ThinkPad Audience in United States

ThinkPad logo

ThinkPad has an estimated audience of 923,154 people in United States. 29.0% are female, 71.0% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Lenovo, HP Pavilion (computer), Dell, HP EliteBook, Hewlett-Packard.

The average ThinkPad fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lenovo, HP Pavilion (computer), Dell, with strongest over-indexing on Lenovo (25.19× the country average). Demographically, the ThinkPad audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of ThinkPad fans

Demographic split for ThinkPad audience in United States
MetricValue
Female29.0%
Male71.0%
Average age42.3
Estimated audience size923,154

Audience persona

The typical ThinkPad fan in United States is more male, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lenovo.

Top regions in United States

Top regions ranked by reach for ThinkPad in United States
RegionReachAffinity
California151,9721.5×
Texas89,6221.13×
New York71,3021.38×
Florida60,0480.96×
Illinois37,8701.23×
Pennsylvania31,5671.02×
Georgia30,4191.07×
North Carolina30,4091.09×
New Jersey28,5711.22×
Ohio27,3210.96×
Massachusetts26,8571.48×
Washington26,6571.44×
Virginia25,2601.12×
Michigan23,8620.99×
Arizona18,4340.98×
Indiana16,6160.99×
Tennessee16,1690.87×
Maryland15,6410.99×
Colorado15,0271.03×
Missouri13,8550.93×
Minnesota13,4761.02×
Wisconsin13,2200.95×
Oregon13,1101.24×
South Carolina12,0550.87×
Connecticut10,7511.16×
Kentucky10,3900.9×
Alabama10,0870.78×
Utah9,8271.19×
Louisiana9,2950.78×
Oklahoma8,9720.88×
Nevada7,7840.87×
Kansas7,0400.97×
Iowa6,9210.91×
Arkansas6,8400.9×
Mississippi5,5650.73×
New Hampshire4,1331.14×
Nebraska4,1080.89×
Idaho4,0750.88×
New Mexico3,6870.8×
Washington, District of Columbia3,5641.28×
Hawaii3,5210.89×
West Virginia3,2230.75×
Maine3,0540.92×
Rhode Island2,9120.99×
Montana2,1230.83×
Delaware2,0180.79×
South Dakota1,7720.83×
North Dakota1,7250.91×
Vermont1,6861.04×
Alaska1,5780.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ThinkPad audience
BrandAffinityCategory
Lenovo25.19×Technology & Electronics
HP Pavilion (computer)53.29×Technology & Electronics
Dell20.13×Technology & Electronics
HP EliteBook64.45×Technology & Electronics
Hewlett-Packard17×Technology & Electronics
Dell Inspiron59.39×Technology & Electronics
Personal computer6.3×Technology & Electronics
Nvidia11.45×Technology & Electronics
Acer Inc.23.48×Technology & Electronics
HP ProBook58.48×Technology & Electronics
Computer monitors7.83×Technology & Electronics
HP Envy46.95×Technology & Electronics
Dell Latitude62.07×Technology & Electronics
Laptop5.82×Technology & Electronics
2-in-1 PC17.35×Technology & Electronics
Apple Store6.29×Shopping
Micro Center6.47×Shopping
Asus13.58×Technology & Electronics
Verizon Wireless5.74×Technology & Electronics
Consumer Cellular10.69×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ThinkPad audience
TraitClusterScore
Early Adopter MentalityPOWER3.4
LGBTQ+ IdentityOPEN2.21
Luxury OrientationPREMIUM2.15
Risk AppetiteTHRILL1.88
Need for SecurityCONSERVATISM1.6
Career OrientationPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for ThinkPad
CountryShare
Japan13.2%
United States11.4%
China6.2%

See ThinkPad audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does ThinkPad have in United States?

ThinkPad has an estimated audience of 923,154 people in United States, concentrated in California and Texas.

What is the gender split and age of ThinkPad fans?

29.0% of ThinkPad fans are female, 71.0% are male, with an average age of 42.3 years.

Which brands do ThinkPad fans like most?

ThinkPad fans show strongest brand affinity for Lenovo (25.19×), HP Pavilion (computer) (53.29×), and Dell (20.13×) over the country average.

Where do ThinkPad fans live in United States?

ThinkPad fans in United States are most concentrated in California (reach 151,972), Texas (reach 89,622), and New York (reach 71,302). These three regions account for the largest share of the active audience.

What other brands do ThinkPad fans also like?

Beyond ThinkPad itself, the audience over-indexes on HP Pavilion (computer) (53.29×), Dell (20.13×), HP EliteBook (64.45×), and Hewlett-Packard (17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ThinkPad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.