ThinkPad Audience in Germany
ThinkPad has an estimated audience of 384,943 people in Germany. 24.1% are female, 75.9% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DSLR photography, Fujifilm Cameras, Google Drive, Flickr, 2-in-1 PC.
The average ThinkPad fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DSLR photography, Fujifilm Cameras, Google Drive, with strongest over-indexing on DSLR photography (24.27× the country average). Demographically, the ThinkPad audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of ThinkPad fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 38.7 |
| Estimated audience size | 384,943 |
Audience persona
The typical ThinkPad fan in Germany is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DSLR photography.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,577 | 1.16× |
| Bayern | 71,463 | 1.15× |
| Baden-Württemberg | 60,325 | 1.15× |
| Niedersachsen | 36,808 | 0.98× |
| Hessen | 36,387 | 1.24× |
| Berlin | 23,048 | 1.34× |
| Sachsen | 18,995 | 1.01× |
| Rheinland-Pfalz | 16,873 | 0.87× |
| Schleswig-Holstein | 12,243 | 0.89× |
| Hamburg | 10,047 | 1.16× |
| Brandenburg | 9,818 | 0.82× |
| Thüringen | 8,280 | 0.84× |
| Sachsen-Anhalt | 6,996 | 0.7× |
| Mecklenburg-Vorpommern | 5,442 | 0.74× |
| Saarland | 3,782 | 0.8× |
| Bremen | 3,766 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DSLR photography | 24.27× | Technology & Electronics |
| Fujifilm Cameras | 37.65× | Technology & Electronics |
| Google Drive | 4.89× | Technology & Electronics |
| Flickr | 8.78× | Internet & Social Media |
| 2-in-1 PC | 15.67× | Technology & Electronics |
| Tripod (photography) | 10.2× | Technology & Electronics |
| Lenovo | 6.53× | Technology & Electronics |
| notebooksbilliger.de | 6.21× | Shopping |
| Dropbox (service) | 5.6× | Technology & Electronics |
| Google Chrome | 5.91× | Internet & Social Media |
| Office 365 | 4.15× | Technology & Electronics |
| FRITZ!Box | 2.48× | Technology & Electronics |
| DJI | 7.15× | Technology & Electronics |
| Mindfactory | 4.85× | Shopping |
| Landscape photography | 2.56× | Technology & Electronics |
| Google Maps | 1.82× | Internet & Social Media |
| USB | 3.14× | Technology & Electronics |
| Nvidia | 4.55× | Technology & Electronics |
| Sigma Corporation | 8.71× | Technology & Electronics |
| Dell Latitude | 24.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.86 |
| Need for Security | CONSERVATISM | 1.8 |
| Convenience Orientation | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
| Social Media Usage | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.2% |
| United States | 11.4% |
| China | 6.2% |
See ThinkPad audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does ThinkPad have in Germany?
ThinkPad has an estimated audience of 384,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ThinkPad fans?
24.1% of ThinkPad fans are female, 75.9% are male, with an average age of 38.7 years.
Which brands do ThinkPad fans like most?
ThinkPad fans show strongest brand affinity for DSLR photography (24.27×), Fujifilm Cameras (37.65×), and Google Drive (4.89×) over the country average.
Where do ThinkPad fans live in Germany?
ThinkPad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,577), Bayern (reach 71,463), and Baden-Württemberg (reach 60,325). These three regions account for the largest share of the active audience.
What other brands do ThinkPad fans also like?
Beyond ThinkPad itself, the audience over-indexes on Fujifilm Cameras (37.65×), Google Drive (4.89×), Flickr (8.78×), and 2-in-1 PC (15.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ThinkPad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.