Measuring instrument Audience in Germany
Measuring instrument has an estimated audience of 1,494,417 people in Germany. 44.7% are female, 55.3% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Artistic inspiration, Stradivarius, CAC 40.
The average Measuring instrument fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Artistic inspiration, with strongest over-indexing on Progressive rock (2.58× the country average). Demographically, the Measuring instrument audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Measuring instrument fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 46.8 |
| Estimated audience size | 1,494,417 |
Audience persona
The typical Measuring instrument fan in Germany is more male, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 389,525 | 1.19× |
| Bayern | 234,627 | 0.98× |
| Baden-Württemberg | 219,280 | 1.08× |
| Niedersachsen | 162,753 | 1.12× |
| Hessen | 106,699 | 0.94× |
| Rheinland-Pfalz | 81,671 | 1.09× |
| Sachsen | 66,647 | 0.91× |
| Berlin | 56,182 | 0.84× |
| Brandenburg | 49,960 | 1.08× |
| Schleswig-Holstein | 48,920 | 0.91× |
| Sachsen-Anhalt | 43,289 | 1.12× |
| Thüringen | 36,689 | 0.96× |
| Hamburg | 31,701 | 0.94× |
| Mecklenburg-Vorpommern | 28,705 | 1.01× |
| Saarland | 19,554 | 1.07× |
| Bremen | 9,920 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.58× | Music & Radio |
| Pillow | 2.37× | Home & Garden |
| Artistic inspiration | 1.65× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.73× | Business & Career |
| Israel | 1.95× | Travel & Leisure |
| Este, Veneto | 2.38× | Travel & Leisure |
| Natural rubber | 2.19× | Cars & Mobility |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Jack White | 1.54× | Movies & TV |
| KLIX (AM) | 1.98× | Music & Radio |
| MK | 2.21× | Music & Radio |
| Geothermal heating | 3.77× | Home & Garden |
| Stucco | 1.82× | Home & Garden |
| Keeper (password manager) | 2.99× | Technology & Electronics |
| Minestrone | 1.73× | Food & Beverages |
| Jane Eyre (1996 film) | 5.04× | Movies & TV |
| Vocal harmony | 4.81× | Music & Radio |
| Eco Friendly Living | 2.32× | Home & Garden |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.57 |
| Convenience Orientation | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.54 |
| DIY Mentality | THRILL | 1.51 |
| Luxury Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 12.4% |
| Brazil | 11.4% |
See Measuring instrument audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Measuring instrument have in Germany?
Measuring instrument has an estimated audience of 1,494,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Measuring instrument fans?
44.7% of Measuring instrument fans are female, 55.3% are male, with an average age of 46.8 years.
Which brands do Measuring instrument fans like most?
Measuring instrument fans show strongest brand affinity for Progressive rock (2.58×), Pillow (2.37×), and Artistic inspiration (1.65×) over the country average.
Where do Measuring instrument fans live in Germany?
Measuring instrument fans in Germany are most concentrated in Nordrhein-Westfalen (reach 389,525), Bayern (reach 234,627), and Baden-Württemberg (reach 219,280). These three regions account for the largest share of the active audience.
What other brands do Measuring instrument fans also like?
Beyond Measuring instrument itself, the audience over-indexes on Pillow (2.37×), Artistic inspiration (1.65×), Stradivarius (1.97×), and CAC 40 (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Measuring instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.