Long-distance running Audience in Germany
Long-distance running has an estimated audience of 2,097,036 people in Germany. 43.3% are female, 56.7% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: CAC 40, Building insulation, Hypothec, Handmade Gifts, Hauser & Wirth.
The average Long-distance running fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include CAC 40, Building insulation, Hypothec, with strongest over-indexing on CAC 40 (2.62× the country average). Demographically, the Long-distance running audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Long-distance running fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 34.7 |
| Estimated audience size | 2,097,036 |
Audience persona
The typical Long-distance running fan in Germany is more male, around 34.7 years old, with strong Sports Activity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,931 | 0.42× |
| Bayern | 177,994 | 0.53× |
| Berlin | 122,450 | 1.31× |
| Baden-Württemberg | 117,754 | 0.41× |
| Brandenburg | 92,881 | 1.43× |
| Rheinland-Pfalz | 87,885 | 0.84× |
| Niedersachsen | 87,845 | 0.43× |
| Hessen | 87,792 | 0.55× |
| Sachsen | 76,473 | 0.74× |
| Schleswig-Holstein | 75,270 | 1× |
| Mecklenburg-Vorpommern | 73,448 | 1.83× |
| Thüringen | 60,191 | 1.13× |
| Sachsen-Anhalt | 50,106 | 0.92× |
| Hamburg | 49,531 | 1.05× |
| Saarland | 36,507 | 1.42× |
| Bremen | 35,826 | 2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.62× | Business & Career |
| Building insulation | 4.2× | Home & Garden |
| Hypothec | 4.92× | Business & Career |
| Handmade Gifts | 1.69× | Kids & Family |
| Hauser & Wirth | 5.78× | Arts & Culture |
| Buddy – The Buddy Holly Story | 3.3× | Music & Radio |
| Cambrils | 4.95× | Travel & Leisure |
| Malayalam | 4.22× | Politics & Society |
| Alaska | 2.18× | Travel & Leisure |
| Google Analytics | 1.56× | Internet & Social Media |
| Whist | 3.26× | Games |
| Loincloth | 1.7× | Fashion & Accessoires |
| Giotto | 3.34× | Food & Beverages |
| Emil Nolde | 2.9× | Arts & Culture |
| Walter Samuel | 15.87× | Sports |
| Information sensitivity | 2.75× | Technology & Electronics |
| Hostelworld | 3.2× | Travel & Leisure |
| Tuscany | 2.36× | Travel & Leisure |
| The Equalizer | 2.44× | Movies & TV |
| Stamp collecting | 2.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.5 |
| Indulgence | JOY | 1.43 |
| Luxury Orientation | PREMIUM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 8.4% |
| United Kingdom | 6.3% |
See Long-distance running audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Long-distance running have in Germany?
Long-distance running has an estimated audience of 2,097,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Long-distance running fans?
43.3% of Long-distance running fans are female, 56.7% are male, with an average age of 34.7 years.
Which brands do Long-distance running fans like most?
Long-distance running fans show strongest brand affinity for CAC 40 (2.62×), Building insulation (4.2×), and Hypothec (4.92×) over the country average.
Where do Long-distance running fans live in Germany?
Long-distance running fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,931), Bayern (reach 177,994), and Berlin (reach 122,450). These three regions account for the largest share of the active audience.
What other brands do Long-distance running fans also like?
Beyond Long-distance running itself, the audience over-indexes on Building insulation (4.2×), Hypothec (4.92×), Handmade Gifts (1.69×), and Hauser & Wirth (5.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Long-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.