Rascasse Audience Intelligence

Digital camera Audience in Germany

A data profile of the people who buy, follow and care about Digital camera in Germany — modelled from more than twelve digital signal sources. Digital camera has an estimated audience of 3,301,284 people in Germany.

#1153among Topic in Germany#112in Technology & Electronics

The average Digital camera fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Verivox, Camera lens, Outdoor Photographer, with strongest over-indexing on Verivox (6.02× the country average).

Demographically, the Digital camera audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital camera fan in Germany is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Verivox.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital camera profile in Germany.

Audience size
3.3M
in Germany
Gender
48.9%♀
51.1% male
Age
39.1
average years
Country rank
#1882
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital camera fans

48.9% are female, 51.1% are male, average age 39.1.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Digital camera audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age39.1
Estimated audience size3,301,284
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Digital camera audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Digital camera audience comes from Germany.

Worldwide audience distribution share by country for Digital camera
CountryShare
United States16.6%
Japan16.4%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital camera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital camera fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~900K1.19×
02Baden-Württemberg~500K1.10×
03Niedersachsen~300K1.06×
04Hamburg~80K1.05×
05Hessen~300K1.04×
06Bremen~30K1.02×
07Rheinland-Pfalz~200K1.00×
08Sachsen~200K1.00×
09Brandenburg~100K1.00×
10Berlin~100K0.98×
11Bayern~500K0.97×
12Schleswig-Holstein~100K0.97×
13Thüringen~80K0.96×
14Mecklenburg-Vorpommern~60K0.95×
15Sachsen-Anhalt~80K0.92×
16Saarland~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Digital camera, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital camera audience
#·InterestCategoryAffinity×
01Tripod (photography)Technology & Electronics9.40×
02Single-lens reflex cameraTechnology & Electronics6.75×
03Night photographyTechnology & Electronics6.47×
04Macro photographyArts & Culture6.26×
05Camera lensTechnology & Electronics6.12×
06VerivoxShopping6.02×
07Digital single-lens reflex cameraTechnology & Electronics5.31×
08CanonTechnology & Electronics5.11×
09Photographic studioTechnology & Electronics4.01×
10Documentary photographyTechnology & Electronics3.94×
11Outdoor PhotographerArts & Culture3.69×
12Wildlife photographyTechnology & Electronics3.20×
13OpticsHealth2.66×
14Landscape photographyTechnology & Electronics2.64×
15Street photographyTechnology & Electronics2.62×
16CamerasTechnology & Electronics2.57×
17Digital photographyBusiness & Career2.51×
18Nature photographyTechnology & Electronics2.36×
19AirbnbTravel & Leisure1.71×
20PhotographTechnology & Electronics1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital camera audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.60×
TravellingTHRILL1.51×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital camera audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
IndulgenceJOY0.93×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital camera have in Germany?

Digital camera has an estimated audience of 3,301,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital camera fans?

48.9% of Digital camera fans are female, 51.1% are male, with an average age of 39.1 years.

03

Which brands do Digital camera fans like most?

Digital camera fans show strongest brand affinity for Verivox (6.02×), Camera lens (6.12×), and Outdoor Photographer (3.69×) over the country average.

04

Where do Digital camera fans live in Germany?

Digital camera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Digital camera fans also like?

Beyond Digital camera itself, the audience over-indexes on Camera lens (6.12×), Outdoor Photographer (3.69×), Tripod (photography) (9.4×), and Wildlife photography (3.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Digital camera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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