Rascasse Audience Intelligence

Vorwerk (company) Target Market in Germany

A data profile of the people who buy, follow and care about Vorwerk (company) in Germany — modelled from more than twelve digital signal sources. Vorwerk (company) has an estimated audience of 1,794,437 people in Germany.

#6among Domestic appliances in Germany#458among Brand in Germany#289in Home & Garden

The average Vorwerk (company) fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Weighing scale, Thermomix, Steaming, with strongest over-indexing on Weighing scale (61.81× the country average).

Demographically, the Vorwerk (company) audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vorwerk (company) fan in Germany is more female, around 44.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weighing scale.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vorwerk (company) profile in Germany.

Audience size
1.8M
in Germany
Gender
79.7%♀
20.3% male
Age
44.9
average years
Country rank
#3752
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vorwerk (company)

79.7% are female, 20.3% are male, average age 44.9.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Vorwerk (company) audience in Germany
MetricValue
Female79.7%
Male20.3%
Average age44.9
Estimated audience size1,794,437
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Vorwerk (company) audience in Germany
Age bracketShare%
16-193%
20-2915%
30-3927%
40-4930%
50+25%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Vorwerk (company) audience comes from Germany.

Worldwide audience distribution share by country for Vorwerk (company)
CountryShare
Germany37.4%
Italy20.7%
France15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vorwerk (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vorwerk (company) customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.23×
02Nordrhein-Westfalen~500K1.20×
03Rheinland-Pfalz~100K1.19×
04Bayern~300K1.10×
05Baden-Württemberg~300K1.10×
06Hessen~100K1.08×
07Schleswig-Holstein~70K1.03×
08Thüringen~50K1.02×
09Saarland~20K1.01×
10Brandenburg~60K1.00×
11Mecklenburg-Vorpommern~30K0.97×
12Sachsen-Anhalt~40K0.92×
13Bremen~10K0.90×
14Hamburg~30K0.81×
15Sachsen~70K0.79×
16Berlin~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Vorwerk (company), Germany
0.66×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vorwerk (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vorwerk (company) audience
#·InterestCategoryAffinity×
01Weighing scaleHealth61.81×
02SteamingHome & Garden40.81×
03Mill (grinding)Travel & Leisure25.55×
04ThermomixHome & Garden17.50×
05HVACHome & Garden16.18×
06reisenthelFashion & Accessoires9.50×
07TupperwareHome & Garden9.27×
08Street OneFashion & Accessoires6.59×
09Ernsting's familyShopping5.95×
10QVCMovies & TV5.42×
11Bauer sucht FrauMovies & TV5.25×
12Center ParcsTravel & Leisure5.06×
13TchiboShopping4.13×
14Garden centreHome & Garden4.03×
15BarbieMovies & TV3.81×
16BonprixShopping3.55×
17Gute Zeiten, schlechte ZeitenMovies & TV3.39×
18Obi (store)Shopping2.51×
19BauhausShopping2.34×
20ShoppingShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vorwerk (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vorwerk (company) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.78×
CreativityOPEN1.73×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vorwerk (company) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.47×
PatriotismCONSERVATISM0.54×
Career OrientationPOWER0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vorwerk (company)'s target market in Germany?

Vorwerk (company)'s target market in Germany covers an estimated 1,794,437 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vorwerk (company) customers?

79.7% of the Vorwerk (company) audience are female, 20.3% are male, with an average age of 44.9 years.

03

Which brands do Vorwerk (company) fans like most?

Vorwerk (company) fans show strongest brand affinity for Weighing scale (61.81×), Thermomix (17.5×), and Steaming (40.81×) over the country average.

04

Where do Vorwerk (company) fans live in Germany?

Vorwerk (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vorwerk (company) fans also like?

Beyond Vorwerk (company) itself, the audience over-indexes on Thermomix (17.5×), Steaming (40.81×), HVAC (16.18×), and Mill (grinding) (25.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Vorwerk (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vorwerk (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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