Vorwerk (company) Audience in Germany
Vorwerk (company) has an estimated audience of 1,810,696 people in Germany. 79.7% are female, 20.3% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Weighing scale, Thermomix, Steaming, HVAC, Mill (grinding).
The average Vorwerk (company) fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Weighing scale, Thermomix, Steaming, with strongest over-indexing on Weighing scale (61.81× the country average). Demographically, the Vorwerk (company) audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Vorwerk (company) fans
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 44.9 |
| Estimated audience size | 1,810,696 |
Audience persona
The typical Vorwerk (company) fan in Germany is more female, around 44.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weighing scale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 504,815 | 1.27× |
| Bayern | 338,980 | 1.16× |
| Baden-Württemberg | 282,116 | 1.14× |
| Niedersachsen | 208,877 | 1.19× |
| Hessen | 156,239 | 1.13× |
| Rheinland-Pfalz | 110,482 | 1.22× |
| Sachsen | 69,857 | 0.79× |
| Schleswig-Holstein | 67,299 | 1.04× |
| Berlin | 56,936 | 0.7× |
| Brandenburg | 54,021 | 0.96× |
| Thüringen | 45,952 | 1× |
| Sachsen-Anhalt | 41,561 | 0.89× |
| Hamburg | 33,187 | 0.81× |
| Mecklenburg-Vorpommern | 31,331 | 0.91× |
| Saarland | 21,681 | 0.98× |
| Bremen | 12,702 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weighing scale | 61.81× | Health |
| Thermomix | 17.5× | Home & Garden |
| Steaming | 40.81× | Home & Garden |
| HVAC | 16.18× | Home & Garden |
| Mill (grinding) | 25.55× | Travel & Leisure |
| reisenthel | 9.5× | Fashion & Accessoires |
| Ernsting's family | 5.95× | Shopping |
| QVC | 5.42× | Movies & TV |
| Street One | 6.59× | Fashion & Accessoires |
| Gala | 3.61× | News |
| Barbie | 3.81× | Movies & TV |
| Tchibo | 4.13× | Shopping |
| Obi (store) | 2.51× | Shopping |
| Center Parcs | 5.06× | Travel & Leisure |
| Bonprix | 3.55× | Shopping |
| Tupperware | 9.27× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 3.39× | Movies & TV |
| Bauer sucht Frau | 5.25× | Movies & TV |
| Let's Dance (German TV series) | 3.31× | Movies & TV |
| Garden centre | 4.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.67 |
| DIY Mentality | THRILL | 1.5 |
| Pet Ownership | JOY | 1.47 |
| Creativity | OPEN | 1.36 |
| Design Affinity | PREMIUM | 1.32 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.7% |
| Italy | 20.5% |
| France | 15.7% |
See Vorwerk (company) audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Vorwerk (company) have in Germany?
Vorwerk (company) has an estimated audience of 1,810,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vorwerk (company) fans?
79.7% of Vorwerk (company) fans are female, 20.3% are male, with an average age of 44.9 years.
Which brands do Vorwerk (company) fans like most?
Vorwerk (company) fans show strongest brand affinity for Weighing scale (61.81×), Thermomix (17.5×), and Steaming (40.81×) over the country average.
Where do Vorwerk (company) fans live in Germany?
Vorwerk (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 504,815), Bayern (reach 338,980), and Baden-Württemberg (reach 282,116). These three regions account for the largest share of the active audience.
What other brands do Vorwerk (company) fans also like?
Beyond Vorwerk (company) itself, the audience over-indexes on Thermomix (17.5×), Steaming (40.81×), HVAC (16.18×), and Mill (grinding) (25.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vorwerk (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.