Weighing scale Audience in United States

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Weighing scale has an estimated audience of 1,576,970 people in United States. 52.8% are female, 47.2% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Real (hypermarket), Yahoo!ショッピング, Payment, Social networking service, White Collar.

The average Weighing scale fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Real (hypermarket), Yahoo!ショッピング, Payment, with strongest over-indexing on Real (hypermarket) (22.33× the country average). Demographically, the Weighing scale audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Weighing scale fans

Demographic split for Weighing scale audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.7
Estimated audience size1,576,970

Audience persona

The typical Weighing scale fan in United States is balanced, around 43.7 years old, with strong Pet Ownership tendencies and a notable affinity for Real (hypermarket).

Top regions in United States

Top regions ranked by reach for Weighing scale in United States
RegionReachAffinity
California305,0811.76×
Texas179,1481.32×
New York100,2581.14×
Florida91,4420.86×
Illinois66,3541.26×
Georgia59,3701.22×
North Carolina57,3851.21×
New Jersey54,9901.37×
Virginia49,4661.29×
Ohio46,5900.96×
Pennsylvania46,2930.87×
Michigan41,7711.01×
Washington39,6991.25×
Massachusetts37,7551.22×
Tennessee34,2411.08×
Indiana31,0921.08×
Arizona30,6300.95×
Maryland30,0551.11×
Alabama25,2611.15×
Missouri22,2430.88×
Louisiana21,8561.07×
Oregon20,9701.16×
South Carolina20,5260.87×
Minnesota20,2250.9×
Colorado18,4990.74×
Kentucky18,2150.92×
Wisconsin17,4790.74×
Nevada17,0471.12×
Oklahoma16,1950.92×
Mississippi15,7731.21×
Connecticut14,7130.93×
Hawaii13,7242.02×
Arkansas12,1930.94×
Kansas11,2460.9×
Utah9,9570.71×
Iowa8,8970.68×
Nebraska7,5040.95×
New Mexico6,1080.77×
Idaho5,9340.75×
West Virginia5,4110.74×
Washington, District of Columbia4,6980.99×
New Hampshire4,4590.72×
Maine3,7650.67×
Delaware3,7350.86×
North Dakota3,5351.09×
Alaska3,3751×
Montana3,2360.74×
Rhode Island3,2290.64×
South Dakota3,0490.84×
Vermont1,9850.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weighing scale audience
BrandAffinityCategory
Real (hypermarket)22.33×Shopping
Yahoo!ショッピング4.75×
Payment5.18×Business & Career
Social networking service2.64×Technology & Electronics
White Collar18.47×Movies & TV
Software1.91×Technology & Electronics
Computers1.72×Technology & Electronics
Family1.63×Kids & Family
Business1.61×Business & Career
Measuring instrument10.8×Home & Garden
Instagram1.56×Internet & Social Media
United States1.62×Travel & Leisure
Omron41.62×Business & Career
Point of sale3.45×Shopping
Outdoor recreation1.52×Sports
YouTube1.55×Movies & TV
Current events1.61×Arts & Culture
Photography1.58×Arts & Culture
Physical fitness1.6×Sports
Cosmetics1.69×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weighing scale audience
TraitClusterScore
Pet OwnershipJOY1.63
Price SensitivityPREMIUM1.59
IndulgenceJOY1.51
MindfulnessBALANCE1.35
Healthy LifestyleBALANCE1.32
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Weighing scale
CountryShare
United States19.2%
Italy10.9%
France9.6%

See Weighing scale audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Weighing scale have in United States?

Weighing scale has an estimated audience of 1,576,970 people in United States, concentrated in California and Texas.

What is the gender split and age of Weighing scale fans?

52.8% of Weighing scale fans are female, 47.2% are male, with an average age of 43.7 years.

Which brands do Weighing scale fans like most?

Weighing scale fans show strongest brand affinity for Real (hypermarket) (22.33×), Yahoo!ショッピング (4.75×), and Payment (5.18×) over the country average.

Where do Weighing scale fans live in United States?

Weighing scale fans in United States are most concentrated in California (reach 305,081), Texas (reach 179,148), and New York (reach 100,258). These three regions account for the largest share of the active audience.

What other brands do Weighing scale fans also like?

Beyond Weighing scale itself, the audience over-indexes on Yahoo!ショッピング (4.75×), Payment (5.18×), Social networking service (2.64×), and White Collar (18.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weighing scale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.