Chicago Marathon Audience in Germany
Chicago Marathon has an estimated audience of 368,743 people in Germany. 60.5% are female, 39.5% are male, average age 36.9. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: 10,000 metres, strava, Flywheel, Fun run, Middle-distance running.
The average Chicago Marathon fan in Germany is 36.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include 10,000 metres, strava, Flywheel, with strongest over-indexing on 10,000 metres (70.16× the country average). Demographically, the Chicago Marathon audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Marathon
Demographics of Chicago Marathon fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 36.9 |
| Estimated audience size | 368,743 |
Audience persona
The typical Chicago Marathon fan in Germany is more female, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for 10,000 metres.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 89,571 | 1.51× |
| Nordrhein-Westfalen | 67,795 | 0.84× |
| Berlin | 44,296 | 2.69× |
| Baden-Württemberg | 43,383 | 0.86× |
| Hessen | 32,770 | 1.17× |
| Niedersachsen | 28,617 | 0.8× |
| Rheinland-Pfalz | 13,881 | 0.75× |
| Hamburg | 12,084 | 1.45× |
| Sachsen | 11,755 | 0.65× |
| Schleswig-Holstein | 10,721 | 0.81× |
| Brandenburg | 9,485 | 0.83× |
| Sachsen-Anhalt | 5,570 | 0.58× |
| Thüringen | 5,469 | 0.58× |
| Mecklenburg-Vorpommern | 4,443 | 0.63× |
| Saarland | 3,738 | 0.83× |
| Bremen | 3,223 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 10,000 metres | 70.16× | Sports |
| strava | 53.64× | Sports |
| Flywheel | 33.09× | Home & Garden |
| Fun run | 34.27× | Sports |
| Middle-distance running | 23.44× | Sports |
| Boston Marathon | 144.58× | Sports |
| Cross country running | 21.98× | Sports |
| Sabastian Sawe | 94.39× | Sports |
| Komoot | 20.17× | Sports |
| 5K run | 18.95× | Sports |
| Obstacle racing | 30.43× | Cars & Mobility |
| Garmin Forerunner | 33.32× | Technology & Electronics |
| RunKeeper | 68.34× | Sports |
| London Marathon | 94.39× | Sports |
| Bicycle helmet | 18.45× | Cars & Mobility |
| Saucony | 33.58× | Sports |
| Hoka | 24.83× | Sports |
| 100 metres | 18.47× | Sports |
| Parkrun | 39.56× | Sports |
| Road running | 9.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.13 |
| Sustainability | BALANCE | 1.76 |
| Healthy Lifestyle | BALANCE | 1.57 |
| DIY Mentality | THRILL | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| United Kingdom | 9.3% |
| Brazil | 5.9% |
See Chicago Marathon audiences in other countries
More Marathon audiences in Germany
- Berlin Marathon (428,099)
- New York City Marathon (415,702)
- World Marathon Majors (124,430)
- Tokyo Marathon (92,135)
- Leipzig Marathon (82,420)
Frequently asked questions
How many fans does Chicago Marathon have in Germany?
Chicago Marathon has an estimated audience of 368,743 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Chicago Marathon fans?
60.5% of Chicago Marathon fans are female, 39.5% are male, with an average age of 36.9 years.
Which brands do Chicago Marathon fans like most?
Chicago Marathon fans show strongest brand affinity for 10,000 metres (70.16×), strava (53.64×), and Flywheel (33.09×) over the country average.
Where do Chicago Marathon fans live in Germany?
Chicago Marathon fans in Germany are most concentrated in Bayern (reach 89,571), Nordrhein-Westfalen (reach 67,795), and Berlin (reach 44,296). These three regions account for the largest share of the active audience.
What other brands do Chicago Marathon fans also like?
Beyond Chicago Marathon itself, the audience over-indexes on strava (53.64×), Flywheel (33.09×), Fun run (34.27×), and Middle-distance running (23.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicago Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.