A data profile of the people who buy, follow and care about Track and field in Brazil — modelled from more than twelve digital signal sources. Track and field has an estimated audience of 3,752,997 people in Brazil.
The average Track and field fan in Brazil is 39.5 years old, more female, and lives primarily in Rio de Janeiro.
The audience is concentrated in Rio de Janeiro, São Paulo, Bahia.
Top brand affinities include João Fonseca, Fun run, Memphis Depay, with strongest over-indexing on João Fonseca (1.82× the country average).
Demographically, the Track and field audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Track and field fan in Brazil is more female, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for João Fonseca.
The key figures that characterise the Track and field profile in Brazil.
57.1% are female, 42.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.5 |
| Estimated audience size | 3,752,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Track and field audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
Where the Track and field audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 2.89× | |
| 02 | Rio de Janeiro | ~800K | 2.18× | |
| 03 | Paraíba | ~100K | 1.90× | |
| 04 | Mato Grosso do Sul | ~90K | 1.57× | |
| 05 | Bahia | ~400K | 1.51× | |
| 06 | Rio Grande do Norte | ~80K | 1.31× | |
| 07 | Santa Catarina | ~200K | 1.28× | |
| 08 | Paraná | ~300K | 1.26× | |
| 09 | Pernambuco | ~200K | 1.26× | |
| 10 | Sergipe | ~40K | 1.01× | |
| 11 | Ceará | ~200K | 0.96× | |
| 12 | Rio Grande do Sul | ~200K | 0.94× | |
| 13 | Mato Grosso | ~60K | 0.81× | |
| 14 | Espírito Santo | ~60K | 0.79× | |
| 15 | Alagoas | ~40K | 0.79× | |
| 16 | São Paulo | ~800K | 0.77× | |
| 17 | Amazonas | ~50K | 0.75× | |
| 18 | Roraima | ~8K | 0.72× | |
| 19 | Goiás | ~90K | 0.65× | |
| 20 | Acre | ~8K | 0.63× | |
| 21 | Maranhão | ~60K | 0.62× | |
| 22 | Piauí | ~30K | 0.61× | |
| 23 | Amapá | ~8K | 0.61× | |
| 24 | Rondônia | ~20K | 0.57× | |
| 25 | Tocantins | ~10K | 0.56× | |
| 26 | Pará | ~70K | 0.54× | |
| 27 | Minas Gerais | ~200K | 0.47× |
The strongest cross-interests of the Track and field audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle-distance running | Sports | 7.96× | ||
| 02 | Fun run | Sports | 7.87× | ||
| 03 | Cross country running | Sports | 7.86× | ||
| 04 | Sprint (running) | Sports | 7.06× | ||
| 05 | Road running | Sports | 5.30× | ||
| 06 | Long-distance running | Sports | 5.15× | ||
| 07 | On | Sports | 4.28× | ||
| 08 | Garmin | Technology & Electronics | 3.69× | ||
| 09 | Olympikus | Sports | 3.27× | ||
| 10 | Memphis Depay | Sports | 2.86× | ||
| 11 | Bad Bunny | Music & Radio | 2.77× | ||
| 12 | Functional training | Sports | 2.31× | ||
| 13 | Smart Fit | Sports | 2.28× | ||
| 14 | Aerobic exercise | Sports | 2.23× | ||
| 15 | Centauro | Cars & Mobility | 2.18× | ||
| 16 | Al Nassr FC | Sports | 1.98× | ||
| 17 | Paris Saint-Germain | Sports | 1.84× | ||
| 18 | João Fonseca | Sports | 1.82× | ||
| 19 | Fitness and figure competition | Sports | 1.64× | ||
| 20 | PCI Concursos | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.49× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.87× |
Track and field has an estimated audience of 3,752,997 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
57.1% of Track and field fans are female, 42.9% are male, with an average age of 39.5 years.
Track and field fans show strongest brand affinity for João Fonseca (1.82×), Fun run (7.87×), and Memphis Depay (2.86×) over the country average.
Track and field fans in Brazil are most concentrated in Rio de Janeiro (reach ~800K), São Paulo (reach ~800K), and Bahia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Track and field itself, the audience over-indexes on Fun run (7.87×), Memphis Depay (2.86×), Cross country running (7.86×), and Paris Saint-Germain (1.84×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.