Rascasse Audience Intelligence

Digital single-lens reflex camera Audience in Germany

A data profile of the people who buy, follow and care about Digital single-lens reflex camera in Germany — modelled from more than twelve digital signal sources. Digital single-lens reflex camera has an estimated audience of 1,900,041 people in Germany.

#2023among Topic in Germany#191in Technology & Electronics

The average Digital single-lens reflex camera fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Canon, Nikon, Digital photography, with strongest over-indexing on Canon (13.26× the country average).

Demographically, the Digital single-lens reflex camera audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital single-lens reflex camera fan in Germany is balanced, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Canon.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital single-lens reflex camera profile in Germany.

Audience size
1.9M
in Germany
Gender
49.7%♀
50.3% male
Age
35.7
average years
Country rank
#3532
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital single-lens reflex camera fans

49.7% are female, 50.3% are male, average age 35.7.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Digital single-lens reflex camera audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age35.7
Estimated audience size1,900,041
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Digital single-lens reflex camera audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Digital single-lens reflex camera audience comes from Germany.

Worldwide audience distribution share by country for Digital single-lens reflex camera
CountryShare
Japan18.6%
United States15.5%
China11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital single-lens reflex camera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital single-lens reflex camera fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.45×
02Bremen~20K1.14×
03Hessen~200K1.13×
04Schleswig-Holstein~70K1.00×
05Bayern~300K0.99×
06Thüringen~50K0.99×
07Saarland~20K0.99×
08Baden-Württemberg~300K0.97×
09Rheinland-Pfalz~90K0.97×
10Brandenburg~60K0.97×
11Hamburg~40K0.97×
12Sachsen~90K0.96×
13Mecklenburg-Vorpommern~30K0.96×
14Niedersachsen~200K0.94×
15Nordrhein-Westfalen~400K0.93×
16Sachsen-Anhalt~50K0.92×
Fig. 06

Affinity by region

Affinity by region — Digital single-lens reflex camera, Germany
0.92×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital single-lens reflex camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital single-lens reflex camera audience
#·InterestCategoryAffinity×
01NikonTechnology & Electronics13.67×
02CanonTechnology & Electronics13.26×
03Wide-angle lensTechnology & Electronics13.25×
04FlickrInternet & Social Media10.04×
05Single-lens reflex cameraTechnology & Electronics8.35×
06Sony AlphaTechnology & Electronics7.46×
07Social shoppingShopping6.78×
08Crime fictionLiterature6.19×
09BluetoothTechnology & Electronics5.80×
10Digital photographyBusiness & Career5.51×
11Travel BloggerTravel & Leisure5.38×
12Digital cameraTechnology & Electronics5.31×
13Robert RedfordMovies & TV4.77×
14Detective fictionLiterature4.76×
15DuolingoBusiness & Career4.74×
16Google DriveTechnology & Electronics4.20×
17Office 365Technology & Electronics4.01×
18ActivismPolitics & Society3.76×
19LivemusicMusic & Radio2.79×
20Instant messagingInternet & Social Media2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital single-lens reflex camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital single-lens reflex camera audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.80×
ExtroversionTHRILL1.79×
Risk AppetiteTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital single-lens reflex camera audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
IndulgenceJOY0.89×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital single-lens reflex camera have in Germany?

Digital single-lens reflex camera has an estimated audience of 1,900,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital single-lens reflex camera fans?

49.7% of Digital single-lens reflex camera fans are female, 50.3% are male, with an average age of 35.7 years.

03

Which brands do Digital single-lens reflex camera fans like most?

Digital single-lens reflex camera fans show strongest brand affinity for Canon (13.26×), Nikon (13.67×), and Digital photography (5.51×) over the country average.

04

Where do Digital single-lens reflex camera fans live in Germany?

Digital single-lens reflex camera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Digital single-lens reflex camera fans also like?

Beyond Digital single-lens reflex camera itself, the audience over-indexes on Nikon (13.67×), Digital photography (5.51×), Crime fiction (6.19×), and Flickr (10.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Digital single-lens reflex camera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital single-lens reflex camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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