A data profile of the people who buy, follow and care about Track and field in France — modelled from more than twelve digital signal sources. Track and field has an estimated audience of 3,464,902 people in France.
The average Track and field fan in France is 38.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include university maryland, Retriever, Road running, with strongest over-indexing on university maryland (7.09× the country average).
Demographically, the Track and field audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Track and field fan in France is balanced, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for university maryland.
The key figures that characterise the Track and field profile in France.
46.6% are female, 53.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.3 |
| Estimated audience size | 3,464,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Track and field audience comes from France.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
Where the Track and field audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~200K | 1.91× | |
| 02 | Île-de-France | ~800K | 1.30× | |
| 03 | Corsica | ~20K | 1.01× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 0.99× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 0.94× | |
| 06 | Occitanie | ~300K | 0.92× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.92× | |
| 08 | Grand Est | ~300K | 0.91× | |
| 09 | Brittany | ~200K | 0.91× | |
| 10 | Normandy | ~200K | 0.90× | |
| 11 | Hauts-de-France | ~300K | 0.89× | |
| 12 | Pays de la Loire | ~200K | 0.88× | |
| 13 | Nouvelle-Aquitaine | ~300K | 0.87× |
The strongest cross-interests of the Track and field audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | university maryland | Business & Career | 7.09× | ||
| 02 | Retriever | Pets & Animals | 5.29× | ||
| 03 | Usain Bolt | Sports | 4.36× | ||
| 04 | Nike Running | Fashion & Accessoires | 4.08× | ||
| 05 | Beauty tips | Beauty & Wellness | 3.51× | ||
| 06 | Aerobic exercise | Sports | 3.02× | ||
| 07 | General fitness training | Sports | 2.96× | ||
| 08 | Jogging | Sports | 2.95× | ||
| 09 | 5K run | Sports | 2.88× | ||
| 10 | Cross country running | Sports | 2.72× | ||
| 11 | Middle-distance running | Sports | 2.72× | ||
| 12 | Long-distance running | Sports | 2.66× | ||
| 13 | Road running | Sports | 2.54× | ||
| 14 | Property management | Business & Career | 2.34× | ||
| 15 | George Clooney | Movies & TV | 2.33× | ||
| 16 | Sprint (running) | Sports | 2.00× | ||
| 17 | Manchester City F.C. | Sports | 1.80× | ||
| 18 | Gymnastics | Sports | 1.79× | ||
| 19 | Outdoor Photographer | Arts & Culture | 1.75× | ||
| 20 | Strength training | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.26× | |
| Sports Activity | POWER | 1.20× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Individualism | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.85× |
Track and field has an estimated audience of 3,464,902 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
46.6% of Track and field fans are female, 53.4% are male, with an average age of 38.3 years.
Track and field fans show strongest brand affinity for university maryland (7.09×), Retriever (5.29×), and Road running (2.54×) over the country average.
Track and field fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Track and field itself, the audience over-indexes on Retriever (5.29×), Road running (2.54×), Beauty tips (3.51×), and Jogging (2.95×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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