Rascasse Audience Intelligence

Roborock Target Market in Germany

A data profile of the people who buy, follow and care about Roborock in Germany — modelled from more than twelve digital signal sources. Roborock has an estimated audience of 2,553,535 people in Germany.

#3among Domestic appliances in Germany#314among Brand in Germany#213in Home & Garden

The average Roborock fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robotic vacuum cleaner, Lawn mower, Wearable technology, with strongest over-indexing on Robotic vacuum cleaner (55.98× the country average).

Demographically, the Roborock audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roborock fan in Germany is more male, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Robotic vacuum cleaner.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roborock profile in Germany.

Audience size
2.6M
in Germany
Gender
41.5%♀
58.5% male
Age
41.8
average years
Country rank
#2585
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roborock

41.5% are female, 58.5% are male, average age 41.8.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Roborock audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age41.8
Estimated audience size2,553,535
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Roborock audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4926%
50+22%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Roborock audience comes from Germany.

Worldwide audience distribution share by country for Roborock
CountryShare
Germany22.9%
United States11.5%
France9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roborock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roborock customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.33×
02Rheinland-Pfalz~200K1.29×
03Nordrhein-Westfalen~700K1.28×
04Bayern~500K1.24×
05Saarland~40K1.19×
06Niedersachsen~300K1.15×
07Hessen~200K1.13×
08Schleswig-Holstein~80K0.92×
09Hamburg~50K0.90×
10Berlin~90K0.86×
11Brandenburg~70K0.85×
12Thüringen~50K0.82×
13Bremen~20K0.81×
14Sachsen~90K0.77×
15Mecklenburg-Vorpommern~40K0.76×
16Sachsen-Anhalt~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Roborock, Germany
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roborock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roborock audience
#·InterestCategoryAffinity×
01Robotic vacuum cleanerHome & Garden55.98×
02Lawn mowerHome & Garden17.79×
03Wearable technologyTechnology & Electronics11.27×
04McCaféFood & Beverages8.47×
05Activity trackerTechnology & Electronics5.45×
06Home automationTechnology & Electronics4.90×
07Google DriveTechnology & Electronics4.64×
08Vacuum cleanerHome & Garden4.41×
09Photovoltaic systemHome & Garden4.09×
10Office 365Technology & Electronics4.08×
11Efficient energy useTechnology & Electronics3.65×
12Google MapsInternet & Social Media3.42×
13PhotovoltaicsHome & Garden3.40×
14RefrigeratorHome & Garden3.40×
15Solar powerHome & Garden3.22×
16Home AppliancesHome & Garden2.55×
17FRITZ!BoxTechnology & Electronics2.46×
18NatureHome & Garden2.26×
19FamilyKids & Family1.83×
20Obi (store)Shopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roborock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roborock audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Quality AwarenessPREMIUM1.83×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roborock audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.87×
CreativityOPEN0.87×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roborock's target market in Germany?

Roborock's target market in Germany covers an estimated 2,553,535 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roborock customers?

41.5% of the Roborock audience are female, 58.5% are male, with an average age of 41.8 years.

03

Which brands do Roborock fans like most?

Roborock fans show strongest brand affinity for Robotic vacuum cleaner (55.98×), Lawn mower (17.79×), and Wearable technology (11.27×) over the country average.

04

Where do Roborock fans live in Germany?

Roborock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Roborock fans also like?

Beyond Roborock itself, the audience over-indexes on Lawn mower (17.79×), Wearable technology (11.27×), Google Maps (3.42×), and Google Drive (4.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Roborock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roborock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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