Weighing scale Audience in Germany
Weighing scale has an estimated audience of 560,202 people in Germany. 79.4% are female, 20.6% are male, average age 41.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vorwerk (company), Steaming, Mill (grinding), Germany, Consumer electronics.
The average Weighing scale fan in Germany is 41.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vorwerk (company), Steaming, Mill (grinding), with strongest over-indexing on Vorwerk (company) (13.96× the country average). Demographically, the Weighing scale audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Weighing scale fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 41.6 |
| Estimated audience size | 560,202 |
Audience persona
The typical Weighing scale fan in Germany is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vorwerk (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 93,794 | 1.04× |
| Nordrhein-Westfalen | 86,066 | 0.7× |
| Baden-Württemberg | 75,638 | 0.99× |
| Hessen | 66,133 | 1.55× |
| Berlin | 56,288 | 2.25× |
| Niedersachsen | 29,410 | 0.54× |
| Rheinland-Pfalz | 20,155 | 0.72× |
| Sachsen | 16,888 | 0.61× |
| Brandenburg | 14,463 | 0.83× |
| Hamburg | 12,200 | 0.96× |
| Sachsen-Anhalt | 10,923 | 0.75× |
| Schleswig-Holstein | 10,869 | 0.54× |
| Thüringen | 10,444 | 0.73× |
| Bremen | 8,703 | 1.82× |
| Mecklenburg-Vorpommern | 8,235 | 0.77× |
| Saarland | 8,186 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vorwerk (company) | 13.96× | Home & Garden |
| Steaming | 17× | Home & Garden |
| Mill (grinding) | 15.8× | Travel & Leisure |
| Germany | 1.57× | Travel & Leisure |
| Consumer electronics | 1.53× | Technology & Electronics |
| Deichmann | 2.27× | Shopping |
| Tchibo | 2.66× | Shopping |
| REWE | 1.83× | Shopping |
| Gala | 1.97× | News |
| Obi (store) | 1.76× | Shopping |
| Bild | 1.61× | News |
| Culture | 1.62× | Literature |
| Edeka | 1.75× | Shopping |
| Let's Dance (German TV series) | 2.47× | Movies & TV |
| Europe | 1.52× | Travel & Leisure |
| Corporate group | 15.34× | Business & Career |
| HVAC | 3.18× | Home & Garden |
| Wetter.com | 1.81× | Home & Garden |
| IKEA | 1.56× | Home & Garden |
| reisenthel | 4.05× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.48 |
| Creativity | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.33 |
| Sports Activity | POWER | 1.3 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Italy | 10.9% |
| France | 9.6% |
See Weighing scale audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Weighing scale have in Germany?
Weighing scale has an estimated audience of 560,202 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Weighing scale fans?
79.4% of Weighing scale fans are female, 20.6% are male, with an average age of 41.6 years.
Which brands do Weighing scale fans like most?
Weighing scale fans show strongest brand affinity for Vorwerk (company) (13.96×), Steaming (17×), and Mill (grinding) (15.8×) over the country average.
Where do Weighing scale fans live in Germany?
Weighing scale fans in Germany are most concentrated in Bayern (reach 93,794), Nordrhein-Westfalen (reach 86,066), and Baden-Württemberg (reach 75,638). These three regions account for the largest share of the active audience.
What other brands do Weighing scale fans also like?
Beyond Weighing scale itself, the audience over-indexes on Steaming (17×), Mill (grinding) (15.8×), Germany (1.57×), and Consumer electronics (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weighing scale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.