Activity tracker Audience in Germany
Activity tracker has an estimated audience of 2,076,662 people in Germany. 45.0% are female, 55.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Whoop, Shift work, Wearable technology, Technophilia, Garmin.
The average Activity tracker fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Whoop, Shift work, Wearable technology, with strongest over-indexing on Whoop (18.81× the country average). Demographically, the Activity tracker audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Activity tracker fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 38.9 |
| Estimated audience size | 2,076,662 |
Audience persona
The typical Activity tracker fan in Germany is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Whoop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 514,217 | 1.13× |
| Bayern | 307,501 | 0.92× |
| Baden-Württemberg | 251,831 | 0.89× |
| Niedersachsen | 216,124 | 1.07× |
| Hessen | 138,717 | 0.88× |
| Sachsen | 115,075 | 1.13× |
| Rheinland-Pfalz | 108,633 | 1.04× |
| Berlin | 101,854 | 1.1× |
| Schleswig-Holstein | 80,428 | 1.08× |
| Brandenburg | 75,902 | 1.18× |
| Thüringen | 54,122 | 1.02× |
| Mecklenburg-Vorpommern | 45,463 | 1.15× |
| Hamburg | 36,327 | 0.77× |
| Sachsen-Anhalt | 31,944 | 0.59× |
| Saarland | 28,183 | 1.11× |
| Bremen | 16,694 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whoop | 18.81× | Technology & Electronics |
| Shift work | 15.31× | Business & Career |
| Wearable technology | 15.62× | Technology & Electronics |
| Technophilia | 56.04× | Technology & Electronics |
| Garmin | 9.71× | Technology & Electronics |
| Global Positioning System | 7.13× | Technology & Electronics |
| Apple Watch | 5.29× | Technology & Electronics |
| Fitbit | 11.23× | Technology & Electronics |
| Wearable computer | 14.88× | Technology & Electronics |
| MyFitnessPal | 9.29× | Sports |
| Nike+ | 8.46× | Sports |
| Web development | 3.96× | Business & Career |
| Smartwatch | 6.16× | Technology & Electronics |
| Mechanical engineering | 3.04× | Business & Career |
| Pedometer | 21.67× | Sports |
| Roborock | 5.45× | Home & Garden |
| strava | 9.38× | Sports |
| Apple | 1.86× | Technology & Electronics |
| Relaxation technique | 6.13× | Health |
| Civil engineer | 11.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.74 |
| Sustainability | BALANCE | 1.46 |
| DIY Mentality | THRILL | 1.43 |
| Sports Activity | POWER | 1.43 |
| Luxury Orientation | PREMIUM | 1.36 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Germany | 10.3% |
| Japan | 6.9% |
See Activity tracker audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Activity tracker have in Germany?
Activity tracker has an estimated audience of 2,076,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Activity tracker fans?
45.0% of Activity tracker fans are female, 55.0% are male, with an average age of 38.9 years.
Which brands do Activity tracker fans like most?
Activity tracker fans show strongest brand affinity for Whoop (18.81×), Shift work (15.31×), and Wearable technology (15.62×) over the country average.
Where do Activity tracker fans live in Germany?
Activity tracker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 514,217), Bayern (reach 307,501), and Baden-Württemberg (reach 251,831). These three regions account for the largest share of the active audience.
What other brands do Activity tracker fans also like?
Beyond Activity tracker itself, the audience over-indexes on Shift work (15.31×), Wearable technology (15.62×), Technophilia (56.04×), and Garmin (9.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Activity tracker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.