DSLR photography Audience in Germany
DSLR photography has an estimated audience of 395,485 people in Germany. 44.2% are female, 55.8% are male, average age 37.2. Top regions: Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities: Flickr, Livemusic, Celebrity Fashion, Instant messaging, Schlumberger.
The average DSLR photography fan in Germany is 37.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities include Flickr, Livemusic, Celebrity Fashion, with strongest over-indexing on Flickr (52.89× the country average). Demographically, the DSLR photography audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of DSLR photography fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 37.2 |
| Estimated audience size | 395,485 |
Audience persona
The typical DSLR photography fan in Germany is more male, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Flickr.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 43,981 | 0.69× |
| Niedersachsen | 43,412 | 1.13× |
| Baden-Württemberg | 38,795 | 0.72× |
| Berlin | 37,115 | 2.1× |
| Nordrhein-Westfalen | 35,939 | 0.42× |
| Hessen | 28,472 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flickr | 52.89× | Internet & Social Media |
| Livemusic | 7.91× | Music & Radio |
| Celebrity Fashion | 53.15× | Fashion & Accessoires |
| Instant messaging | 5.03× | Internet & Social Media |
| Schlumberger | 50.79× | Food & Beverages |
| Car wash | 7.61× | Cars & Mobility |
| Ski resort | 5.22× | Travel & Leisure |
| Modern architecture | 4.51× | Arts & Culture |
| Travel Blogger | 8.4× | Travel & Leisure |
| Street photography | 4.26× | Technology & Electronics |
| Digital photography | 3.85× | Business & Career |
| Pentax | 15.27× | Technology & Electronics |
| Library | 5.78× | Literature |
| Non-fiction books | 5.21× | Literature |
| Natural foods | 4.51× | Food & Beverages |
| Video editing | 7.47× | Technology & Electronics |
| Cultural heritage | 6.22× | Politics & Society |
| Sunday Brunch | 6.51× | Kids & Family |
| Batman | 2.39× | Movies & TV |
| Digital camera | 4.73× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.27 |
| Urban Lifestyle | OPEN | 2.08 |
| DIY Mentality | THRILL | 1.51 |
| Career Orientation | POWER | 1.42 |
| Early Adopter Mentality | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 13.2% |
| Germany | 7.0% |
See DSLR photography audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does DSLR photography have in Germany?
DSLR photography has an estimated audience of 395,485 people in Germany, concentrated in Bayern and Niedersachsen.
What is the gender split and age of DSLR photography fans?
44.2% of DSLR photography fans are female, 55.8% are male, with an average age of 37.2 years.
Which brands do DSLR photography fans like most?
DSLR photography fans show strongest brand affinity for Flickr (52.89×), Livemusic (7.91×), and Celebrity Fashion (53.15×) over the country average.
Where do DSLR photography fans live in Germany?
DSLR photography fans in Germany are most concentrated in Bayern (reach 43,981), Niedersachsen (reach 43,412), and Baden-Württemberg (reach 38,795). These three regions account for the largest share of the active audience.
What other brands do DSLR photography fans also like?
Beyond DSLR photography itself, the audience over-indexes on Livemusic (7.91×), Celebrity Fashion (53.15×), Instant messaging (5.03×), and Schlumberger (50.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DSLR photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.