Digital single-lens reflex camera Audience in Germany

Digital single-lens reflex camera has an estimated audience of 1,900,041 people in Germany. 49.7% are female, 50.3% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Flickr, Office 365, Livemusic, Street photography.

The average Digital single-lens reflex camera fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Flickr, Office 365, with strongest over-indexing on Google Drive (6.8× the country average). Demographically, the Digital single-lens reflex camera audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital single-lens reflex camera fans

Demographic split for Digital single-lens reflex camera audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age35.7
Estimated audience size1,900,041

Audience persona

The typical Digital single-lens reflex camera fan in Germany is balanced, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Google Drive.

Top regions in Germany

Top regions ranked by reach for Digital single-lens reflex camera in Germany
RegionReachAffinity
Nordrhein-Westfalen367,9880.89×
Bayern349,8451.15×
Baden-Württemberg261,9581.01×
Hessen205,7851.42×
Berlin178,5912.1×
Niedersachsen141,0860.76×
Rheinland-Pfalz91,5570.96×
Sachsen70,0110.75×
Schleswig-Holstein58,2170.85×
Brandenburg47,0370.8×
Hamburg43,7821.02×
Thüringen35,8320.74×
Mecklenburg-Vorpommern30,6060.84×
Sachsen-Anhalt30,4500.62×
Bremen22,3941.38×
Saarland16,4810.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital single-lens reflex camera audience
BrandAffinityCategory
Google Drive6.8×Technology & Electronics
Flickr11.57×Internet & Social Media
Office 3656.66×Technology & Electronics
Livemusic3.87×Music & Radio
Street photography4.26×Technology & Electronics
Spiegel Online2.33×News
Digital photography3.75×Business & Career
Do it yourself (DIY)2.09×Home & Garden
Travel Blogger6.19×Travel & Leisure
Social shopping6.13×Shopping
Canon6.25×Technology & Electronics
Instant messaging2.43×Internet & Social Media
House music2.38×Music & Radio
Pet store2.85×Pets & Animals
Nikon6.17×Technology & Electronics
Digital camera3.93×Technology & Electronics
Photocopier9.4×Business & Career
Airbnb1.83×Travel & Leisure
Bluetooth3.79×Technology & Electronics
Sony Alpha5.41×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital single-lens reflex camera audience
TraitClusterScore
TravellingTHRILL1.77
SustainabilityBALANCE1.58
DIY MentalityTHRILL1.56
Sports ActivityPOWER1.51
Urban LifestyleOPEN1.34
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Digital single-lens reflex camera
CountryShare
Japan18.6%
United States15.5%
China11.0%

See Digital single-lens reflex camera audiences in other countries

More Technology & Electronics audiences in Germany

Frequently asked questions

How many fans does Digital single-lens reflex camera have in Germany?

Digital single-lens reflex camera has an estimated audience of 1,900,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Digital single-lens reflex camera fans?

49.7% of Digital single-lens reflex camera fans are female, 50.3% are male, with an average age of 35.7 years.

Which brands do Digital single-lens reflex camera fans like most?

Digital single-lens reflex camera fans show strongest brand affinity for Google Drive (6.8×), Flickr (11.57×), and Office 365 (6.66×) over the country average.

Where do Digital single-lens reflex camera fans live in Germany?

Digital single-lens reflex camera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 367,988), Bayern (reach 349,845), and Baden-Württemberg (reach 261,958). These three regions account for the largest share of the active audience.

What other brands do Digital single-lens reflex camera fans also like?

Beyond Digital single-lens reflex camera itself, the audience over-indexes on Flickr (11.57×), Office 365 (6.66×), Livemusic (3.87×), and Street photography (4.26×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital single-lens reflex camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.