A data profile of the people who buy, follow and care about Cameras in Canada — modelled from more than twelve digital signal sources. Cameras has an estimated audience of 4,861,941 people in Canada.
The average Cameras fan in Canada is 39.4 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Western Union, Minnesota Wild, Blender, with strongest over-indexing on Western Union (1.58× the country average).
Demographically, the Cameras audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cameras fan in Canada is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
The key figures that characterise the Cameras profile in Canada.
44.7% are female, 55.3% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 39.4 |
| Estimated audience size | 4,861,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Cameras audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.4% |
| Japan | 9.0% |
| China | 6.6% |
Where the Cameras audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.45× | |
| 02 | Alberta | ~700K | 1.20× | |
| 03 | Manitoba | ~200K | 1.14× | |
| 04 | British Columbia | ~800K | 1.13× | |
| 05 | Saskatchewan | ~200K | 1.05× | |
| 06 | Nova Scotia | ~100K | 0.88× | |
| 07 | Quebec | ~900K | 0.80× | |
| 08 | Prince Edward Island | ~20K | 0.76× | |
| 09 | Newfoundland and Labrador | ~50K | 0.72× |
The strongest cross-interests of the Cameras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DJI | Technology & Electronics | 1.98× | ||
| 02 | Image scanner | Technology & Electronics | 1.85× | ||
| 03 | Sanrio | Business & Career | 1.82× | ||
| 04 | Allkpop | Music & Radio | 1.76× | ||
| 05 | Minnesota Wild | Sports | 1.72× | ||
| 06 | Metal detector | Home & Garden | 1.70× | ||
| 07 | Blender | Home & Garden | 1.65× | ||
| 08 | Vivienne Westwood | Fashion & Accessoires | 1.62× | ||
| 09 | GoPro | Technology & Electronics | 1.60× | ||
| 10 | Christian Bale | Movies & TV | 1.59× | ||
| 11 | COS | Shopping | 1.59× | ||
| 12 | Western Union | Business & Career | 1.58× | ||
| 13 | Sigourney Weaver | Movies & TV | 1.56× | ||
| 14 | Kingston Technology | Technology & Electronics | 1.54× | ||
| 15 | Projectors | Technology & Electronics | 1.53× | ||
| 16 | Banksy | Arts & Culture | 1.53× | ||
| 17 | LTE (telecommunication) | Technology & Electronics | 1.52× | ||
| 18 | Princess Polly | Fashion & Accessoires | 1.51× | ||
| 19 | Philippine Airlines | Travel & Leisure | 1.51× | ||
| 20 | Flipkart | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.88× |
Cameras has an estimated audience of 4,861,941 people in Canada, concentrated in Ontario and Quebec.
44.7% of Cameras fans are female, 55.3% are male, with an average age of 39.4 years.
Cameras fans show strongest brand affinity for Western Union (1.58×), Minnesota Wild (1.72×), and Blender (1.65×) over the country average.
Cameras fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~900K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cameras itself, the audience over-indexes on Minnesota Wild (1.72×), Blender (1.65×), Christian Bale (1.59×), and COS (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cameras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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