Rascasse Audience Intelligence

Measuring instrument Audience in Germany

A data profile of the people who buy, follow and care about Measuring instrument in Germany — modelled from more than twelve digital signal sources. Measuring instrument has an estimated audience of 1,494,417 people in Germany.

#2417among Topic in Germany#327in Home & Garden

The average Measuring instrument fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Würth, Family, with strongest over-indexing on Nature (2.6× the country average).

Demographically, the Measuring instrument audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Measuring instrument fan in Germany is more male, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Nature.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Measuring instrument profile in Germany.

Audience size
1.5M
in Germany
Gender
44.7%♀
55.3% male
Age
46.8
average years
Country rank
#4473
Topic in Germany
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Measuring instrument fans

44.7% are female, 55.3% are male, average age 46.8.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Measuring instrument audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age46.8
Estimated audience size1,494,417
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Measuring instrument audience in Germany
Age bracketShare%
16-194%
20-2913%
30-3920%
40-4928%
50+35%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Measuring instrument audience comes from Germany.

Worldwide audience distribution share by country for Measuring instrument
CountryShare
United States18.7%
Italy12.4%
Brazil11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Measuring instrument audience in Germany is strongest.

Fig. 05

Top regions by affinity

Measuring instrument fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.16×
02Sachsen-Anhalt~40K1.13×
03Niedersachsen~200K1.10×
04Saarland~20K1.10×
05Rheinland-Pfalz~80K1.08×
06Brandenburg~50K1.07×
07Baden-Württemberg~200K1.05×
08Mecklenburg-Vorpommern~30K1.04×
09Thüringen~40K0.99×
10Bayern~200K0.95×
11Hamburg~30K0.94×
12Bremen~10K0.94×
13Hessen~100K0.93×
14Schleswig-Holstein~50K0.92×
15Sachsen~70K0.91×
16Berlin~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Measuring instrument, Germany
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Measuring instrument audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Measuring instrument audience
#·InterestCategoryAffinity×
01Nikkei 225Business & Career9.44×
02Molecular biologyHealth8.88×
03WürthHome & Garden5.56×
04BiochemistryBusiness & Career5.16×
05Risk managementBusiness & Career4.86×
06Sandra BullockMovies & TV4.31×
07Tour de FranceSports3.89×
08Plug-in hybridCars & Mobility3.29×
09Political scienceBusiness & Career3.24×
10HVACHome & Garden3.17×
11NatureHome & Garden2.60×
12Solar powerHome & Garden2.56×
13Musical instrumentMusic & Radio2.35×
14VacationsTravel & Leisure2.31×
15EmailTechnology & Electronics2.10×
16FamilyKids & Family2.00×
17FRITZ!BoxTechnology & Electronics2.00×
18Google MapsInternet & Social Media1.60×
19PoliticsPolitics & Society1.59×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Measuring instrument audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Measuring instrument audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
Urban LifestyleOPEN1.59×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Measuring instrument audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Price SensitivityPREMIUM0.82×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Measuring instrument have in Germany?

Measuring instrument has an estimated audience of 1,494,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Measuring instrument fans?

44.7% of Measuring instrument fans are female, 55.3% are male, with an average age of 46.8 years.

03

Which brands do Measuring instrument fans like most?

Measuring instrument fans show strongest brand affinity for Nature (2.6×), Würth (5.56×), and Family (2×) over the country average.

04

Where do Measuring instrument fans live in Germany?

Measuring instrument fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Measuring instrument fans also like?

Beyond Measuring instrument itself, the audience over-indexes on Würth (5.56×), Family (2×), Tour de France (3.89×), and Nikkei 225 (9.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Measuring instrument audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Measuring instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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