Manfrotto Audience in Germany
Manfrotto has an estimated audience of 276,063 people in Germany. 43.1% are female, 56.9% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pentax, Sigma Corporation, Photographic studio, Flickr, Tamron.
The average Manfrotto fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pentax, Sigma Corporation, Photographic studio, with strongest over-indexing on Pentax (78.79× the country average). Demographically, the Manfrotto audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Manfrotto fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.7 |
| Estimated audience size | 276,063 |
Audience persona
The typical Manfrotto fan in Germany is more male, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Pentax.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,852 | 1.09× |
| Bayern | 52,068 | 1.17× |
| Baden-Württemberg | 45,667 | 1.21× |
| Niedersachsen | 24,648 | 0.92× |
| Hessen | 24,241 | 1.15× |
| Berlin | 22,094 | 1.79× |
| Rheinland-Pfalz | 14,964 | 1.08× |
| Sachsen | 12,971 | 0.96× |
| Schleswig-Holstein | 9,245 | 0.93× |
| Hamburg | 8,498 | 1.36× |
| Brandenburg | 6,916 | 0.81× |
| Thüringen | 5,348 | 0.76× |
| Sachsen-Anhalt | 4,477 | 0.63× |
| Mecklenburg-Vorpommern | 3,150 | 0.6× |
| Saarland | 2,192 | 0.65× |
| Bremen | 2,100 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pentax | 78.79× | Technology & Electronics |
| Sigma Corporation | 52.94× | Technology & Electronics |
| Photographic studio | 21.27× | Technology & Electronics |
| Flickr | 34.24× | Internet & Social Media |
| Tamron | 83.52× | Technology & Electronics |
| Hasselblad | 54.97× | Technology & Electronics |
| Macro photography | 33.33× | Arts & Culture |
| Capture One | 67.64× | Technology & Electronics |
| DSLR photography | 49.28× | Technology & Electronics |
| Fstoppers | 98.84× | Internet & Social Media |
| Architectural photography | 31.22× | Arts & Culture |
| Professional Photographers of America | 56.31× | Arts & Culture |
| Food photography | 32.11× | Arts & Culture |
| Lens (optics) | 15.6× | Technology & Electronics |
| Night photography | 25.21× | Technology & Electronics |
| Zoom lens | 33.33× | Technology & Electronics |
| profoto | 65.71× | Technology & Electronics |
| Annie Leibovitz | 62.85× | Arts & Culture |
| Long-exposure photography | 28.97× | Arts & Culture |
| Ansel Adams | 74.23× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.12 |
| Early Adopter Mentality | POWER | 1.98 |
| DIY Mentality | THRILL | 1.92 |
| Sports Activity | POWER | 1.58 |
| Design Affinity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.3% |
| Germany | 17.2% |
| United Kingdom | 12.1% |
See Manfrotto audiences in other countries
More Photography / printing audiences in Germany
- Canon (1,606,952)
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- GoPro (1,145,412)
- Olympus Corporation (674,712)
Frequently asked questions
How many fans does Manfrotto have in Germany?
Manfrotto has an estimated audience of 276,063 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manfrotto fans?
43.1% of Manfrotto fans are female, 56.9% are male, with an average age of 37.7 years.
Which brands do Manfrotto fans like most?
Manfrotto fans show strongest brand affinity for Pentax (78.79×), Sigma Corporation (52.94×), and Photographic studio (21.27×) over the country average.
Where do Manfrotto fans live in Germany?
Manfrotto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,852), Bayern (reach 52,068), and Baden-Württemberg (reach 45,667). These three regions account for the largest share of the active audience.
What other brands do Manfrotto fans also like?
Beyond Manfrotto itself, the audience over-indexes on Sigma Corporation (52.94×), Photographic studio (21.27×), Flickr (34.24×), and Tamron (83.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manfrotto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.