A data profile of the people who buy, follow and care about Lens (optics) in Brazil — modelled from more than twelve digital signal sources. Lens (optics) has an estimated audience of 4,402,654 people in Brazil.
Lens (optics) has an estimated audience of 4,402,654 people in Brazil. 61.6% are female, 38.4% are male, average age 43.7. Top brand affinities: Eyewear, True Detective, Lojas Renner, Ray-Ban, Dafiti.
Top brand affinities include Eyewear, True Detective, Lojas Renner, with strongest over-indexing on Eyewear (5.38× the country average).
Demographically, the Lens (optics) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Lens (optics) fan in Brazil is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Eyewear.
The key figures that characterise the Lens (optics) profile in Brazil.
61.6% are female, 38.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.7 |
| Estimated audience size | 4,402,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Lens (optics) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.3% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Lens (optics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyewear | Fashion & Accessoires | 5.38× | ||
| 02 | Ray-Ban | Fashion & Accessoires | 3.08× | ||
| 03 | Ana Hickmann | Fashion & Accessoires | 2.95× | ||
| 04 | Oakley | Fashion & Accessoires | 2.58× | ||
| 05 | Duvet | Home & Garden | 2.33× | ||
| 06 | True Detective | Movies & TV | 2.27× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 1.82× | ||
| 08 | Sabrina Sato | Movies & TV | 1.80× | ||
| 09 | Face powder | Beauty & Wellness | 1.76× | ||
| 10 | Lojas Renner | Fashion & Accessoires | 1.74× | ||
| 11 | Colcci | Fashion & Accessoires | 1.72× | ||
| 12 | Levi Strauss & Co. | Fashion & Accessoires | 1.66× | ||
| 13 | Swarovski | Fashion & Accessoires | 1.61× | ||
| 14 | Larissa Manoela | Movies & TV | 1.60× | ||
| 15 | Art jewelry | Fashion & Accessoires | 1.57× | ||
| 16 | Island | Travel & Leisure | 1.56× | ||
| 17 | Calvin Klein | Fashion & Accessoires | 1.56× | ||
| 18 | Lip gloss | Beauty & Wellness | 1.54× | ||
| 19 | Kitchenware | Home & Garden | 1.53× | ||
| 20 | Dafiti | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.49× | |
| Sustainability | BALANCE | 1.42× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.72× | |
| Tradition | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lens (optics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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