A data profile of the people who buy, follow and care about Cameras in Germany — modelled from more than twelve digital signal sources. Cameras has an estimated audience of 7,095,414 people in Germany.
The average Cameras fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Maps, Google Drive, Tagesschau, with strongest over-indexing on Google Maps (3.18× the country average).
Demographically, the Cameras audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cameras fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Cameras profile in Germany.
44.5% are female, 55.5% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 38.2 |
| Estimated audience size | 7,095,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Cameras audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.4% |
| Japan | 9.0% |
| China | 6.6% |
Where the Cameras audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~800K | 1.55× | |
| 02 | Berlin | ~500K | 1.52× | |
| 03 | Bremen | ~70K | 1.12× | |
| 04 | Bayern | ~1.5M | 1.10× | |
| 05 | Hamburg | ~200K | 1.08× | |
| 06 | Baden-Württemberg | ~1M | 1.07× | |
| 07 | Rheinland-Pfalz | ~400K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~1.5M | 1.01× | |
| 09 | Saarland | ~90K | 0.99× | |
| 10 | Niedersachsen | ~600K | 0.86× | |
| 11 | Sachsen | ~300K | 0.85× | |
| 12 | Brandenburg | ~200K | 0.85× | |
| 13 | Schleswig-Holstein | ~200K | 0.82× | |
| 14 | Sachsen-Anhalt | ~100K | 0.79× | |
| 15 | Thüringen | ~100K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~90K | 0.70× |
The strongest cross-interests of the Cameras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Action camera | Technology & Electronics | 5.79× | ||
| 02 | Google Drive | Technology & Electronics | 4.10× | ||
| 03 | Office 365 | Technology & Electronics | 3.90× | ||
| 04 | Python (programming language) | Technology & Electronics | 3.34× | ||
| 05 | Google Maps | Internet & Social Media | 3.18× | ||
| 06 | Succulent plant | Home & Garden | 2.94× | ||
| 07 | Real property | Home & Garden | 2.70× | ||
| 08 | Digital photography | Business & Career | 2.65× | ||
| 09 | Digital camera | Technology & Electronics | 2.57× | ||
| 10 | Flowering plant | Home & Garden | 2.19× | ||
| 11 | Electric guitar | Music & Radio | 2.16× | ||
| 12 | Livemusic | Music & Radio | 2.04× | ||
| 13 | Musical instrument | Music & Radio | 1.94× | ||
| 14 | Western Union | Business & Career | 1.91× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 1.84× | ||
| 16 | Netto Marken-Discount | Shopping | 1.72× | ||
| 17 | Modern architecture | Arts & Culture | 1.68× | ||
| 18 | House music | Music & Radio | 1.61× | ||
| 19 | Tagesschau | Movies & TV | 1.57× | ||
| 20 | FRITZ!Box | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Travelling | THRILL | 1.35× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Sports Activity | POWER | 0.92× |
Cameras has an estimated audience of 7,095,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.5% of Cameras fans are female, 55.5% are male, with an average age of 38.2 years.
Cameras fans show strongest brand affinity for Google Maps (3.18×), Google Drive (4.1×), and Tagesschau (1.57×) over the country average.
Cameras fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cameras itself, the audience over-indexes on Google Drive (4.1×), Tagesschau (1.57×), Office 365 (3.9×), and Netto Marken-Discount (1.72×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Cameras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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