Lens (optics) Audience in Germany
Lens (optics) has an estimated audience of 2,671,735 people in Germany. 51.7% are female, 48.3% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Tagesschau, Eyewear, Pandora, Spiegel Online.
The average Lens (optics) fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Tagesschau, Eyewear, with strongest over-indexing on Western Union (5.38× the country average). Demographically, the Lens (optics) audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Lens (optics) fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.4 |
| Estimated audience size | 2,671,735 |
Audience persona
The typical Lens (optics) fan in Germany is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 644,829 | 1.1× |
| Bayern | 483,914 | 1.13× |
| Baden-Württemberg | 428,718 | 1.18× |
| Niedersachsen | 282,674 | 1.09× |
| Hessen | 234,310 | 1.15× |
| Sachsen | 155,738 | 1.19× |
| Berlin | 137,965 | 1.15× |
| Rheinland-Pfalz | 131,642 | 0.98× |
| Schleswig-Holstein | 92,860 | 0.97× |
| Brandenburg | 68,603 | 0.83× |
| Hamburg | 64,470 | 1.07× |
| Thüringen | 57,074 | 0.84× |
| Sachsen-Anhalt | 55,245 | 0.8× |
| Mecklenburg-Vorpommern | 41,157 | 0.81× |
| Saarland | 30,165 | 0.92× |
| Bremen | 19,775 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.38× | Business & Career |
| Tagesschau | 2.45× | Movies & TV |
| Eyewear | 5.38× | Fashion & Accessoires |
| Pandora | 4.86× | Fashion & Accessoires |
| Spiegel Online | 2× | News |
| Pets | 1.58× | Pets & Animals |
| Real property | 3.65× | Home & Garden |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Automobiles | 1.58× | Cars & Mobility |
| Italo disco | 6.41× | Music & Radio |
| Airbnb | 1.8× | Travel & Leisure |
| Vacations | 2.06× | Travel & Leisure |
| Transfermarkt | 2.03× | Sports |
| German language | 1.97× | Politics & Society |
| Art exhibition | 2.7× | Arts & Culture |
| Nikkei 225 | 6.69× | Business & Career |
| Pet store | 2.32× | Pets & Animals |
| Renovation | 1.92× | Home & Garden |
| Google Maps | 1.6× | Internet & Social Media |
| Drop shipping | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Design Affinity | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.53 |
| DIY Mentality | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.46 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.3% |
| United Kingdom | 4.1% |
See Lens (optics) audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lens (optics) have in Germany?
Lens (optics) has an estimated audience of 2,671,735 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lens (optics) fans?
51.7% of Lens (optics) fans are female, 48.3% are male, with an average age of 41.4 years.
Which brands do Lens (optics) fans like most?
Lens (optics) fans show strongest brand affinity for Western Union (5.38×), Tagesschau (2.45×), and Eyewear (5.38×) over the country average.
Where do Lens (optics) fans live in Germany?
Lens (optics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 644,829), Bayern (reach 483,914), and Baden-Württemberg (reach 428,718). These three regions account for the largest share of the active audience.
What other brands do Lens (optics) fans also like?
Beyond Lens (optics) itself, the audience over-indexes on Tagesschau (2.45×), Eyewear (5.38×), Pandora (4.86×), and Spiegel Online (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lens (optics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.