Digital camera Audience in Germany
Digital camera has an estimated audience of 3,301,284 people in Germany. 48.9% are female, 51.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Verivox, Camera lens, Outdoor Photographer, Tripod (photography), Wildlife photography.
The average Digital camera fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Verivox, Camera lens, Outdoor Photographer, with strongest over-indexing on Verivox (6.02× the country average). Demographically, the Digital camera audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Digital camera fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.1 |
| Estimated audience size | 3,301,284 |
Audience persona
The typical Digital camera fan in Germany is balanced, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Verivox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 889,520 | 1.23× |
| Bayern | 508,044 | 0.96× |
| Baden-Württemberg | 499,213 | 1.11× |
| Niedersachsen | 351,504 | 1.1× |
| Hessen | 262,136 | 1.04× |
| Rheinland-Pfalz | 163,166 | 0.99× |
| Sachsen | 161,415 | 1× |
| Berlin | 139,623 | 0.95× |
| Schleswig-Holstein | 114,791 | 0.97× |
| Brandenburg | 106,133 | 1.04× |
| Thüringen | 80,800 | 0.96× |
| Hamburg | 79,642 | 1.07× |
| Sachsen-Anhalt | 76,848 | 0.9× |
| Mecklenburg-Vorpommern | 56,383 | 0.89× |
| Saarland | 33,328 | 0.82× |
| Bremen | 27,872 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Verivox | 6.02× | Shopping |
| Camera lens | 6.12× | Technology & Electronics |
| Outdoor Photographer | 3.69× | Arts & Culture |
| Tripod (photography) | 9.4× | Technology & Electronics |
| Wildlife photography | 3.2× | Technology & Electronics |
| Photographic studio | 4.01× | Technology & Electronics |
| Digital single-lens reflex camera | 5.31× | Technology & Electronics |
| Landscape photography | 2.64× | Technology & Electronics |
| Nature photography | 2.36× | Technology & Electronics |
| Cameras | 2.57× | Technology & Electronics |
| Optics | 2.66× | Health |
| Documentary photography | 3.94× | Technology & Electronics |
| Digital photography | 2.51× | Business & Career |
| Macro photography | 6.26× | Arts & Culture |
| Airbnb | 1.71× | Travel & Leisure |
| Canon | 5.11× | Technology & Electronics |
| Night photography | 6.47× | Technology & Electronics |
| Street photography | 2.62× | Technology & Electronics |
| Photograph | 1.71× | Technology & Electronics |
| Single-lens reflex camera | 6.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.39 |
| Travelling | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.35 |
| Sports Activity | POWER | 1.34 |
| Sustainability | BALANCE | 1.31 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 16.4% |
| China | 7.4% |
See Digital camera audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital camera have in Germany?
Digital camera has an estimated audience of 3,301,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital camera fans?
48.9% of Digital camera fans are female, 51.1% are male, with an average age of 39.1 years.
Which brands do Digital camera fans like most?
Digital camera fans show strongest brand affinity for Verivox (6.02×), Camera lens (6.12×), and Outdoor Photographer (3.69×) over the country average.
Where do Digital camera fans live in Germany?
Digital camera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 889,520), Bayern (reach 508,044), and Baden-Württemberg (reach 499,213). These three regions account for the largest share of the active audience.
What other brands do Digital camera fans also like?
Beyond Digital camera itself, the audience over-indexes on Camera lens (6.12×), Outdoor Photographer (3.69×), Tripod (photography) (9.4×), and Wildlife photography (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.