Nikkei 225 Audience in Germany
Nikkei 225 has an estimated audience of 866,784 people in Germany. 38.8% are female, 61.2% are male, average age 49.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hang Seng Index, Microscope, NHK World, Google Drive, Photocopier.
The average Nikkei 225 fan in Germany is 49.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hang Seng Index, Microscope, NHK World, with strongest over-indexing on Hang Seng Index (378.61× the country average). Demographically, the Nikkei 225 audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Stock market
Demographics of Nikkei 225 fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 49.4 |
| Estimated audience size | 866,784 |
Audience persona
The typical Nikkei 225 fan in Germany is more male, around 49.4 years old, with strong Need for Security tendencies and a notable affinity for Hang Seng Index.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 210,507 | 1.51× |
| Nordrhein-Westfalen | 184,585 | 0.97× |
| Baden-Württemberg | 158,253 | 1.34× |
| Hessen | 102,345 | 1.55× |
| Niedersachsen | 90,153 | 1.07× |
| Rheinland-Pfalz | 43,366 | 1× |
| Berlin | 42,767 | 1.1× |
| Sachsen | 37,327 | 0.88× |
| Schleswig-Holstein | 29,049 | 0.93× |
| Hamburg | 23,355 | 1.19× |
| Brandenburg | 19,871 | 0.74× |
| Thüringen | 17,327 | 0.78× |
| Mecklenburg-Vorpommern | 13,125 | 0.79× |
| Sachsen-Anhalt | 12,611 | 0.56× |
| Saarland | 7,898 | 0.74× |
| Bremen | 6,163 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hang Seng Index | 378.61× | Business & Career |
| Microscope | 45.87× | Health |
| NHK World | 125.34× | Movies & TV |
| Google Drive | 9.67× | Technology & Electronics |
| Photocopier | 25.61× | Business & Career |
| Image sensor | 8.21× | Technology & Electronics |
| Game consoles | 5.65× | Technology & Electronics |
| Sigma Corporation | 18.17× | Technology & Electronics |
| Nikkor | 62.36× | Technology & Electronics |
| 500px | 19.88× | Internet & Social Media |
| Optics | 4.82× | Health |
| Osaka | 20.48× | Travel & Leisure |
| Lens (optics) | 7.41× | Technology & Electronics |
| Lamborghini Urus | 12.53× | Cars & Mobility |
| Flash (photography) | 15.77× | Arts & Culture |
| Live television | 6.27× | Movies & TV |
| Backup | 10.24× | Technology & Electronics |
| Mitsubishi | 9.17× | Cars & Mobility |
| Measuring instrument | 9.44× | Home & Garden |
| TradingView | 5.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.81 |
| Patriotism | CONSERVATISM | 1.65 |
| Early Adopter Mentality | POWER | 1.61 |
| Spirituality | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.51 |
| Risk Appetite | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.4% |
| India | 13.8% |
| United States | 9.3% |
See Nikkei 225 audiences in other countries
More Stock market audiences in Germany
- DAX (2,160,723)
- Dow Jones Industrial Average (1,622,219)
- NASDAQ-100 (507,858)
- Philippine Stock Exchange (413,090)
- FTSE 100 Index (234,622)
Frequently asked questions
How many fans does Nikkei 225 have in Germany?
Nikkei 225 has an estimated audience of 866,784 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Nikkei 225 fans?
38.8% of Nikkei 225 fans are female, 61.2% are male, with an average age of 49.4 years.
Which brands do Nikkei 225 fans like most?
Nikkei 225 fans show strongest brand affinity for Hang Seng Index (378.61×), Microscope (45.87×), and NHK World (125.34×) over the country average.
Where do Nikkei 225 fans live in Germany?
Nikkei 225 fans in Germany are most concentrated in Bayern (reach 210,507), Nordrhein-Westfalen (reach 184,585), and Baden-Württemberg (reach 158,253). These three regions account for the largest share of the active audience.
What other brands do Nikkei 225 fans also like?
Beyond Nikkei 225 itself, the audience over-indexes on Microscope (45.87×), NHK World (125.34×), Google Drive (9.67×), and Photocopier (25.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nikkei 225. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.