Roborock Audience in Germany
Roborock has an estimated audience of 2,281,945 people in Germany. 40.3% are female, 59.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Robotic vacuum cleaner, Lawn mower, Google Drive, Google Maps, Wearable technology.
The average Roborock fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Robotic vacuum cleaner, Lawn mower, Google Drive, with strongest over-indexing on Robotic vacuum cleaner (58.76× the country average). Demographically, the Roborock audience skews more male with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Roborock fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 40.8 |
| Estimated audience size | 2,281,945 |
Audience persona
The typical Roborock fan in Germany is more male, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Robotic vacuum cleaner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 636,604 | 1.27× |
| Bayern | 479,145 | 1.31× |
| Baden-Württemberg | 410,884 | 1.32× |
| Niedersachsen | 268,718 | 1.21× |
| Hessen | 229,721 | 1.32× |
| Rheinland-Pfalz | 141,273 | 1.24× |
| Berlin | 87,782 | 0.86× |
| Sachsen | 86,566 | 0.77× |
| Schleswig-Holstein | 78,475 | 0.96× |
| Brandenburg | 61,467 | 0.87× |
| Hamburg | 48,506 | 0.94× |
| Thüringen | 44,726 | 0.77× |
| Sachsen-Anhalt | 40,633 | 0.69× |
| Mecklenburg-Vorpommern | 29,217 | 0.67× |
| Saarland | 28,904 | 1.03× |
| Bremen | 15,042 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Robotic vacuum cleaner | 58.76× | Home & Garden |
| Lawn mower | 13.76× | Home & Garden |
| Google Drive | 7.19× | Technology & Electronics |
| Google Maps | 4.19× | Internet & Social Media |
| Wearable technology | 11.68× | Technology & Electronics |
| Office 365 | 6.48× | Technology & Electronics |
| Obi (store) | 2.28× | Shopping |
| Western Union | 4.02× | Business & Career |
| Home automation | 4.56× | Technology & Electronics |
| Activity tracker | 6.1× | Technology & Electronics |
| Jotex | 20.3× | Shopping |
| Vacuum cleaner | 3.78× | Home & Garden |
| Tagesschau | 1.72× | Movies & TV |
| Apple Watch | 3.48× | Technology & Electronics |
| Solar power | 3.09× | Home & Garden |
| Self storage | 8× | Home & Garden |
| McCafé | 7.01× | Food & Beverages |
| Home Appliances | 2.61× | Home & Garden |
| FRITZ!Box | 2.43× | Technology & Electronics |
| Family | 1.62× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.9 |
| Early Adopter Mentality | POWER | 1.64 |
| Convenience Orientation | PREMIUM | 1.61 |
| Quality Awareness | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.48 |
| Family Orientation | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.2% |
| United States | 12.0% |
| France | 9.4% |
See Roborock audiences in other countries
More Domestic appliances audiences in Germany
- Thermomix (4,980,350)
- Dyson (4,581,932)
- Siemens (2,377,560)
- De'Longhi (1,821,850)
- Vorwerk (company) (1,810,697)
Frequently asked questions
How many fans does Roborock have in Germany?
Roborock has an estimated audience of 2,281,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roborock fans?
40.3% of Roborock fans are female, 59.7% are male, with an average age of 40.8 years.
Which brands do Roborock fans like most?
Roborock fans show strongest brand affinity for Robotic vacuum cleaner (58.76×), Lawn mower (13.76×), and Google Drive (7.19×) over the country average.
Where do Roborock fans live in Germany?
Roborock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 636,604), Bayern (reach 479,145), and Baden-Württemberg (reach 410,884). These three regions account for the largest share of the active audience.
What other brands do Roborock fans also like?
Beyond Roborock itself, the audience over-indexes on Lawn mower (13.76×), Google Drive (7.19×), Google Maps (4.19×), and Wearable technology (11.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roborock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.