Long-distance running Audience in United States
Long-distance running has an estimated audience of 11,435,295 people in United States. 44.9% are female, 55.1% are male, average age 34.9. Top brand affinities: Google Maps, Novak Djokovic, Houston Astros, Capital One, David Beckham.
Top brand affinities include Google Maps, Novak Djokovic, Houston Astros, with strongest over-indexing on Google Maps (5.83× the country average). Demographically, the Long-distance running audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Long-distance running fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 34.9 |
| Estimated audience size | 11,435,295 |
Audience persona
The typical Long-distance running fan in United States is more male, around 34.9 years old, with strong Sports Activity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.83× | Internet & Social Media |
| Novak Djokovic | 19.83× | Sports |
| Houston Astros | 12.49× | Sports |
| Capital One | 5.78× | Business & Career |
| David Beckham | 26.11× | Sports |
| Indeed.com | 5.38× | Business & Career |
| Venus Williams | 16.83× | Sports |
| Los Angeles Dodgers | 7.15× | Sports |
| Tennis Warehouse | 27.78× | Shopping |
| CarGurus | 5.38× | Cars & Mobility |
| Enterprise Rent-A-Car | 5.48× | Cars & Mobility |
| Google News | 5.26× | News |
| Aaron Rodgers | 5.54× | Sports |
| AccuWeather | 5.47× | Home & Garden |
| Circle K | 5.69× | Shopping |
| Khan Academy | 6.25× | Business & Career |
| DeviantArt | 5.29× | Internet & Social Media |
| Beetlejuice | 3.56× | Movies & TV |
| Diane Keaton | 4.51× | Movies & TV |
| ICloud | 6.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.94 |
| Healthy Lifestyle | BALANCE | 1.84 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Sustainability | BALANCE | 1.63 |
| Luxury Orientation | PREMIUM | 1.61 |
| Design Affinity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 8.4% |
| United Kingdom | 6.3% |
See Long-distance running audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Long-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.