Rascasse Audience Intelligence

Nikkei 225 Target Market in Germany

A data profile of the people who buy, follow and care about Nikkei 225 in Germany — modelled from more than twelve digital signal sources. Nikkei 225 has an estimated audience of 901,815 people in Germany.

#3among Stock market in Germany#929among Brand in Germany#613in Business & Career

The average Nikkei 225 fan in Germany is 49.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Hang Seng Index, Microscope, NHK World, with strongest over-indexing on Hang Seng Index (378.61× the country average).

Demographically, the Nikkei 225 audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nikkei 225 fan in Germany is more male, around 49.4 years old, with strong Career Orientation tendencies and a notable affinity for Hang Seng Index.

Category: Business & Career · Type: Brand · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nikkei 225 profile in Germany.

Audience size
902K
in Germany
Gender
38.8%♀
61.2% male
Age
49.4
average years
Country rank
#7124
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nikkei 225

38.8% are female, 61.2% are male, average age 49.4.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Nikkei 225 audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age49.4
Estimated audience size901,815
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Nikkei 225 audience in Germany
Age bracketShare%
16-196%
20-298%
30-3912%
40-4924%
50+50%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Nikkei 225 audience comes from Germany.

Worldwide audience distribution share by country for Nikkei 225
CountryShare
Japan21.4%
India16.1%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nikkei 225 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nikkei 225 customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.50×
02Hessen~90K1.41×
03Baden-Württemberg~200K1.37×
04Hamburg~20K1.11×
05Rheinland-Pfalz~50K1.09×
06Niedersachsen~90K1.07×
07Schleswig-Holstein~30K1.00×
08Berlin~40K0.97×
09Nordrhein-Westfalen~200K0.94×
10Sachsen~40K0.88×
11Saarland~9K0.87×
12Bremen~6K0.87×
13Thüringen~20K0.83×
14Mecklenburg-Vorpommern~10K0.81×
15Brandenburg~20K0.73×
16Sachsen-Anhalt~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Nikkei 225, Germany
0.68×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nikkei 225 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nikkei 225 audience
#·InterestCategoryAffinity×
01Hang Seng IndexBusiness & Career378.61×
02NHK WorldMovies & TV125.34×
03NikkorTechnology & Electronics62.36×
04MicroscopeHealth45.87×
05Tokyo Stock ExchangeBusiness & Career39.32×
06PhotocopierBusiness & Career25.61×
07DaikinHome & Garden23.45×
08OsakaTravel & Leisure20.48×
09500pxInternet & Social Media19.88×
10Sigma CorporationTechnology & Electronics18.17×
11Flash (photography)Arts & Culture15.77×
12Lamborghini UrusCars & Mobility12.53×
13BackupTechnology & Electronics10.24×
14Google DriveTechnology & Electronics9.67×
15MitsubishiCars & Mobility9.17×
16Image sensorTechnology & Electronics8.21×
17Lens (optics)Technology & Electronics7.41×
18Live televisionMovies & TV6.27×
19Game consolesTechnology & Electronics5.65×
20OpticsHealth4.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nikkei 225 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nikkei 225 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
Early Adopter MentalityPOWER1.50×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nikkei 225 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Healthy LifestyleBALANCE0.93×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nikkei 225's target market in Germany?

Nikkei 225's target market in Germany covers an estimated 901,815 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Nikkei 225 customers?

38.8% of the Nikkei 225 audience are female, 61.2% are male, with an average age of 49.4 years.

03

Which brands do Nikkei 225 fans like most?

Nikkei 225 fans show strongest brand affinity for Hang Seng Index (378.61×), Microscope (45.87×), and NHK World (125.34×) over the country average.

04

Where do Nikkei 225 fans live in Germany?

Nikkei 225 fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nikkei 225 fans also like?

Beyond Nikkei 225 itself, the audience over-indexes on Microscope (45.87×), NHK World (125.34×), Google Drive (9.67×), and Tokyo Stock Exchange (39.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in Germany

See Nikkei 225 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nikkei 225. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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