A data profile of the people who buy, follow and care about Lens (optics) in United Kingdom — modelled from more than twelve digital signal sources. Lens (optics) has an estimated audience of 4,649,692 people in United Kingdom.
The average Lens (optics) fan in United Kingdom is 46.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Eyewear, Wikipedia, Esso, with strongest over-indexing on Eyewear (4.52× the country average).
Demographically, the Lens (optics) audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lens (optics) fan in United Kingdom is more female, around 46.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eyewear.
The key figures that characterise the Lens (optics) profile in United Kingdom.
56.8% are female, 43.2% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 46.3 |
| Estimated audience size | 4,649,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Lens (optics) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.3% |
| United Kingdom | 4.1% |
Where the Lens (optics) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.87× | |
| 02 | West Midlands | ~300K | 1.37× | |
| 03 | Yorkshire and the Humber | ~500K | 1.30× | |
| 04 | North East | ~200K | 1.17× | |
| 05 | South East | ~700K | 1.12× | |
| 06 | East of England | ~400K | 0.88× | |
| 07 | South West | ~300K | 0.87× | |
| 08 | East Midlands | ~300K | 0.80× | |
| 09 | Scotland | ~300K | 0.76× | |
| 10 | Northern Ireland | ~100K | 0.72× | |
| 11 | Wales | ~200K | 0.71× | |
| 12 | North West | ~300K | 0.53× |
The strongest cross-interests of the Lens (optics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyeglass prescription | Health | 6.62× | ||
| 02 | Contact lens | Health | 6.11× | ||
| 03 | Eyewear | Fashion & Accessoires | 4.52× | ||
| 04 | Corrective lens | Health | 4.29× | ||
| 05 | Vision Express | Health | 3.03× | ||
| 06 | Wikipedia | Internet & Social Media | 2.65× | ||
| 07 | Esso | Cars & Mobility | 2.57× | ||
| 08 | Risk management | Business & Career | 2.33× | ||
| 09 | Volunteering | Politics & Society | 1.98× | ||
| 10 | Refrigerator | Home & Garden | 1.98× | ||
| 11 | Ryanair | Travel & Leisure | 1.96× | ||
| 12 | Satire | Literature | 1.72× | ||
| 13 | Mobile home | Cars & Mobility | 1.72× | ||
| 14 | Betfair | Games | 1.71× | ||
| 15 | Kitchenware | Home & Garden | 1.69× | ||
| 16 | Innovation | Business & Career | 1.69× | ||
| 17 | Art museum | Arts & Culture | 1.67× | ||
| 18 | Hobby | Home & Garden | 1.66× | ||
| 19 | William Hill (bookmaker) | Games | 1.66× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Sustainability | BALANCE | 1.44× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.92× | |
| Creativity | OPEN | 0.93× |
Lens (optics) has an estimated audience of 4,649,692 people in United Kingdom, concentrated in England and South East.
56.8% of Lens (optics) fans are female, 43.2% are male, with an average age of 46.3 years.
Lens (optics) fans show strongest brand affinity for Eyewear (4.52×), Wikipedia (2.65×), and Esso (2.57×) over the country average.
Lens (optics) fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lens (optics) itself, the audience over-indexes on Wikipedia (2.65×), Esso (2.57×), Ryanair (1.96×), and Contact lens (6.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lens (optics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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