Rascasse Audience Intelligence

Weighing scale Audience in United States

A data profile of the people who buy, follow and care about Weighing scale in United States — modelled from more than twelve digital signal sources. Weighing scale has an estimated audience of 1,576,970 people in United States.

#7112among Topic in United States#570in Health

The average Weighing scale fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Payment, Social networking service, White Collar, with strongest over-indexing on Payment (5.18× the country average).

Demographically, the Weighing scale audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weighing scale fan in United States is balanced, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Payment.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weighing scale profile in United States.

Audience size
1.6M
in United States
Gender
52.8%♀
47.2% male
Age
43.7
average years
Country rank
#17093
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weighing scale fans

52.8% are female, 47.2% are male, average age 43.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Weighing scale audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.7
Estimated audience size1,576,970
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Weighing scale audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Weighing scale audience comes from United States.

Worldwide audience distribution share by country for Weighing scale
CountryShare
United States19.2%
Italy10.9%
France9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weighing scale audience in United States is strongest.

Fig. 05

Top regions by affinity

Weighing scale fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.60×
02Hawaii~10K1.55×
03Washington~40K1.27×
04New Jersey~50K1.24×
05Texas~200K1.22×
06Virginia~50K1.19×
07Illinois~60K1.17×
08Mississippi~20K1.17×
09Georgia~60K1.16×
10North Carolina~50K1.12×
11Massachusetts~30K1.10×
12Alabama~20K1.09×
13Oregon~20K1.08×
14Maryland~30K1.07×
15Alaska~4K1.06×
16New York~90K1.05×
17Louisiana~20K1.05×
18Nevada~20K1.04×
19Indiana~30K1.03×
20North Dakota~3K1.02×
21Nebraska~8K1.01×
22Connecticut~20K1.00×
23South Dakota~4K1.00×
24Michigan~40K0.99×
25Kentucky~20K0.98×
26Arkansas~10K0.98×
27Delaware~4K0.98×
28Ohio~50K0.97×
29Tennessee~30K0.97×
30Kansas~10K0.97×
31Vermont~3K0.97×
32Washington, District of Columbia~5K0.96×
33Montana~4K0.96×
34West Virginia~7K0.95×
35Oklahoma~20K0.94×
36New Mexico~7K0.94×
37South Carolina~20K0.93×
38Idaho~7K0.93×
39New Hampshire~6K0.93×
40Maine~5K0.93×
41Rhode Island~5K0.93×
42Arizona~30K0.91×
43Missouri~20K0.91×
44Minnesota~20K0.90×
45Pennsylvania~50K0.89×
46Iowa~10K0.89×
47Utah~10K0.88×
48Florida~90K0.86×
49Wisconsin~20K0.86×
50Colorado~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Weighing scale, United States
0.83×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weighing scale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weighing scale audience
#·InterestCategoryAffinity×
01OmronBusiness & Career41.62×
02White CollarMovies & TV18.47×
03Measuring instrumentHome & Garden10.80×
04PaymentBusiness & Career5.18×
05Point of saleShopping3.45×
06Social networking serviceTechnology & Electronics2.64×
07EthicsBusiness & Career2.38×
08SoftwareTechnology & Electronics1.91×
09AdvertisingBusiness & Career1.87×
10ComputersTechnology & Electronics1.72×
11CosmeticsBeauty & Wellness1.69×
12FamilyKids & Family1.63×
13United StatesTravel & Leisure1.62×
14BusinessBusiness & Career1.61×
15Current eventsArts & Culture1.61×
16Physical fitnessSports1.60×
17PhotographyArts & Culture1.58×
18Physical exerciseSports1.58×
19InstagramInternet & Social Media1.56×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weighing scale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weighing scale audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.81×
Need for SecurityCONSERVATISM1.71×
DIY MentalityTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weighing scale audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.17×
Urban LifestyleOPEN1.23×
TravellingTHRILL1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weighing scale have in United States?

Weighing scale has an estimated audience of 1,576,970 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Weighing scale fans?

52.8% of Weighing scale fans are female, 47.2% are male, with an average age of 43.7 years.

03

Which brands do Weighing scale fans like most?

Weighing scale fans show strongest brand affinity for Payment (5.18×), Social networking service (2.64×), and White Collar (18.47×) over the country average.

04

Where do Weighing scale fans live in United States?

Weighing scale fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Weighing scale fans also like?

Beyond Weighing scale itself, the audience over-indexes on Social networking service (2.64×), White Collar (18.47×), Software (1.91×), and Computers (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Weighing scale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weighing scale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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