Rascasse Audience Intelligence

Activity tracker Audience in Germany

A data profile of the people who buy, follow and care about Activity tracker in Germany — modelled from more than twelve digital signal sources. Activity tracker has an estimated audience of 2,076,662 people in Germany.

#8among Tech trend in Germany#1871among Topic in Germany#174in Technology & Electronics

The average Activity tracker fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Whoop, Shift work, Wearable technology, with strongest over-indexing on Whoop (18.81× the country average).

Demographically, the Activity tracker audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Activity tracker fan in Germany is balanced, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Whoop.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Activity tracker profile in Germany.

Audience size
2.1M
in Germany
Gender
45.0%♀
55.0% male
Age
38.9
average years
Country rank
#3226
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Activity tracker fans

45.0% are female, 55.0% are male, average age 38.9.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Activity tracker audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age38.9
Estimated audience size2,076,662
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Activity tracker audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Activity tracker audience comes from Germany.

Worldwide audience distribution share by country for Activity tracker
CountryShare
United States26.1%
Germany10.3%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Activity tracker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Activity tracker fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~70K1.12×
02Nordrhein-Westfalen~500K1.10×
03Mecklenburg-Vorpommern~40K1.10×
04Sachsen~100K1.09×
05Berlin~100K1.08×
06Saarland~30K1.08×
07Schleswig-Holstein~80K1.05×
08Niedersachsen~200K1.04×
09Rheinland-Pfalz~100K1.03×
10Bremen~20K1.02×
11Thüringen~50K1.01×
12Bayern~300K0.91×
13Hessen~100K0.91×
14Baden-Württemberg~300K0.89×
15Hamburg~40K0.85×
16Sachsen-Anhalt~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Activity tracker, Germany
0.79×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Activity tracker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Activity tracker audience
#·InterestCategoryAffinity×
01TechnophiliaTechnology & Electronics56.04×
02PedometerSports21.67×
03WhoopTechnology & Electronics18.81×
04Wearable technologyTechnology & Electronics15.62×
05Shift workBusiness & Career15.31×
06Wearable computerTechnology & Electronics14.88×
07FitbitTechnology & Electronics11.23×
08Civil engineerBusiness & Career11.08×
09GarminTechnology & Electronics9.71×
10stravaSports9.38×
11MyFitnessPalSports9.29×
12Global Positioning SystemTechnology & Electronics7.13×
13SmartwatchTechnology & Electronics6.16×
14Relaxation techniqueHealth6.13×
15RoborockHome & Garden5.45×
16Apple WatchTechnology & Electronics5.29×
17Web developmentBusiness & Career3.96×
18Mechanical engineeringBusiness & Career3.04×
19BauhausShopping1.69×
20Obi (store)Shopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Activity tracker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Activity tracker audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.24×
Early Adopter MentalityPOWER1.72×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Activity tracker audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.96×
IndulgenceJOY0.96×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Activity tracker have in Germany?

Activity tracker has an estimated audience of 2,076,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Activity tracker fans?

45.0% of Activity tracker fans are female, 55.0% are male, with an average age of 38.9 years.

03

Which brands do Activity tracker fans like most?

Activity tracker fans show strongest brand affinity for Whoop (18.81×), Shift work (15.31×), and Wearable technology (15.62×) over the country average.

04

Where do Activity tracker fans live in Germany?

Activity tracker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Activity tracker fans also like?

Beyond Activity tracker itself, the audience over-indexes on Shift work (15.31×), Wearable technology (15.62×), Technophilia (56.04×), and Garmin (9.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Activity tracker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Activity tracker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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