Long-distance running Audience in United States
Long-distance running has an estimated audience of 11,435,295 people in United States. 44.9% are female, 55.1% are male, average age 34.9. Top brand affinities: The Historian, Bank account, JDSU, Goop, Collectable.
Top brand affinities include The Historian, Bank account, JDSU, with strongest over-indexing on The Historian (27.78× the country average). Demographically, the Long-distance running audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Long-distance running fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 34.9 |
| Estimated audience size | 11,435,295 |
Audience persona
The typical Long-distance running fan in United States is more male, around 34.9 years old, with strong Sports Activity tendencies and a notable affinity for The Historian.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Historian | 27.78× | Literature |
| Bank account | 3.21× | Business & Career |
| JDSU | 3.2× | Business & Career |
| Goop | 5.36× | Internet & Social Media |
| Collectable | 1.5× | Kids & Family |
| Governor of Michigan | 6.85× | Politics & Society |
| Home equity | 1.59× | Home & Garden |
| Natural rubber | 1.66× | Cars & Mobility |
| Vocal harmony | 3.6× | Music & Radio |
| Wok | 4.78× | Food & Beverages |
| Grinch | 2.87× | Movies & TV |
| Cherish (group) | 7.7× | Music & Radio |
| Staycation | 2.26× | Home & Garden |
| Google Home | 4.4× | Technology & Electronics |
| headspace | 6.17× | Health |
| Consequence (rapper) | 4.25× | Music & Radio |
| Urban horticulture | 2.32× | Home & Garden |
| Hibachi | 5.04× | Food & Beverages |
| Biblical inspiration | 5.48× | Politics & Society |
| Historic site | 2.65× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.94 |
| Healthy Lifestyle | BALANCE | 1.84 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Sustainability | BALANCE | 1.63 |
| Luxury Orientation | PREMIUM | 1.61 |
| Design Affinity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 8.4% |
| United Kingdom | 6.3% |
See Long-distance running audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Long-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.