Hoka Audience in Germany
Hoka has an estimated audience of 620,642 people in Germany. 49.1% are female, 50.9% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Emil Nolde, Building insulation, Gumbal, Hypothec.
The average Hoka fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Emil Nolde, Building insulation, with strongest over-indexing on Progressive rock (1.74× the country average). Demographically, the Hoka audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Hoka fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 36.9 |
| Estimated audience size | 620,642 |
Audience persona
The typical Hoka fan in Germany is balanced, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,356 | 1.14× |
| Bayern | 152,185 | 1.53× |
| Baden-Württemberg | 100,620 | 1.19× |
| Hessen | 71,571 | 1.51× |
| Niedersachsen | 50,226 | 0.83× |
| Berlin | 45,608 | 1.64× |
| Rheinland-Pfalz | 34,637 | 1.11× |
| Sachsen | 24,898 | 0.82× |
| Hamburg | 18,503 | 1.32× |
| Schleswig-Holstein | 18,350 | 0.82× |
| Brandenburg | 13,510 | 0.7× |
| Thüringen | 13,020 | 0.82× |
| Sachsen-Anhalt | 9,266 | 0.58× |
| Saarland | 6,459 | 0.85× |
| Mecklenburg-Vorpommern | 4,273 | 0.36× |
| Bremen | 4,079 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.74× | Music & Radio |
| Emil Nolde | 4.36× | Arts & Culture |
| Building insulation | 3.34× | Home & Garden |
| Gumbal | 4.22× | Cars & Mobility |
| Hypothec | 3.91× | Business & Career |
| Google Analytics | 1.63× | Internet & Social Media |
| Alaska | 2.17× | Travel & Leisure |
| Figure painting (hobby) | 2.41× | Arts & Culture |
| Hemnet | 2.97× | Home & Garden |
| Home Delivery | 1.51× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Headhunters (film) | 2.53× | Movies & TV |
| Giotto | 2.99× | Food & Beverages |
| Tuscany | 2.33× | Travel & Leisure |
| Cambrils | 3.63× | Travel & Leisure |
| Stamp collecting | 2.39× | Home & Garden |
| Carrie (novel) | 2.49× | Literature |
| Hauser & Wirth | 3.49× | Arts & Culture |
| Information sensitivity | 2.24× | Technology & Electronics |
| Hawesko | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.32 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.17 |
| Indulgence | JOY | 1.16 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| Japan | 13.5% |
| United Kingdom | 5.5% |
See Hoka audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Hoka have in Germany?
Hoka has an estimated audience of 620,642 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hoka fans?
49.1% of Hoka fans are female, 50.9% are male, with an average age of 36.9 years.
Which brands do Hoka fans like most?
Hoka fans show strongest brand affinity for Progressive rock (1.74×), Emil Nolde (4.36×), and Building insulation (3.34×) over the country average.
Where do Hoka fans live in Germany?
Hoka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,356), Bayern (reach 152,185), and Baden-Württemberg (reach 100,620). These three regions account for the largest share of the active audience.
What other brands do Hoka fans also like?
Beyond Hoka itself, the audience over-indexes on Emil Nolde (4.36×), Building insulation (3.34×), Gumbal (4.22×), and Hypothec (3.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hoka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.