Child development | Business & Career | 3.32× | ||
| 13 | CrossFit | Sports | 2.58× | ||
| 14 | Track and field | Sports | 2.51× | ||
| 15 | New Balance | Fashion & Accessoires | 2.42× | ||
| 16 | Extreme sport | Sports | 2.31× | ||
| 17 | Gymshark | Sports | 2.22× | ||
| 18 | Property finder | Home & Garden | 2.00× | ||
| 19 | Local food | Food & Beverages | 1.90× | ||
| 20 | Mobile game | Games | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.95× | |
| Patriotism | CONSERVATISM | 1.85× | |
| Indulgence | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.92× |
Long-distance running has an estimated audience of 3,163,351 people in United Kingdom, concentrated in South East and North West.
48.6% of Long-distance running fans are female, 51.4% are male, with an average age of 40.0 years.
Long-distance running fans show strongest brand affinity for Indoor cycling (13.34×), Ironman 70.3 (18.15×), and Chicago Marathon (14.72×) over the country average.
Long-distance running fans in United Kingdom are most concentrated in South East (reach ~400K), North West (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Long-distance running itself, the audience over-indexes on Ironman 70.3 (18.15×), Chicago Marathon (14.72×), Parkrun (7.93×), and Gymnastics (3.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Long-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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