Rascasse Audience Intelligence

Long-distance running Audience in Germany

A data profile of the people who buy, follow and care about Long-distance running in Germany — modelled from more than twelve digital signal sources. Long-distance running has an estimated audience of 2,097,036 people in Germany.

#60among Sport in Germany#1857among Topic in Germany#278in Sports

The average Long-distance running fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indoor cycling, Track and field, High-intensity interval training, with strongest over-indexing on Indoor cycling (20.96× the country average).

Demographically, the Long-distance running audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Long-distance running fan in Germany is more male, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Indoor cycling.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long-distance running profile in Germany.

Audience size
2.1M
in Germany
Gender
43.3%♀
56.7% male
Age
34.7
average years
Country rank
#3197
Topic in Germany
Fig. 01

Search interest · 12-month trend

+172%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long-distance running fans

43.3% are female, 56.7% are male, average age 34.7.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Long-distance running audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age34.7
Estimated audience size2,097,036
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Long-distance running audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Long-distance running audience comes from Germany.

Worldwide audience distribution share by country for Long-distance running
CountryShare
United States22.6%
Japan8.4%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long-distance running audience in Germany is strongest.

Fig. 05

Top regions by affinity

Long-distance running fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.19×
02Berlin~100K1.18×
03Brandenburg~70K1.07×
04Saarland~30K1.07×
05Mecklenburg-Vorpommern~40K1.05×
06Thüringen~50K1.01×
07Hamburg~50K1.00×
08Sachsen-Anhalt~50K0.98×
09Sachsen~100K0.96×
10Schleswig-Holstein~70K0.96×
11Baden-Württemberg~300K0.92×
12Rheinland-Pfalz~100K0.91×
13Hessen~100K0.88×
14Bayern~300K0.87×
15Niedersachsen~200K0.85×
16Nordrhein-Westfalen~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Long-distance running, Germany
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long-distance running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long-distance running audience
#·InterestCategoryAffinity×
01Indoor cyclingSports20.96×
02PitchforkMusic & Radio12.46×
03Men's Health (magazine)Fashion & Accessoires10.84×
04Water purificationFood & Beverages10.70×
05Cyclo-crossSports8.81×
06Water poloSports8.49×
07Track and fieldSports7.43×
08Vuelta a EspañaSports7.24×
09SRAM CorporationCars & Mobility5.65×
10High-intensity interval trainingSports5.59×
11Cross country runningSports5.12×
12Winter Olympic GamesSports4.96×
13Motorcycle helmetCars & Mobility4.03×
14ASICSFashion & Accessoires3.87×
15Female bodybuildingSports3.53×
16Ornamental plantHome & Garden3.48×
17Fitness and figure competitionSports3.05×
18Robert RedfordMovies & TV2.97×
19LivemusicMusic & Radio2.34×
20HobbyHome & Garden1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long-distance running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long-distance running audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Sports ActivityPOWER1.46×
Luxury OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long-distance running audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
CreativityOPEN0.89×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long-distance running have in Germany?

Long-distance running has an estimated audience of 2,097,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Long-distance running fans?

43.3% of Long-distance running fans are female, 56.7% are male, with an average age of 34.7 years.

03

Which brands do Long-distance running fans like most?

Long-distance running fans show strongest brand affinity for Indoor cycling (20.96×), Track and field (7.43×), and High-intensity interval training (5.59×) over the country average.

04

Where do Long-distance running fans live in Germany?

Long-distance running fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Long-distance running fans also like?

Beyond Long-distance running itself, the audience over-indexes on Track and field (7.43×), High-intensity interval training (5.59×), Ornamental plant (3.48×), and Cyclo-cross (8.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Long-distance running audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Long-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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