Measuring instrument Audience in United States

Measuring instrument logo

Measuring instrument has an estimated audience of 3,044,256 people in United States. 30.3% are female, 69.7% are male, average age 45.4. Top regions: California, Texas, Illinois. Top brand affinities: Israel, Wikia, Bank account, Natural rubber, N1 road (South Africa).

The average Measuring instrument fan in United States is 45.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Israel, Wikia, Bank account, with strongest over-indexing on Israel (5.31× the country average). Demographically, the Measuring instrument audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Measuring instrument fans

Demographic split for Measuring instrument audience in United States
MetricValue
Female30.3%
Male69.7%
Average age45.4
Estimated audience size3,044,256

Audience persona

The typical Measuring instrument fan in United States is more male, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Measuring instrument in United States
RegionReachAffinity
California307,7570.92×
Texas214,2430.82×
Illinois178,8811.76×
New York168,7840.99×
Florida162,3620.79×
Michigan90,3741.14×
Pennsylvania87,1060.85×
Ohio83,0570.89×
Georgia75,0240.8×
North Carolina72,7280.79×
Virginia66,0350.89×
New Jersey62,9220.81×
Indiana57,3581.03×
Tennessee50,6690.83×
Washington50,3560.82×
Massachusetts49,8940.83×
Maryland40,2980.77×
Minnesota39,3030.9×
Wisconsin38,2520.84×
Colorado36,2210.75×
Missouri35,3500.72×
South Carolina35,3220.77×
Oklahoma34,4491.02×
Oregon33,8770.97×
Louisiana30,3920.77×
Connecticut30,0080.98×
Kentucky29,2270.77×
Arizona25,7870.41×
Iowa22,7650.91×
Alabama22,6320.53×
Kansas21,8940.91×
Arkansas19,4350.77×
Mississippi19,1420.76×
Nevada18,0610.61×
Utah17,7240.65×
Nebraska16,3931.07×
Idaho15,6351.02×
West Virginia14,6741.04×
Alaska13,5172.08×
Hawaii12,9440.99×
New Hampshire12,0911.01×
Montana11,7831.4×
South Dakota11,6311.65×
North Dakota11,3241.81×
Wyoming10,9572.43×
New Mexico10,8720.71×
Rhode Island10,7771.11×
Maine10,7700.99×
Vermont10,6001.98×
Delaware9,6511.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Measuring instrument audience
BrandAffinityCategory
Israel5.31×Travel & Leisure
Wikia3.31×Internet & Social Media
Bank account2.14×Business & Career
Natural rubber1.72×Cars & Mobility
N1 road (South Africa)2.86×Travel & Leisure
Jesse Plemons2.13×Movies & TV
Box lacrosse5.26×Sports
Kansas1.52×Travel & Leisure
Nebraska Cornhuskers football2.1×Sports
Cam Ward2.13×Sports
Home staging2.92×Home & Garden
Urban horticulture1.96×Home & Garden
Riedel (glass manufacturer)13.89×Home & Garden
Kendra Scott1.56×Fashion & Accessoires
Acoustic music2.38×Music & Radio
UK garage2.67×Music & Radio
Notre Dame Fighting Irish football2.49×Sports
Isla Holbox11.91×Travel & Leisure
Hog Hunting1.59×Sports
Atkins diet2.41×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Measuring instrument audience
TraitClusterScore
Risk AppetiteTHRILL2.61
Luxury OrientationPREMIUM2.58
Early Adopter MentalityPOWER1.79
Need for SecurityCONSERVATISM1.76
Quality AwarenessPREMIUM1.51
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Measuring instrument
CountryShare
United States18.7%
Italy12.4%
Brazil11.4%

See Measuring instrument audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Measuring instrument have in United States?

Measuring instrument has an estimated audience of 3,044,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Measuring instrument fans?

30.3% of Measuring instrument fans are female, 69.7% are male, with an average age of 45.4 years.

Which brands do Measuring instrument fans like most?

Measuring instrument fans show strongest brand affinity for Israel (5.31×), Wikia (3.31×), and Bank account (2.14×) over the country average.

Where do Measuring instrument fans live in United States?

Measuring instrument fans in United States are most concentrated in California (reach 307,757), Texas (reach 214,243), and Illinois (reach 178,881). These three regions account for the largest share of the active audience.

What other brands do Measuring instrument fans also like?

Beyond Measuring instrument itself, the audience over-indexes on Wikia (3.31×), Bank account (2.14×), Natural rubber (1.72×), and N1 road (South Africa) (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Measuring instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.