Rascasse Audience Intelligence

Chicago Marathon Audience in Germany

A data profile of the people who buy, follow and care about Chicago Marathon in Germany — modelled from more than twelve digital signal sources. Chicago Marathon has an estimated audience of 368,773 people in Germany.

#3among Marathon in Germany#201among Event in Germany#1189in Sports

The average Chicago Marathon fan in Germany is 36.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include 10,000 metres, strava, Flywheel, with strongest over-indexing on 10,000 metres (70.16× the country average).

Demographically, the Chicago Marathon audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chicago Marathon fan in Germany is more female, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for 10,000 metres.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Marathon profile in Germany.

Audience size
369K
in Germany
Gender
60.5%♀
39.5% male
Age
36.9
average years
Country rank
#14962
Event in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Marathon fans

60.5% are female, 39.5% are male, average age 36.9.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Chicago Marathon audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age36.9
Estimated audience size368,773
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Chicago Marathon audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3921%
40-4921%
50+13%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Chicago Marathon audience comes from Germany.

Worldwide audience distribution share by country for Chicago Marathon
CountryShare
United States42.6%
United Kingdom9.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Marathon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chicago Marathon fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K2.38×
02Bayern~80K1.36×
03Hamburg~10K1.36×
04Hessen~30K1.12×
05Bremen~3K1.02×
06Saarland~4K0.94×
07Brandenburg~10K0.92×
08Baden-Württemberg~40K0.89×
09Mecklenburg-Vorpommern~6K0.89×
10Schleswig-Holstein~10K0.88×
11Nordrhein-Westfalen~70K0.87×
12Sachsen-Anhalt~8K0.86×
13Thüringen~8K0.86×
14Niedersachsen~30K0.85×
15Rheinland-Pfalz~20K0.83×
16Sachsen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Chicago Marathon, Germany
0.81×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Marathon audience
#·InterestCategoryAffinity×
01Boston MarathonSports144.58×
02Sabastian SaweSports94.39×
03London MarathonSports94.39×
0410,000 metresSports70.16×
05RunKeeperSports68.34×
06stravaSports53.64×
07ParkrunSports39.56×
08Fun runSports34.27×
09SauconySports33.58×
10Garmin ForerunnerTechnology & Electronics33.32×
11FlywheelHome & Garden33.09×
12Obstacle racingCars & Mobility30.43×
13HokaSports24.83×
14Middle-distance runningSports23.44×
15Cross country runningSports21.98×
16KomootSports20.17×
175K runSports18.95×
18100 metresSports18.47×
19Bicycle helmetCars & Mobility18.45×
20Road runningSports9.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Marathon audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER4.26×
Risk AppetiteTHRILL1.43×
MindfulnessBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Marathon audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.48×
DIY MentalityTHRILL0.50×
Quality AwarenessPREMIUM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Marathon have in Germany?

Chicago Marathon has an estimated audience of 368,773 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Chicago Marathon fans?

60.5% of Chicago Marathon fans are female, 39.5% are male, with an average age of 36.9 years.

03

Which brands do Chicago Marathon fans like most?

Chicago Marathon fans show strongest brand affinity for 10,000 metres (70.16×), strava (53.64×), and Flywheel (33.09×) over the country average.

04

Where do Chicago Marathon fans live in Germany?

Chicago Marathon fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Marathon fans also like?

Beyond Chicago Marathon itself, the audience over-indexes on strava (53.64×), Flywheel (33.09×), Fun run (34.27×), and Sabastian Sawe (94.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in Germany

See Chicago Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chicago Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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